What's going to happen to brick-and-mortar game retailers as the industry grows more and more digital?
Activision Blizzard ordered to pay $23.4M for patent infringement involving popular games.
I would read the article but the giant pop-ups from the top and bottom of the screen made me close it.
Without reading $23.4 million isn't a deterrent for a company that size.
Boss: Let's fire a few people to recoup on that loss.
Slave: Cortana has decided to get rid of Arkane Austin and Tango Gameworks.
Boss: Let's get those Firing Letters "Copilot Approved" and send them through the power of the cloud.
Slave: Long Live Phil !!!
ALL in the room: LONG LIVE PHIL !!!!
Well another troll company with a patent trying to extort money out of companies. Seems like they’re going to try and sue everyone.
EA has announced it will engage in a shareholder-pleasing share buyback program just a couple of months after mass layoffs at the studio.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.
i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?
Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game
The new unreal engine has auto terrain creation tools
In the world of greed in which it is winning without any major blow back ai is our future.
everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.
Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot
Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)
Gaming is making so much money yet the greed of these companies is never ending
CEO’s and people on board making millions yet cutting jobs to those who are actually making the products
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
All that is already been happening
https://www.gamespot.com/ar...
https://mobilesyrup.com/201...
https://www.ign.com/article...
https://www.spglobal.com/ma...
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.
Very likely, yes.
Made worse by the fact that the execs aren't changing their compensations.
My deepest fear at this point is that we are now in the capitalism endgame.
At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.
Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms
The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.
We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.
Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...
Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Especially by paying £20 for Borderlands 2 season pass.
Physical media is not going away anytime soon. However the amount of digital content available has been growing steadily and many games now can only be purchased through digital means.
The problem for companies like Nintendo, Sony and Microsoft is they need retailers still. They need them to sell hardware and gamers still want physical games. Sony tried to change that somewhat with the PSP Go and failed. Gamers are not ready to drop physical media just yet but the industry is going in that direction whether people like it or not.
That's nice to know though I just hope the online pass (in some new games) is a publishers way of reducing sales lost through trade-in software and not a rebound reason for Microsoft to restrict used games on their coming console. I can't gather why seasonal passes are increasing in cost when serial dlc is unforeseeable and at times cosmetically superficial.