NVIDIA games boss Roy Taylor believes we're at a point where he doesn't believe anyone could possibly justify pirating a PC game.
Speaking exclusively to Eurogamer, Taylor said it was "really unfair" to be stealing from and effectively killing the developers trying to keep the PC market alive.
"I think that we've arrived at a point now where I don't know how anyone could ever possibly justify pirating a game. I just don't know how anyone could consider that a cool thing to do - it's not. It sucks," Roy Taylor told Eurogamer.