280°

Why Did Xbox 360 Fail in Japan?

The Xbox 360 has been a failure in Japan, which is strange when you consider how much it dominates the North American market, as well as parts of Europe. The console is unlikely to cross the two million sold mark in Japan (which is how much the original Xbox sold there), and has been soundly outsold by its competitors in the form of Nintendo’s Wii and Sony’s PlayStation 3. It continues to see terrible sales, and many stores in Japan carry neither the console or games for the console today in 2013.

iGAM3R-VIII4053d ago

simply because Sony and Nintendo got in their way, you can't handle the top consoles

iGAM3R-VIII4053d ago (Edited 4053d ago )

especially since they are sold in their own territory

Insomnia_844052d ago

Because japanese people are not dumb and like good quality products. That simple.

ShinMaster4052d ago (Edited 4052d ago )

And not everyone cares enough about Halo, Gears or having to pay to play online.

Sometimes it's just not worth the extra purchase when most of your gaming needs are already met with a PlayStation and Nintendo system.

Gaming1014052d ago

It isn't "strange that Xbox was successful on NA but not Japan", not if you understand world cultures and how they differ. The PS3's messaging was much strong in Japan and Europe, however the UK and US were extremely put off by some of the messaging which didn't translate properly from Japanese with the translators, and of course they sought out to destroy Sony at every turn upon release of the PS3.

The 360, on the other hand, had nothing Japanese people were interested in, and much of Europe found the overly testosterone fueled target market to be off-putting, so of course the 360 didn't fare as well. It's all about your messaging and your target markets. It's extremely difficult to be all things to all people, especially when you have fierce competition, and it's what has plagued both the PS3 and 360 this generation.

DatNJDom814052d ago Show
nukeitall4052d ago

Keiji put it right on the spot, nationalism!

Does american cars sell well in Japan? Short answer, NO!

How does american cars sell in China? Yes, very well! That is because the chinese are still upset at the japanese occupation.

Simply put, if there is no competitor then the Japanese will pick american product, see Windows and iPhone. If there are, then they will generally choose their own stuff, unless it has significant brand name value attach to it i.e. prestigious.

Apple iPhones are like that, they commend a certain oh, ah and cost a bundle.

Yes, Japanese people are shallow too and do buy overpriced, low quality products as well as long as it has a brand name on it.

They often flood the US, mostly the factory outlets scouring for deals on brand name emblazoned products too.

See, we humans aren't that different in different parts of the world!

darthv724052d ago

it sold more than the 1st xbox so does that still count as a fail?

Whatever the speculative reason may be, the overall growth of the xbox brand is significant. Before xbox, I would always see PS referenced in movies and tv but then again, those shoes/movies were most likely produced by sony pictures. Nothing wrong with a little free advertising.

But since xbox and most importantly, the 360, I have been seeing the 360 in tv shows and movies. Could it be MS paid the studios to use their product or could it just be a sign of the times in popular culture? I mean that is what "popular" culture is about. What is popular at the time.

One thing is certain though, from a collectors POV the obscurity of JP only titles for the 360 make them more $$ and sought after. I just recently picked up DoDonPachi Resurrection for the 360. That game was never released domestically in the US but it was in EU and JP and it is a very good game that plays on US systems. I recommend it for any serious SHMUP fan.

+ Show (4) more repliesLast reply 4052d ago
Dir_en_grey4052d ago (Edited 4052d ago )

Here's the same report on a Japanese game site which people can use google translate if they want to read what real Japanese gamers have to say in the comment section below the report:
http://jin115.com/archives/...

Basically disagreeing with Inafune on the patriotic claim, and listed why they just simply didn't buy a worse product.

Most of them listed things such as:

Issue of trust due to Microsoft's lack of and how fast it stopped support for Japan on the original Xbox;
Failure rate, RROD added to the untrustworthiness of the already bad Xbox brand;
360 was also known for scratching up disks and bad support;
Having to constantly pay for online for something that is free on PS3, yet support on content is lacking compared to the west;
Constantly paying for online does not suit the majority of the gaming audience in Japan ie students;
Having to over pay for expensive proprietary add-ons like harddrives and HD-DVD drive;
Lack of games of interest;
A few RPG's were good but the support soon stopped just like the original Xbox, as predicted;
Bonus of Blu-ray and future proofing;
All the exclusives eventually went to PS3 and had more content;
Kinect doesn't work in 90% of Japanese homes;
Don't blame this on patriotism at a country full of iphones and foreign products, you simply made a worse product;

etc...

