StickSkills said, "The only way EA is going to improve its view in the eye of the consumer is to believe in the consumer again. And the best and quickest way to do that? To believe in themselves. If EA truly believes in its ability to make a quality game without the anti-consumer bullshit, they’ll be on a track to greatness again."
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
Good article. EA has a lot to prove to make me end my botcott and buy one of their products again.
I hate EA ever since they cut the support of Dreamcast.
And if I buy a EA game I buy it used.
i %100 agree with this article, as i didnt buy dead space 3 cause it had micro transactions, even though i loved the demo. also i cancelled my preorder of sim city once i found out about the always online catch. the last EA game i bought was dragon age, even though i have wanted to buy/play others
As much as I hate it I have to agree with EA. If people are stupid enough to pay for guns you can get with a little work, see Mass Effect 3 Multi, BF3, and DS3 I say good for EA. Its when they charge for Items you can only get by paying that I have a problem.
If there is no online required DMR on PC games now a days it will be pirated more than payed for. Just check any torrent site a week after a game comes out with no or little DRM.
Crysis 3
Seeds 4703
Leech 9178
Tomb Raider
Seeds 5746
Leech 16009
I mean come on Piracy on PC is killing anyone that does not require always online. People always bitch about PC not getting exclusives, or developers moving to consoles. Does anyone really wander why?
Medal of Honor: Warfighter & Dead Space 3 were just the tip of the iceberg ahead of EA, and they have A LOT to adjust in a short amount of time if they hope to win back a large swath of consumers. They are now in the 11th hour of launch for Sim City 5 (which also happens to be one of the most successful franchises of all time), and they have received loads of backlash about the game's use of always-online DRM and its dependence of micro-transactions--which could potentially spell the end of EA if enough people boycott the game and if SC5's future is not handled with careful poise.
My take is that the industry is still trying to pull itself out of a particularly dark period of which has been defined by the constricts of greed. First we had publishers/developers implementing strict and shortsighted DRM (and still do), followed simultaneously by troves of careless DLC debacles and micro-transactions. All of which only serve to drive would-be consumers toward second-hand purchases, or in the most extreme of circumstances, piracy. Neither help to bolster nor innovate a disillusioned industry and its disillusioned consumers.
As a very large AAA publisher/developer, I believe EA has an immense duty--FIRST and foremost--to steward an industry that they helped to design, build and foster over the last 31 years. I understand that they have a duty to their shareholders, and most consider THAT to be the priority, but they won't have shareholders OR consumers to be beholden to if they continue on the present path. In a worst case scenario, they very well could even pull the entire industry down with them or severely damage it for an unforeseen length of time, if they were to ever fall--a very scary thought.
So as much as people would love to see EA collapse upon itself, there are very serious consequences to consider in doing so. And I for one, as much as I dislike EA and have for years, would actually be overjoyed to see them try and gain my trust and loyalty back while they attempt to get back "on a track to greatness again." What happens from here is entirely up to those in the top ranks at EA.