GamaSutra - Why is it that we play videogames? Is it to learn something about ourselves as human beings? Is it to hone our social skills and make us more attractive to the opposite sex? Do videogames strengthen the fabric of society? Do we find answers to life's most profound questions when we plug in our consoles and fire up our joypads? Or is it just entertainment? Call me shallow if you like, but the game industry is, by its very definition, in the business of entertaining.