Forbes - Electronic Arts-owned developer DICE used GDC 2013 to offer a glimpse into what next generation gaming will mean for gamers this fall. The Swedish developer showed off a live demo of Battlefield 4, which has been announced for PC, Xbox 360 and PlayStation 3. It’s likely this sequel will also be coming to PlayStation 4 and the new Xbox, but EA has yet to confirm other platforms.
Inside a packed AMC Metreon movie theater, hundreds of journalists, some analysts and Seattle Seahawks running back Marshawn Lynch watched as DICE played through an intense action sequence from the beginning of Battlefield 4’s single player campaign. Watching this nearly 20 minute sequence on a giant movie theater screen was appropriate. In fact, if people happened to wander into the packed theater, they’d likely not have realized they weren’t watching a Hollywood blockbuster film. The line’s being blurred between games and movies in new ways.
EA senior staff has been investigated for sexual misconduct involving female coworkers, and these said people have been named publicly.
Aye just call Phil, i mean he somehow made Bobby Kotick's scandal disappear and gave him a few million dollar high five on the way out.
Microsoft did, Phil Spencer played a minor part. He instigated the buyout that led to Kotick escaping all his controversies while getting a golden handshake.
Someone on Twitter calculated that the people hired in Tango and Arkane Austin could get a decent salary for roughly 17 years for the money Kotick was paid.
Yeah some thing tells me Kotics $ was already guaranteed before MS made the deal. As for the studios... Let's be honest here... none of those studios made system sellers.
EA about to go down like Activision and then Phil saves the day saying.this is good for the industry and consolidation will help create competition. /s.
Then they shutdown Codemasters and studio behind Jedi Survivor.
Atleast they could hardly do much damage that EA hadn't allready done. EA has shut down most of their studios by now.
What's up with all these horny creeps. You gon be horny, fine. Just not at work take care of that shit before you go in. Rub one out if you have to. Don't be a creep at all. ESPECIALLY at work. But don't be one AT ALL.
You think deviants care where they are? Work sometimes makes it an even better situation for them because they can abuse their power.
"it seems that according to EA, given the events transpired outside of work between two adults, and the fact that once investigation has started that the alleged perpetrators didn’t do it again, the investigation is considered closed. [...] The victim still has to work with the people that harassed her."
Yep, EA is disgusting.
I mean the fact stuff happened outside of work puts EA in quite a difficult position legally. These women don't seem to have reported the matter to the police which kinda ties EA's hands on what they can do. If they don't file reports of the crimes then yeah from EA's perspective it is stuff that happened outside of work. The only exception is the guy that apparently referenced things in the slack channel for work, spending on what he said proving it may be very hard and he may well be able to get away with plausible deniability. I don't like EA and I think these people need to be dismissed but without any legal action being taken, EA can't really do much without risk of being sued themselves for unfair dismissal etc.
EA has announced it will engage in a shareholder-pleasing share buyback program just a couple of months after mass layoffs at the studio.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.
i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?
Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game
The new unreal engine has auto terrain creation tools
In the world of greed in which it is winning without any major blow back ai is our future.
everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.
Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot
Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)
Gaming is making so much money yet the greed of these companies is never ending
CEO’s and people on board making millions yet cutting jobs to those who are actually making the products
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
All that is already been happening
https://www.gamespot.com/ar...
https://mobilesyrup.com/201...
https://www.ign.com/article...
https://www.spglobal.com/ma...
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.
Very likely, yes.
Made worse by the fact that the execs aren't changing their compensations.
My deepest fear at this point is that we are now in the capitalism endgame.
At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.
Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms
The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.
We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.
Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...
Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
This game looks amazing.
Well that answer the question as to weather or not those screen shot were fake or not, All I can say is DAZAMM hands down the best looking game ever period. No argument necessary Graphics really can't get to much better then this. sony fans were drooling all over kill zone but this makes kill zone looks like a ps2 game, I mean it really does. You know I am willing to bet this is the game Microsoft has timed exclusive for wit EA, not that it's going to look like that on the 720 but whop know there were rumors once that the next xbox would have Avatar graphics, why these are not Avatar graphics there not to far off. Dam Microsoft just buy Dice.
I don't like the title personally. Maybe if it said "DICE Blurs The Line Between Hollywood And Games With Battlefield 4" I'd feel a little better lol.
Anything is better than a BF campaign.
The game looked good but I got bored watching the video, I'm tired of FPS campaigns. Why are there markers showing where to go in the building at the start when there's only one way you can go?
Would we end up roaming the corridors aimlessly for hours before shooting ourselves in the head?