PlayFirst co-found and CEO John Welch has done what many have tried, and few have succeeded. He's managed to launch a company built around casual gaming and actually build established brands. And while Cake Mania might not be as instantly recognizable as Mario just yet, the company has just started cookin'.
VentureBeat sat down to talk to Welch, who co-founded the company in 2004, at the New York Game Conference.
