FIFA 18: Electronic Arts has entered into a partnership with Sony?

There is a lot of interest in a photo published by Polish YouTuber Oskar "Junajted" Siwiec, who was recently invited to a presentation behind closed doors for FIFA 18 which was held at the Allianz Arena, home of Bayern Monaco.

[UCForce]

Well, that's just like Activision switched partnerships from Xbox to PlayStation.

[Overload]

I don't blame them (EA/Fifa), why would you want to align yourself with a struggling brand with no worldwide presence for a worldwide sport. All the big games are making the same choice.

[uptownsoul]

@Overload

You make a good point. And while lots of big games are making the same choice, it always seemed odd that FIFA, of all games, would market with Xbox in the first place. I get that EA & Microsoft are close, but FIFA is way bigger outside of the USA than it is in the USA & Xbox (with the exception of UK where it does fairly well) is almost the polar opposite.

[sonarus]

I doubt it. This poster is probably only relevant in Europe where we all know the Xbox sells like poop. Dont be surprised to see FIFA 18 Xbox cover in US

[YEP414]

Xbox never struggling!!!

[Chris12]

Didn't take Overload long to spout his nonsense. One look at MS's balance sheet for the gaming division shows it isn't struggling. It will never overtake Sony in the market place but not selling as well does not equal struggling.

And what do marketing deals directly mean to gamers? Normally sweet FA. When Scorpio comes I'll sell the 'S' and it will sit very nicely next to my Pro, and all the multiplats will be played on it as they are likely to be the better versions.

You, on the other hand, will still be spitting your vile hate for all things Xbox like a sad fanboy.

[steveo123456]

You fanboys make me laugh. So salty

[Ju]

FIFA is also bigger on the PlayStation. Always was. It was always strange, that EA would have chosen XBox over Sony TBH. Sony is also doing a lot of CL sponsorships. I found it was always strange why EA went with MS before.

[demonicale]

As soon as scorpio drops you'll be eating your words.

[bouzebbal]

Smart companies bet on where the grass is more green (less green in this case).

[MasterCornholio]

Soccer/Futbol is massive in Europe. I'm not surprised if they decided to go with Sony due to how big PlayStation is in Europe.

[stuna1]

Maybe they know something we don't know!? What we're hearing about a new console is nothing that we haven't heard from previous console generations!Some of it's true, but alot of it's false. Not only that developers are not going to flat out talk ill about potential sources of income! They have to choose their words carefully and even sidestep situations that can negatively impact them.

We all know these console makers lie about things, but if gamers took a actual poll on which company lies have the most damaging effects as a whole? I'd say 80 to 90% of the people who were honestly being truthful would pick the same company!

[GamingCentaur]

Microsoft lost this partnership just like they did with the COD one. Probably had a 3-year contract and EA chose not to renew. Who can blame them? PS4 has like double the install base and its a worldwide brand.

[butchertroll]

This is a tweet from one Xbone fan published few days ago. It was intended to Phil Spencer. But it can go with this news too. It's so funny :

Xikipeke‏ @thexikipeke
Replying to @XboxP3 @sbasave1326 @XtremeGaming22
Games? Where? Competition does not stop announcing... I'm an xbox fan but we're losing everything. Do something now please!!!!

https://twitter.com/thexiki...

[Relientk77]

Damn, Sony has like all the partnerships

[Overload]

The marketing for PS4 is going to be nuts this fall-holiday season. There is going to be a commercial every 2 seconds. Not to mention they will also be heavily advertising Gran Turismo. Imagine if RDR2 didn't get delayed.

Far Cry 5 and Destiny 2 start it all off in September.

[ShottyatLaw]

Far Cry releases in February. Why are they advertising it in September?

[Overload]

I didn't mean to write Farcry 5.

[steveo123456]

So FIFA is only on Playstation now??

Exactly

[TheBuljinator]

Bayern Monaco ? :(

[TheColbertinator]

Its the Italian phrasing for Bayern Munich

[chrisx]

Every1 wanna be on the Sony train. Clear the path or get obliterated

[XiNatsuDragnel]

Playstation nation

[The_Sage]

PlayStation planet?

