Many non-gamers view those who play mmorpg games as not living in the real world. The assumption is that they're totally ignorant of what's going on around the, in the world away from the virtual landscapes they adventure across. Naturally, this is utter bunk as gamers can attest to. However, one area where gamers are definitely tuned into what's going on is through mmo promotions and tie-ins. Online games do a good job of using events that are taking place in the real world and tying their game to it in some fashion. MMO-Play examine mmos taking advantage of current events.