While DICE has gone out of their way to create the idea that the PC version of Battlefield 3 is the superior version, this also makes the console version appear to be inferior and nobody wants to own an inferior product. Knowing that most of their profits would come from the consoles, DICE needs to get on board and market the console version of BF3 in a way in which it isn't seen as an inferior version to the PC version but rather it's own unique experience.
EA has announced it will engage in a shareholder-pleasing share buyback program just a couple of months after mass layoffs at the studio.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.
i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?
Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game
The new unreal engine has auto terrain creation tools
In the world of greed in which it is winning without any major blow back ai is our future.
everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.
Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot
Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)
Gaming is making so much money yet the greed of these companies is never ending
CEO’s and people on board making millions yet cutting jobs to those who are actually making the products
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
All that is already been happening
https://www.gamespot.com/ar...
https://mobilesyrup.com/201...
https://www.ign.com/article...
https://www.spglobal.com/ma...
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.
Very likely, yes.
Made worse by the fact that the execs aren't changing their compensations.
My deepest fear at this point is that we are now in the capitalism endgame.
At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.
Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms
The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.
We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.
Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...
Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
I think they're waiting till E3 to show console footage.
DICE has consistently done an excellent job with console versions of Battlefield since Bad Company. In fact, it's arguable they've been giving PC the bum deal as of late.
That said, consoles are inherently limited, whereas the sky is the limit for the PC where fancy graphics cards and new processors are king.
As long as the player cap is around Bad Company 2 level, I won't have any complaints.
Even though the 360 and PS3 version of BF3 will be hollow shells of the PC version, it'll still kick MW3's ass in terms of over all fun and scale (unless you're a fan of unbalanced weapons, perks and maps)
The author of the article makes some pretty terrible arguments though.
"- Because DICE has pretty much convinced the PC crowd, from E3 until launch, the focus in terms of marketing should be on the console versions, not the PC version. "
Or, just show both
"market Battlefield 3 in a way that says the console version of BF3 is the definitive shooter this fall over Modern Warfare 3. Make the console version of BF3"
DICE has worked long and hard on their engine, and they're going to want to show it off as best as they can, and they're not going to be able to do that by giving us all this console attention.
"Continuing with the console focused marketing push for BF3, at PAX Prime, have a console only multiplayer playable set of kiosk set up to allow the fans to experience"
WHY. People want Battlefield 3. Most console gamers have never even played a real Battlefield game. Why the HELL would they show off the 24 person multiplayer at E3, and not the 64 person PC multiplayer that actual fans of the Battlefield series have been waiting to see since 2005.
"Because multiplayer maps on the console versions will be smaller than the PC version, then to counter that, the console versions should have some exclusive maps that would create a better experience for the 24 players (12 vs 12) atmosphere. "
There's absolutely no reason why they wouldn't release those maps on PC too. PC servers aren't stuck at 64 players. You can go down from there. You can have a 12 person server if you really feel like it.
"This would also eliminate the BF3 console = inferior version because instead of just having smaller versions of PC maps"
No it wouldn't.
"Finally, to extend on the previous point, I would also add exclusive multiplayer modes made specifically for the 12 v 12 experiences that probably wouldn’t work in a 32 v 32 experience. "
Another stupid point. If they were to release these low end game modes exclusively on the console versions, that would end up backfiring more than you know.
"So DICE and Electronic Arts needs to seriously get on the ball and take it easy on the PC version of BF3 = The Best Experience and shine a bit more positive attention on the console version if they want to seriously convert many of these COD fans into playing BF3."
DICE and EA know that BF3 will sell a ton of copies. They're not expecting Call of Duty numbers, but I'm sure they're estimates are somewhere in the ballpark of 10-12 million across all three platforms. What they REALLY want to do is to have that quality bar raised so astronomically high, Call of Duty will never be able to touch it and they can rest easy knowing that they are the better game.
(sorry for the essay comment)
"...this also makes the console version appear to be inferior and nobody wants to own an inferior product."
But the console itself is an inferior product. DICE are game developers, not magicians. They can only do so much with so little. I still have faith in them. I will be getting BF3 on the console(haven't decided which one) because they always make a solid product. They don't "neglect" any version. But they do always fuck up their releases. Unstable multi-player because of "unexpected demand."
Hey, DICE, order bookoo servers, k?