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Could Ad-words be the Next Frontier of Procedural Generation?

Whether you think it’s a brilliant ploy for advertising or a terrifying Orwellian tool of observation and mass consumerism, data mining and user analytics have already begun to change the way that sales and marketing exploit our habits and behavior to promote products. However, despite its nightmarish reputation, there is potential for exploiting Ad-words’ methods and utilizing them for procedural generation in game worlds.

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641d ago