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Gold Into Lead: How Humble Ruined a Brand in Two Weeks

BNR: If, two weeks ago, I had to describe the Humble Bundles with a single word, it'd probably be "instabuy". Started in 2010, the Humble Bundles did a few things, and did them well. To begin with, they gave much-needed exposure to tremendously talented independent game developers- because of them, I discovered Machinarium, Dear Esther, Revenge of the Titans, World of Goo, Trine, VVVVVV, Jamestown, Canabalt, Fieldrunners, The Swapper, and countless others.

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