Over 300 comments there and going

iGAM3R-VIII4052d ago

"360 was also known for scratching up disks"

LOOL I remember I was in GameStop and this guy in line in front of me had his COD MW3 disc and the was a hugely engraved ring around the disc, and I laughed :P

dcbronco4052d ago

Having to pay for expensive proprietary add-ons like harddrives.

Have you seen the add-ons for Vita?

That reason is a joke.

The reality is that the Japanese people are supportive of Sony because of the support Sony gave the nation after WWII. It's wasn't selling long before Kinect. It had a bunch of JRPGs. And the PS3 was not future proof. Future proof, one of the dumbest notions ever applied to a consoles. That's why there won't be a PS4 right?

LordHiggens4052d ago

You are right on all those merits, the Japanese tend to buy the superior product...

...I'm still confused why they went with the 3DS but that's another point.

Also, love your name, Dir en Grey is amazing...Vulgar is a great album.

Anon19744052d ago (Edited 4052d ago )

I think the fallout from rrod really hurt the 360's reputation in Europe and Japan, and rightly so. It still amazes me that the unit sold as well as it did in the US despite the high failure rates. Whatever happened to all those lawsuits over rrod? When people sued Sony for removing Linux support, that was all over the news. I remember there were a number of lawsuits worldwide regarding rrod and disk scratching issues, but I have no idea if these were settled, tossed out or still ongoing. Anyone know?

rainslacker4052d ago

@dc

As I recall the Vita didn't have great sales in Japan until the recent price cut, which bundled a memory card into the package. So yeah, that excuse is perfectly valid, and one used here in the states as well for the Vita and Xbox, at least when the Xbox first released it was a big deal, no one mentions it anymore though.

Tito084052d ago (Edited 4052d ago )

I agree with all points except with the first because the original Xbox made it only a little more than half a million. 360 passed it, but only reached less than 2 million after all this years.

Well, I believe Microsoft did the right thing in stopping Japanese support, because Japan wasn't buying their consoles, very few games sold well, but still didn't help them to keep up, even Kinect flopped there. So they focused all their marketing muscle on the U.S. & EU, and succeeded.

I believe the problem has nothing to do with them being an American company by looking at the success Apple achieve there. I think it has more to do with Microsoft as a whole, could be wrong, who knows, just my 2 cents.

AWBrawler4052d ago

I agree. Japan has no interest in xbox for the same reasons i barely have interest in them. And those are the reasons

ShinMaster4052d ago

Actually, Xbox 360 did ok in the beginning because of JRPGs and whatnot, but support was quickly dropped.
And not everyone cares enough about Halo, Gears or paying for online to buy an extra systems when all, if not most, of your gaming needs are already met with a PlayStation and Nintendo system.

PS3 was future proof because it received and continues to receive support throughout. Blu-ray also helped.

dcbronco4051d ago

@ShinMaster

Future proof implies that it will always be on the leading edge. It was behind PCs a year later just like the 360. Unless you have a case that will be upgradable, it isn't future proof. If formats come out that it can't play, it's not future proof. No technology is future proof. The PS3 can't play 8k video. There's another thing that makes it not future proof.

ShinMaster4049d ago

In comparison with the Xbox 360 ya moron. Not PC.

+ Show (7) more repliesLast reply 4049d ago
xHeavYx4052d ago

Because they are smarter than most Americans? Lol

showtimefolks4052d ago

japan is a home market for other 2
they are big into handheld
they are still big into arcades

they don't like to buy products that have issues like xbox360 had for first few years with RROD

paying for online

same 3-4 game franchises as exclusives throughout the console cycle

AngelicIceDiamond4052d ago (Edited 4052d ago )

Because The Xbox 360, its games, and its tastes, are simply built around American culture.

Hicken4052d ago

Which is odd, because as American as I am, the 360 is actually last on my list of consoles.

Given how Sony and Nintendo have had amazingly strong showings in prior generations- despite not being very "American"- I'd say that has very little to do with it.

Instead, it's build quality, game variety, and support factor that determined why the other consoles were so successful elsewhere, and why the 360 WASN'T. To be honest, I'm amazed and rather saddened by just how willing my fellow Americans are/were to eat up the 360. They didn't put up much of a fight when it came to holding Microsoft accountable.

