90°

By skipping Tokyo Game Show, Microsoft is not doing anything to win over Japanese gamers

The United States was easy. Europe was slightly harder. But Japan has always seemed nearly impenetrable for Microsoft's Xbox gaming platform.

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japantimes.co.jp
dedicatedtogamers4330d ago (Edited 4330d ago )

Microsoft has been making a habit lately of not winning over ANY gamers except for children and soccer moms and people satisfied with the same 3 franchises every year.

Disagree as much as you want, but what games has MICROSOFT (not multiplats) been making for you, gamers, other than Halo, Forza, and Gears? Banjo Kazooie? Hah, abandoned. Alan Wake? Forgotten. Crackdown 2? Garbage. Fable series? Thrown to the casual dogs (Fable Heroes and Fable Journey). JRPGs? Vanished. Ninja Gaiden? Multiplat and crap. Mechwarrior? Nowhere to be found.

Zechs344330d ago

I am inclined to agree. For every Sony-Gaikai deal story, there is a Wii U-Innovation one, but there are barely any stories talking about the current Xbox(unless its Kinect), just that rumored "8". If that leaked document is anything to go by, I definitely am having a harder time taking hardcore gaming seriously going into next gen.

I love Gears and Halo and would gladly take a REAL, new, title whenever possible. Forza is fine. But that's it. And now it seems the focus has shifted into injecting Kinect into XBLA for more mediocrity.

Where is Alan Wake 2? After the success Remedy had making sure it came out on PC the way it was intended, you can bet the game exists but it might actually stay a PC title this time and port to Xbox.

Lost Odyssey 2 please! One of the best JRPGs this gen, on an american console no less, by a legendary creator with an untarnished name. It achieved good sales. Whats the problem?

BrutallyBlunt4330d ago

"Microsoft has been making a habit lately of not winning over ANY gamers except for children and soccer moms"

Let me guess, you did a survey here on N4G and that is what you found? Funny how Microsoft had their best year ever in 2011 and have announced they are #1 GLOBALLY and this is the cynical attitude we still see daily here on N4G. Figures. So much for dedicatedtogamers. More like i trytocomeacrossasbeinghardcore wheninrealityidonthaveacluewhat imsaying.

Games are games, so frown upon those who can actually enojoy playing Dance Central one day and then play Call of Duty the next day. I know for someone like you that's a pipedream but then again your passion isn't really games, it's coming here trying to speak on behalf of everyone and act like you represent what they want.

perfectCarbonara4330d ago (Edited 4330d ago )

Do you really care that they're number 1 globally when you have no cool, new and exciting games to look forward to ?

...really !?

BrutallyBlunt4329d ago

Yes because if Kinect does do well more developers will try new things with it. That's why the Move is a shame. There's really no support for it even though it's a very good product. Sorcery? Is that really the best we can expect?

Also by Microsoft doing well those relationships with 3rd party becomes much stronger. After all, they do make up the bulk of any systems library.

The point is the XBOX360 is going on 7 years now, if the system no longer meets your needs then it's time to move on. If it never has met your needs then chances are it never will. There are plenty of games to keep me busy. I'm still playing Forza 4. Bit I'm in a different predicament. I own multiple systems so I'm swamped as it is but if one only owned a XBOX360 there would still be plenty of games to choose from. Too many people focus on only one key area, exclusives built around this core group. The market has changed and Microsoft is adapting, that's why they are doing better now than they have ever before.

dcbronco4329d ago

The Xbox brand has been going for over 12 years and has barely made a dent in the Japanese market. They are crazy to still be trying. They should import to those that want one ans stop try to sell to an audience that so obviously is not interested no matter what they do. They should skip TGS and all Japanese events. I would do small events that cater to Japanese Xbox owners and skip the big shows.

MS should rent a space and invite Japanese gamers through their gamertags. Support the ones that have supported them. Stop begging for people in Japan to like them.

Alos884330d ago

I think Microsoft have come to terms with Japan just not being as interested as elsewhere. Heck, even two JRPGs by Hironobu Sagaguchi couldn't change that.

JBSleek4330d ago

Microsoft doesn't really care about Japan as a territory because Japan doesn't care about Xbox.

Acquiescence4330d ago

Nothing Microsoft do will win over the Japanese now. Time to wait until next gen and then give it another shot.

BrutallyBlunt4330d ago (Edited 4330d ago )

And next gen the Japanese gamer are once again likely to give it a pass. They are more set in their ways than any other territory it seems, often insular from the rest of the world. That's ok.

Microsoft tried early on working very closely with publishers like Namco (Ace Combat was exclusive wasn't it)? They also got the guy from Final Fantasy to make Blue Dragon. Other titles like Lost Odyssey and working very close with Square-Enix. The investment wasn't worth it in the end as Japanese gamers were not willing to move away from the familiar offerings from Sony and Nintendo. They also supported the handheld market more so. The Wii did fine in Japan but the Playstation 3 struggled for quite some time. Even now they only sold 8 million PS3's which goes to show how much smaller that market really is.

