Xbox is no longer just a gaming brand, Microsoft has claimed.
Discussing the rebranding of Zune services to Xbox Music and Xbox Video, the firm said that it has proved that Xbox has "made a mark" when it comes to delivering entertainment.
"Xbox is a total entertainment proposition for our customers going forward, and for Windows customers and Windows Phone 8 customers as well," Xbox Live product manager Pav Bhardwaj said.
"It's not Xbox 360, it's Xbox, and we think Xbox stands for entertainment. It's not just gaming, it's beyond gaming, it's so much more than that now.
"I think over the past couple of years we've really proved that gaming is core to our console, but we've been offering music through Zune and music, and we've built on third party applications like Netflix and LoveFilm.
"We really do feel we've made a mark on the entertainment arena and so we want to take that brand to Windows."
Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.
Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.
Too expensive hardware when others offer the same or more for less? Good work, Green Team.
"Despite some early successes for Xbox games on rival platforms, Xbox hardware is down by a massive 31 percent this quarter."
"Without Activision Blizzard, Microsoft’s overall gaming revenue would have actually declined this quarter."
"Xbox content and services would have only been up a single percent without Activision Blizzard..."
"It looks like next quarter is going to be a similar story for gaming at Microsoft, too."
That is crazy... so A/B/K is carrying the whole Xbox gaming.
Oh and Microsoft will be fine. Windows, Office and Cloud are growing with each pc purchase.
As part of its plans to cut 1,900 jobs, Microsoft has reportedly shut down operations at Bethesda France, letting go roughly 15 people
Bethesda France was made up of roughly 15 people... they couldn't of being doing much
Bethesda France mainly did publishing and marketing within the region
Bethesda France focused on publishing and marketing in the region. And 15 people lost their jobs as part of the closure.
I wonder if this is part of Microsoft's strategy to abandoned physical media or possibly gamepass advertising makes their roles redundant you don't need to market a game as hard when the majority of players get the game as part of a sub which already promoted upcoming games
Tbh Microsoft I think Bethesda being 3rd party same with Activision would probably more competitive than thus scenario imo
The recently purchased Activision French offices might take over all the licensing and marketing for Microsoft in France from now on.
Hanzla from eXputer inquires: "If Xbox can care about preserving its games and legacy, what exactly is wrong with Nintendo, trying to kill game preservation single-handedly?"
Ahh yes the good old game preservation of saving all your games to a removable hhd on the Xbox 360, taking it round your mates house, setting up multiple tvs to
Be met with “save data corrupted, please re download”
Or how about removing 360 games
From the store
, download them now or else, and, better hope to god that save data doesn’t corrupt, or it’s lost for ever
Nice one ☝️
This is just a scammy PR move to distract from the fact they are going digital only and trying to push streaming and subscriptions only.
No gaming company has pushed harder to remove ownership than Microsoft.
Without discs there is no preservation, preservation can't be done by the rights holders it can only be done by the consumers, anything else is a lie.
Nobody wants this. Sales or the lack of it in the case of XBOX is very telling. I wonder how the adorably all digital series X will fare. Adorably dismal perhaps?
Only time will tell, but for from someone like me suspecting that Xbox is trying to gracefully exit the console market, that "forward compatibility" team is trying to get Xbox games playing on Windows PCs. I mean, it's nice that they're not planning on exiting with a "enjoy your games while the hardware still works" message, so that's nice. They still have a brand to protect via Microsoft so probably feel obligated to have a better exit strategy.
... cause I buy a console for GAMES. Not for Apps and gimmicks and whatever.
Luckily, the last few years the 360 has still had some excellent games coming to XBLA Marketplace, which DID still appeal to me as a gamer (Trials Evo, Mark of the Ninja, Super Meat Boy, etc etc)...
... but other than that, their last 3 E3-presentations have been extremely disappointing (to me) with all the focus on Kinect en Apps for the dashboard, and they haven't really come out with new IPs. Sadly.
I find it funny how when the 360 came out, it was supposed to be all about games, Sony said from the beginning that the PS3 is an all round media entertainment unit
"PS3 has no games, its ok though, atleast you can still watch movies on it" I remember N4G comments like that
The problem MS will have is that soon all new TV's will be able to do Facebook, Internet, music and film streaming.
That makes sense, I don't use it as a game machine only either - it a movie and music device too.