+ Show (2) more repliesLast reply 4049d ago
Godmars2904053d ago

It didn't address the market. MS put out piles of cash to lure JP devs to the system, tried to get them to make games for it, but they didn't actually do anything to identify the brand towards the Japanese gamer.

Mustang300C20124052d ago

Japanese simply don't care for an American console and it isn't like the PS3 did better. It is clear the Japanese as a whole have transitioned to handheld games so I don't expect any console that isn't a 3DS to do well

sinncross4052d ago

People need to seriously get over this notion that Japan hates 'american item'.

Japanese people love American things, especially when American clothing companies open up (and iPods/ iPhones are really popular here too).

MS just failed to aggressively address the market with expectations high for both Sony and Nintendo.

knifefight4052d ago

Adding to your examples, whenever I ask any of my students (I'm a teacher in Japan) to name their favorite restaurant, McDonald's is far and away the most common answer.

The American flag and British Union Jack are huge fashion points over here. You'll see them on shirts, hats, handbags...it's as if you were in the US or Europe.

Every country has a touch of xenophobia and nationalism here and there, but really, this notion that Japan stays away from foreign products is simply not true.

Aceman184052d ago

i come to expect that way of thinking from most of my fellow americans, and that's really sad imo. majority of us just need to get over ourselves.

japan didnt buy 360 because it have interesting games that were gear towards their market. did microsoft really think shooters were going to be real big in japan?

what happened to support it with rpgs they like, after LO i really can't think of one other rpg after FF13 that was released on the console over there.

Aceman184052d ago (Edited 4052d ago )

@knife

since you live and teach there, get to witness first hand how the culture is what do you make of majority of these comments here mostly from our American fellows stating otherwise?

the way the keep spouting incorrect facts is simply mind boggling. its pretty clear that Microsoft hasn't done the right things to actually do better in Japan.

if Japanese people only buy Japanese products why didn't they buy the Vita from the off? did people believe they would simply buy it because its from Sony?

Mustang300C20124052d ago

I said an American console not American products. MS did provide games that cator to the market it just didn't penetrate the first time because of alot of issues. The machine was too big for the first Xbox in small homes. The second was the controller itself was too big and then they came out with the S controller. Hell MS has a Japan devision that is run by a Japanese CEO for that devision and the games that are their are the same ones released for the PS3. They simply choose the Wii and PS3 over the 360 as they chose the PS2 and Gamecube over the Xbox.

Still Japan is not as big as it was years ago for consoles and proof is how the industry in that country has moved on to handhelds to where even the native consoles are struggling which we see on a weekly basis. So arguing over the weakness of Japan for Xbox really doesn't change the fact that this company saw success with those Japan studios outside the country so it was still important to get relations with developers established.

Tito084052d ago

I think it has nothing to do with it being an American product, since Apple is doing very good in the country. I think it has to do with Microsoft as a whole. The weak sales of the Surface, & both failed attempts with both game consoles, Kinect & Zune is pretty evident the Japanese doesn't like Microsoft.

They proved with the 360 they can be successful outside of Japan, but problem is Japan is a market that it's too hard to ignore despite having a small population compared to Europe & America, time will tell thought, but I'm not expecting Microsoft to support Japan much after 2 failed attempts in the gaming business.

neoandrew4052d ago

It is simple, ps3 is better.

mandf4052d ago

lack of Japanese style games.

from the beach4052d ago

Xbox 360 utterly dominated the STG and RPG genres this gen, as well as having loads of Japanese exclusives - so no.

CGI-Quality4052d ago

You're saying it had more than PS3.....in Japan?

from the beach4052d ago

I didn't say that, however it could well be the case - would be interesting to see a study produced.

Inception4052d ago

X360 dominated RPG genre this gen and having loads of japanese exclusive? Really?
Than why it doesn't have Disgaea, Valkyria Chronicles, Tales of Graces & Xillia, Persona, Kingdom Hearts, Yakuza, Ni no Kuni, or Atelier series?

Even some 360 exclusive such as Tales of Vesperia, Star Ocean 4, or Steins;Gate are not exclusive anymore.

from the beach4052d ago

Yup, there's a list for Xbox 360 too, as I'm sure you well know.

Are you saying it didn't have loads of Japanese exclusives? I mentioned STGs as well. Fighting games.. action games.. got lists?