What Microsoft has done, that many here forget to mention, is the working relationships with the publishers that are far more important than trying to persuade the consumers over there. They know many Japanese games sell well overseas. That's why this generation we saw Final Fantasy, Tekken, Virtua Fighter and so on that we didn't on the original XBOX. This has created better parity among the other two console makers. Which in turn has made the XBOX360 a far more success than the original XBOX. Now leading into next generation consumers will know most key IP's will be coming to the next XBOX also.

Japan is no longer the powerhouse it used to be when it comes to videogames. They have fallen behind when compred to western developers this generation. Disagree all you want but those are cold hard facts. That's not to say certain games didn't shine above like Demons Souls but those great games are few and far between on the consoles/PC when compared to the wealth of titles that have done extremely well by western publishers.

ShaunCameron4329d ago

<The Wii did fine in Japan but the Playstation 3 struggled for quite some time. Even now they only sold 8 million PS3's which goes to show how much smaller that market really is.>

Indeed. Not just that but it also goes to show that Japan hasn't really embraced the PS3 like they embraced the PS1 and PS2 which sold 2x-3x that during their respective heydays.

Gekko4330d ago

Perhaps they're simply waiting for the right time to announce games in Tokyo Game Show once they've announced their new next gen console. It does seem a little pointless now trying to win back in Japan. Although, this tactic isn't doing them any favours.

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230°

More Job Losses At Xbox, “There’s More To Come”: Paul Thurrott

Paul Thurrott in a recent episode commented on the on-going Microsoft fiasco hinting at more job losses and that "there's more to come".

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spieltimes.com
Sonic188110h ago(Edited 10h ago)

There won't be no more acquiring game publishers from Microsoft in the future . Xbox has to pay Microsoft back. It might take two decades to do that.

sagapo6h ago(Edited 6h ago)

I don’t understand what you’re saying. Xbox IS microsoft so there’s no “paying back “.
And MS gross profit in 2023 was over 140 billion dollars so forget your 2 decades.

Unless you mean the money MS invested in Xbox (acquisitions included) and the time it will take for xbox as a brand to gain that money back on it’s own, then yeah, that could take a while.

romulus2330m ago

The better term to use might be return on investment, xbox is simply a division of Microsoft one that MS can easily do away with if profit margins are not met. So in that regard he's right, if xbox isn't showing the expected return on investment the higher ups are expecting than it's unlikely Microsoft will acquire any other studios any time soon, especially if they are spending billions buying developers just to shut them down in the end.

SonyStyled6h ago

“There won't be no more acquiring game publishers from Microsoft in the future”

No bro, there do be is for Microsoft not acquiring for what is now if not what it be is 😂

Ms3tjt4h ago

“ Xbox has to pay Microsoft back. ”

Aka

“I don’t know how business works”

Domkakop2h ago

You might need to take a good hard look in the mirror

Ms3tjt2h ago

Yeah I forgot Xbox is separate from Microsoft and Xbox borrowed the 69bn from Microsoft, and Microsoft didn’t get COD, Candy crush etc in return 😂😂👏

jwillj2k49h ago

There really needs to be a class action lawsuit here. You buy these companies just to put people out of jobs. And it’s not like something happened to derail their plans this WAS the plan. Microsoft has no business in this space at all.

franwex9h ago(Edited 9h ago)

Microsoft has been doing this for years. They simply want the IPs. Look at Nokia. Look at Skype. This time it simply expanded to games. Gaming is not as important to Microsoft’s executives as it was to the founders too. Bill Gates was willing to sell the og Xbox at a loss. Steve Balmer approved the red ring of death fiasco. This CEO isn’t really a gamer.

-Foxtrot8h ago

Maybe it's time though to put a stop to it and use a big giant like Microsoft as a huge example to the rest of these big companies.

There has to be a line drawn somewhere.

People like the FTC and the like went against Microsoft yet their Actvision deal was still allowed to go through yet look what's happened...it's not even Acitivisions studios aswell, it's Bethesdas.

RNTody9h ago

Ninja Theory, Perfect Dark, Crash Bandicoot, Spyro, Wolfenstein 3, Dishonored, Prey, Doom, Quake... something tells me that bad things are going to happen to these entities under Microsoft.

anast8h ago

Good thing the bosses of all those small studios made their money.

glenn19797h ago

they cant do it right now they will get burned

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90°

Microsoft Opening Xbox Mobile Game Store in July

The Xbox brand is expanding, as an Xbox mobile game store is opening this coming July where Microsoft will brings its "first-party portfolio."

Jin_Sakai1d 23h ago (Edited 1d 23h ago )

“Bond adds that they will start on the web”

This will go nowhere.

Nice knowing you Xbox. This is what happens when the house never gets cleaned.

