What's in a name? Everything. Products live and die by their catchy or unique titles, and children, oh man are they in for a tough life if they're hastily named Richard Long or Nancy Weiner. Obviously the same goes for game consoles, which go through several stages of mock ups and codenames before they ever earn the right to sit next to Big Mouth Billy Bass on a Wal-Mart shelf.
Some of these you may know, others you may not. Just be glad the R&D department doesn't have final say.