Inception4052d ago

If you asking me about the list, i already provide them in my 1st post. Butttt, i DON'T see your exclusive list to proved your post that "360 utterly dominated RPG genre this gen, as well as having load of japanese exclusive".

And i donno about exclusive action games for 360 in japan. But if fighting games, 360 sure don't get Jojo's Bizzare Adventure All Star and BlazBlue Chrono Phantasma in japan (and US).

Btw, what is STG? You mean Real Time Strategic game such as Starcraft or Shogun Total War?
If Yes, i've never heard that 360 got Starcraft / Shogun Total War game in japan...

from the beach4052d ago

You don't see my list because I haven't sat and compiled one! As I say, it would make an interesting study. Your RPG one looks a little strange, though. Kingdom Hearts? Persona?

It's bizarre to me that people think the Xbox 360 didn't have loads of Japanese exclusives, that's really all I can say.

STG means shootemups, by the way. Lookemup!

+ Show (3) more repliesLast reply 4052d ago
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80°

How Many More Victims, Like Garry's Mod, Will Nintendo's Hurtful Crusade Create?

Hanzala from eXputer: "As Nintendo takes out 20 years' worth of stuff from Garry's Mod, I watch in shock, thinking why it continues to hurt and discourage its fans."

RiseNShine2d ago (Edited 2d ago )

The irony that some of the most disgusting business practices come from companies like Disney or Nintendo, i can't even begin to understand what terrible damage was Garrys Mod making to Nintendo bottom line, imho they're getting pretty nervous about where they're heading in the future, handhelds are no longer something exclusive to Nintendo, from Steam Deck to many others, now you can play the latest games and pay a fraction of the price on Steam sales, so it's up to their exclusives, which just on their own would make hard to justify purchasing a closed overpriced hardware with outrageous price policies (Super Mario Odyssey is still 60 euro 6 years later!), and as a home console they're always underperforming compared to Sony or Xbox.

gold_drake2d ago (Edited 2d ago )

i cam guarantee you, that their exclusives alone is what drives switch sales. they sell in the 10s of millions of copies.

nintendo created their franchises to be sort of nostalgia driven, exclusive only on nintendo.

people will always buy the pkmn games as they always bring in new younger fans amd is family friendly

mario kart, the same thing, mario games in general.

zelda games are system sellers. animal crossing for the casual gamers.

nintendo doesnt need third vame devs essentially. they made sure with the switch and the limitations that they looked more to pc ps and xbox.

its sad, but nintendo is more than fine with what they're doing. they positioned themselves to appeal to the more casual gamers.

but to your point, im not sure why they're doing this rly.

Inverno1d 22h ago

Look at how they handled Nintendo games being streamed or uploaded on YouTube in the past. They killed Yuzu and Citra even when they had nothing to do with ToTK being leaked, not to mention it was basically unplayable on emulation the week it was leaked. Smash Bros tournament, that was fairly recent. They shut down their online services without any care for purchases made. I bought a switch after skipping their last 2 consoles and handhelds but I don't plan on buying anything Nintendo in the future. They take things to the extremes, they legitimately hate their fans. They're honestly right up there with the likes of Acti, EA, and Ubi, only difference is that they disguise themselves as being family friendly all the while being shady.

300°

Microsoft Survey Asks About Handheld

A new survey from Microsoft has further hinted at the possibility of an Xbox handheld being in development.

Read Full Story >>
twistedvoxel.com
EasilyTheBest6d ago

This is definitely happening, I just hope they have 2 versions one with a much bigger screen.

GamerRN5d ago

I'll be happy with this, and a PC console hybrid that rivals anything we have power wise

Number1TailzFan5d ago

The problem with bigger devices is playing them on your side in bed, Vita and before that was fine. Since the Switch you gotta have a gooseneck holder & controllers detached so you can lie down holding them, or your arm will quickly get tired.

1Victor4d ago

@thesofware: “A much bigger screen than what?”
A gaming laptop 🤷🏿🤣

Kosic4d ago

Than the screen originally planned...duh... :D

darthv724d ago

it kinda already did... https://www.xbox.com/en-US/...

They are just gauging interest in one of their own.

crazyCoconuts4d ago

A Xbox version of Logitech G-Cloud?
I mean, why bother? Not like the G cloud is flying off shelves and what would Xbox add to make it better?
They're surely not going to create bespoke architecture here and there are already a few Windows handhelds out there. I have little confidence in their ability to put together an attractive UI in the way Steam did. So I doubt anything will come from this.