MrDead1d 23h ago

The only this MS is expanding is the amount of feculence it sprays on everyone who just want to enjoy gaming and make games.

The best thing MS can do for the gaming industry is leave and never return.

XiNatsuDragnel1d 21h ago

Good luck with this even it might not succeed.

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210°

Microsoft once tried to nab LittleBigPlanet from Sony after a few drinks

It turns out that many moons ago, Microsoft once had its eye on the Sony published LittleBigPlanet series.

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eurogamer.net
XiNatsuDragnel2d ago

Microsoft had a good idea but fumbled it again.

Cacabunga1d 10h ago (Edited 1d 10h ago )

Project Spark idea was decent but they quickly gave up ..
LBP was wonderful

ApocalypseShadow2d ago

Microsoft in a nutshell. Always tried to poach Sony employees, games, 3rd party games and devices like the depth camera that was turned into Kinect but was running on PS2 before Xbox 360. Wouldn't be surprised they wanted LBP. Just like they worked behind the scenes pushing the MLB to bring Sony's baseball game to Xbox instead of making their own.
https://www.playstationlife...

They didn't spend years trying to develop their own baseball game. They wanted Sony's game.

They're scum.

Zachmo1821d 9h ago

Microsoft didn't force MLB on Xbox. MLB gave Sony 2 options either go multiplat or risk losing the license.

Rynxie1d ago

And why do you think MLB said that? I believe Ms approached MLB.

ApocalypseShadow23h ago(Edited 23h ago)

Totally ridiculous comment.

The only exclusivity Sony had was to their own creation of The Show. Microsoft could have paid the MLB for the license just like Sony did and made their own baseball game.

Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox. They're worth 3 TRILLION dollars. You think that's not enough money to make their own baseball game? Don't be delusional.

Microsoft spun it like they always do and told the media that they had to trust Sony with their hardware. After they put Sony in that position of not having a choice. Either go multiplatform or stop making one of their successful games. That's a no win scenario.

And what did Microsoft do? They didn't try to sell the game to the Xbox community. They put it on game pass to hurt Sony. Pushing the idea of why buy games that are $70 when you can play them in their cheap service for $10. It was a dirty tactic.

You fell for the Kool aid drink Microsoft served you instead of spitting it out. Hope it tasted good because you were fooled by Phil and the gang.

18h ago
Hereandthere15h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

Bond revealed that MLB The Show “always came up” in conversations between Microsoft and the Major League Baseball organization. “We always said, ‘We love this game. It would be a huge opportunity to bring it to Xbox.'” she recalled. However, when Microsoft’s efforts materialized, it put the company in an awkward situation where it had to send in pre-release consoles to a rival company.

+ Show (1) more replyLast reply 15h ago
Notellin20h ago

"Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox."

Take a nap, conspiracies are rotting your brain.

18h ago
Hereandthere15h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

ApocalypseShadow58m ago

Lying to yourself is unbecoming.

Article link tells you all you need to know in Sarah Bond's own words.

Hereandthere15h ago

They were too cheap/inept/lazy to develop their own mlb game, so they port begged for years and bribed the mlb to make the show multiplatform. Like i said many times, xbox brought nothing to the table their 24 years, ZERO.

ApocalypseShadow1h ago

At least you and others get it. Note drank the Kool aid and asked for seconds thinking it was refreshing.

Most don't even know how it all played out but it's there in black and white for all to see. Microsoft brought it up for years until the MLB forced Sony's hand. It was a win win for Microsoft. Kill one reason to buy a PlayStation or kill the game by dropping it in a cheap service to kill Sony's sales numbers on PlayStation.

OtterX1d 12h ago

"However, Healey said Media Molecule wouldn't have felt right doing that, adding it would have been "morally corrupt"."

Major kudos to Media Molecule for being an upright studio with principles.

RNTody1d 12h ago (Edited 1d 12h ago )

Great, more stories like this please. Show the last of the zombies holding the line what we've been saying for years: Microsoft is anti competition, anti industry and has no interest in making games at all.

But hey, at least there's an Xbox Games Showcase to look forward to, right?

Inverno1d 11h ago

Well considering SONY just killed the series, LBP would've been dead by now either way. Though MM probably wouldn't exist by now either, so I'm glad they stayed with SONY, hopefully they don't get shut down any time soon or ever honestly.

Sheppard7t31d 9h ago

How did Sony kill the series?

Inverno1d 9h ago

They shut down the servers, that's millions of user created levels gone. That and dead are pretty much the same, it's also been years since 3 and they cancelled HUB soooo.

18h ago
fsfsxii20h ago

They shutdown the servers because no one was playing, no one in the community cared about the user created levels so why keep them up? Wtf you guys would never succeed in running a business.

Inverno18h ago

Yea dood no one was playing so they shut off the servers. Cause people with enough common sense can't just Google why they were actually shut of, right?

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