[Tko1111]

Sony has a master plan. I think it's a waste of money but you gotta love their determination. Still looking forward to the Xbox beast mode and maybe God of war to dust off my PS4 one more time this year.

[showtimefolks]

No no leave it in dust but please buy it first

[Tko1111]

Lol all my systems say hello from virtual boy to my beastly 1080ti

[showtimefolks]

World Wide brand in Playstation

Makes sense from EA point of view

[XXanderXX]

It's for fifa soccer , we good .

[KwietStorm_BLM]

'murica!

[omarja1405]

The best country in the world!

Apart from the fact that it was built by immigrants who murdered & raped the natives & have a dark history of crimes & wars.

[MasterCornholio]

If it was for baseball it would be a problem in the states.

[XXanderXX]

You damn right , an action like that would mean massive boycott across the US. Lol

[MasterCornholio]

@Xander

I honestly don't believe anyone cares about RBI baseball in the states. MLB is the game that baseball fans care about.

[YEP414]

Ya really believe this 🤦🏾‍♂️

[Yohshida]

People getting hyped for marketing deals? What have we become....

[XtreemGamer]

I guess it would be okay for you if some game would get xbox brand all over... pathetic

[ABizzel1]

I think it's more so the fact that almost every 3rd party game getting announced is under a marketing deal with PlayStation, whereas last-gen it was definitely closer to 60:40 if not 70:30 in favor of the Xbox. This year it's 99.9%:0.01% in favor of PlayStation, and while it generally means nothing for gamers, it is definitely something MS would never want to happen, it helps the PlayStation brand stay on top of global mindshare for gamers, and in worse case scenarios it leads the way for PS exclusive content or timed exclusive content, which takes away from Xbox software sales from multi-console owners like myself.

It's not hype (outside of fanboys), but it's worrisome for the Xbox brand in general. This is becoming PS2 all over again, except this time it isn't a complete massacre. XBO is doing okay, and while Wii U died, Switch is off to a great start.

[BIGBOSS08]

Yet, you would be the first one jizzing all over the place if microsoft had a marketing deal for gta 6 for example. Hypocritical cunt.

[Yohshida]

If its so important, why doesnt steam do it? Yes right, the only people they lure with those Deals are casuals and non gamers. PC gamers probably invest more money into games than any other system. Yet no PC platform holder has to do marketing deals. It depends on what customer you want, the one who buys 2 or the one who buys 20 games per year.

Im happy ms doesnt waste hundreds of millions on those Deals anymore. They just need to show us what else they have in store instead.

The games will speak for itself and sadly Sony has the worst versions of them. They need to market something, even if its just a exclusive gun.

[SaveFerris]

Xbox has had a marketing deal with EA/Fifa for the past few years, but the Playstation version has consistently outsold the Xbox version worldwide.

[NotanotherReboot]

Scumbbag Sony making shady deals with other publishers once again

[Liqu1d]

Didn't have a problem with Xbox marketing though did you?

[Araragifeels]

The hypocrisy is strong. Is good when Xbox do it but it bad when PlayStation do it.

[DillyDilly]

Microsoft technically learned this from Sony since Sony has been in the game longer

[NotanotherReboot]

I hate MS more than Sony so nice assumptions gg

[Shadyceaser]

Cool , but the Xbox has ea access... So if I wait I can play it there for a few coins sometime in the future

[GamingCentaur]

Never made sense for Microsoft to have this partnership anyway. Their presence in EU/Other regions is weak and that's where Soccer is the most popular.

[BIGBOSS08]

Now sony are just being ruthless. Fifa already sells like 5 times more on playstation with xbox marketing so they don't even need this. EA were probably dying for their deal with Microsoft to end so they could go back to playstation where a majority of their games sell. Nobody seems to want to align themselves with microsoft. Sony literally has a partnership with every big 3rd party publisher now.

[wheatley]

Oh....is sony becoming Microsoft this generation?

T'was beauty that killed the beast...