KicksnSnares6d ago

Day One buy for me if they'll make a dedicated handheld device.

darthv725d ago

i have that logitech g-cloud. Its a sweet little piece of kit. I like that it can also install games from the play store unlike the other android based handheld.

mudakoshaka5d ago

It sure is! Don't understand why you get the down-votes. Whoever does not like the G Cloud must have been dropped down a well, head first, when they were of a younger age.

PassNextquestion5d ago

I wonder if Microsoft will perform better in Japan if they do actually make a handheld since everyone says handheld and mobile are king over there.

TiredGamer5d ago

This looks like the future of the game industry... all three platforms with a handheld option.

I wonder if the Playstation Portal is a technology test-bed/prototype for a future Playstation handheld?

rlow15d ago (Edited 5d ago )

It’s a possibility but I can’t help but think would that be the best way to go about it? Though it would give you data on how much it is used and game type. It’s still not a true portable device and so people approach it differently. I think that data on phones, tablets, and of course the competition would give a better indication.

But I really think if Sony is considering a new PSP that could play ps5 games, now would be the time to dive in. Honestly, if they do this, it would be huge.

Traecy5d ago (Edited 5d ago )

Doubt if Sony PS wants to support a new handheld with first party games. Something they lacked with the Vita. What they should do is have a handheld that is like the PS Portal which can play all games but play those games on the go as well as at home. Something like that is a better investment.

TiredGamer5d ago

Agreed that you will probably never see a separate line of games specifically for the handheld (a la PSP or PSVita). The modern economics and expectations of game development make that cost prohibitive. What makes more sense is if the full-fat game on PS5 or PS6 has a special "handheld" profile that is automatically optimized for the lower spec handheld. There would be some significant compromises compared to the bigger console variant, but it would be the same game overall and would only require a single purchase.... somewhat what the Switch does with a lower resolution when playing handheld versus docked.

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310°

Xbox Games Showcase Followed by [REDACTED] Direct Airs June 9

- Xbox Wire - Mark your calendars! The Xbox Games Showcase followed by [REDACTED] Direct airs June 9. More info inside.

Read Full Story >>
news.xbox.com
bionicstar6d ago

Will they show Fable 4, Stalker 2, GoW 6 & Perfect Dark?

PhillyDonJawn5d ago

Crossing fingers for Fable and perfect dark. And State of Decay 3

RaidenBlack5d ago (Edited 5d ago )

And maybe Clockwork Revolution, South of Midnight, Contraband, Project 007 & OD? lol
and whatever happened to Everwild ?
+ that rumored Wu Tang RPG

Sonic18815d ago (Edited 5d ago )

Will they have official release dates and gameplay?

anast5d ago

Another game pass event with their plans to go all streaming.

5d ago
Lightning775d ago

It's an Xbox showcase that they have every year.

Make smarter comments for once.

anast5d ago (Edited 5d ago )

Tell me what a smarter comment is.

If they don't sell game pass the entire time, then I will be wrong. All of this can be proven once the show gets underway. Let's wait and see.

InUrFoxHole5d ago

@Anast
Anything you didn't type. Good day sir!

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Lightning775d ago (Edited 5d ago )

Wow too easy.

You went from MS going all streaming to selling gamepass content in which we all know they are.

Which one is it?

Pretty clear you don't know what a smart comment is at least you admit you don't know.

5d ago
anast5d ago (Edited 5d ago )

"Another game pass event with their plans to go all streaming."

It's both. I would worry about your own intelligence at this point. It seems that there is not enough to go around for you to worry about how smart other people are.

Lightning775d ago

It's just a regular event announcing games. Nice one captain obvious they're gonna mention gp stuff like they do every year what else is new.

The all streaming part is just you, being you I guess. They have streaming options but going all streaming again is just you pulling stuff outta thin air.

anast5d ago

You don't know what a smart comment is or isn't. You're welcome for the help.

Lightning775d ago

No you said something dumb then you tried to back track and mention GP.

Again make smart comments for once.

anast5d ago

And we have broken record syndrome.

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darthv725d ago

Wonder if they will address the handheld rumors....?

jimb0j0nes5d ago

For a brief moment I thought we might get a whole Direct for Gears 6 - seems like it's COD though!

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