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DragonKnight

Contributor
CRank: 9Score: 212030

XB1M13 And Stealth Marketing

Hello everyone. Before I get into the blog, I would like for you all, if you would, to go to youtube and put XB1M13 into the search bar and look at the results.

Done? Ok. Now, all of the videos you've seen that contain that tag and the word Machinima, or contain no gameplay videos, are videos talking about that tag. The rest of the videos that contain that tag and gameplay or Xbox One UI footage are all A)Morons (which I'll explain later) and B)Sellouts whose videos you shouldn't bother watching.

Why am I saying these things? Well, the answer to that question lies in the other videos that talk about that tag and Machinima. To give you the gist, Microsoft has partnered with the Youtube partnership group known as Machinima to buy positive press on Youtube.

How are they doing this? Well, rather than go into a detailed explanation on it, I'll simply link one of the videos that will explain it better.

http://www.youtube.com/watc...

Now that you've seen the video, and know about Microsoft's partnership with Machinima, let's get back to the A and B points I made earlier.

A)These people are morons. Why are they morons? Putting the tag XB1M13 in the title of the video immediately violates the contract they agreed to because it is exposing that channel as being part of the program and thus being paid to give nothing but positive coverage about the Xbox One. That's a no no as part of the contract agreement, and these sellouts will receive nothing.

B)These people are sellouts whose videos shouldn't be watched. The people partaking in this partnership have compromised themselves. Their opinions can't be trusted because they are bought and paid for. Every member of the Machinima network is a potential sellout and should be avoided.

So what's the problem here? What Microsoft is doing is just paid endorsements that we see professional athletes do all the time right? Wrong.

When someone does a paid endorsement for a product on television, it is a legal requirement that the consumer be informed that that individual is in fact being paid to endorse that product. When you see someone like Michael Jordan endorsing Hanes underwear, you can bet that somewhere (whether it be fine print, a fast talking voice, or whatever) there is information that that person is in fact being paid for positive coverage of that product. This is to prevent disingenuous or false advertising.

What Microsoft is doing is including a clause that states that no one participating in this program is allowed to say they are part of the program. Essentially they are trying to make it seem like these people are genuine in their endorsement of Xbox One when in fact they may not be and are only doing it for the extra $3 per 1000 views their videos get. This is disingenuous advertising and is illegal. Take a look at FTC guidelines for this kind of advertising and see for yourself.

http://www.broadcastlawblog...

What I'm taking away from this though is that Microsoft is clearly afraid. That they need to resort to paid positive press (alliteration FTW) on YouTube to sell their product shows a lack of faith in their product and that it can and will sell on its own merits. The basis of this fear eludes me as the Xbox One is selling pretty well at the moment, but this move just highlights the fact that Microsoft is A)Completely out of touch with pretty much every consumer base there is for the Xbox One (minus die hard blind fanboys who know who they are and will likely make comments here), and B)Completely disingenuous and untrustworthy.

If they are willing to go this far just for positive press, who's to say they won't go further? Can any positive coverage of the Xbox One be considered genuine and legit, or was it simply bought by Microsoft under a contract that forbids saying it was a paid endorsement?

Perhaps that last bit MAY be a tad on the tinfoil hat side, but it's not without merit given the XB1M13 program that currently exists.

Every move that Microsoft has made currently shows that they have little to no executive focus. They must feel like they need to buy positive coverage because they aren't seeing the fervor from the core gaming audience, or the interest from the casual gaming audience, that they so desperately want and/or need.

What Microsoft is doing though is just a part of the huge problem with gaming press in general. If it isn't Microsoft buying positive coverage, then it's publishers using advertisement dollars and game copies to exert pressure over gaming journalists.

So remember, every video that you see with the tag XB1M13, or is part of the Machinima network and is talking about anything Xbox One related, don't trust what's being said. The potential for that uploader to be a sellout for Microsoft is quite high. Would you really want the advice of someone who has put their channel up for sale like that?

Imagine the Kinect 2 was such a terrible peripheral that it couldn't register dark skinned people, would only work if you had a 200 Watt bulb pulsating in your living room, and got hotter than the sun but every Machinima based partner told you that it was the greatest device ever conceived of. Then you get it home and can't use it. That's the kind of thing, though exaggerated, that could happen.

In the end, the products should speak for themselves. Paying people to only say good things about your product makes it seem like you're trying to cover up some kind of monumental, or numerous, bad things that you really don't want getting out to the general public. Part of being out of touch though means that you don't understand that the kinds of people that would actually look for this information, also know that you're paying for positive coverage. Either make a product that can stand on its own merits, or don't make a product at all. And most importantly, don't try to buy positive press, and also tell people to stop "wasting their time on platform superiority."

NewMonday3764d ago

They can just simply change the tag, it's impossible to trust any XBone related video from now on

Kayant3764d ago (Edited 3764d ago )

That's a bit much.... But really if you want to know who is legitly might be in the campaign then use this user script with Greasemonkey ---> http://www.neogaf.com/forum...

For chrome install tampermonkey.

XiSasukeUchiha3764d ago (Edited 3764d ago )

XD this deserve a desperation of 10/10.

MS's only answer now is money! (talking about XB1M13)

Kayant3764d ago

Welp.... Damage control or someone has been fired? --> http://www.neogaf.com/forum...

Also AngryJoe has confirmed it to be true. Man we really need to know what is going on here I need to blacklist down people that do this kind of deals regularly with companies.

Godmars2903764d ago

Its not like anything regarding MS or the Xbox brand has come off as being "off". Like with the original Xbox. As it only fell behind the PS2 and matched the NGC in sales, most sites and game industry personalities only really talked about it was "#2".

Show all comments (34)
50°

Report: Marvel Rivals Crossplay Code Spotted in Closed Alpha Game Files

While nothing has been confirmed, the evidence that Marvel Rivals is coming to consoles is mounting as the game's files mention crossplay.

160°

Nintendo May Be Working On A Legend Of Zelda Game With Zelda As The Main Character

Nintendo may be working on a brand new Legend of Zelda game featuring Zelda as the main character, based on a new rumor.

Read Full Story >>
twistedvoxel.com
XiNatsuDragnel1d 7h ago

That'll be interesting because titular character for the game

Eonjay3h ago(Edited 3h ago)

The 'Legend of Link: Zelda's Awakening' has a nice ring to it.

Cacabunga1h ago

Legit since they made Princess Peach showtime

-Foxtrot10h ago

It works

The cycle of hatred can't always be exactly the same

Maybe in one reincarnation the Hyrule family name their son Link in honour of Hylia's chosen hero and some village woman name their daughter Zelda in honour of Princess Zelda from the old tales of the lands past.

Vits9h ago

This rumor, or variants of it, appears pretty much every time there is a gap with a non-announced Zelda game in the works. So I would take it with a grain of salt."

That said, I have always wanted a game where you play as her. Not exactly a "Zelda game", mind you, I always see her making more sense in something like a city builder/management or strategy game.

ZeekQuattro3h ago

There's a rumor that another Zelda Musou game in the works. I'd sooner believe that one over this.

SimpleSlave2h ago

A character select screen would work just fine. If RPG developers, with far more complex gameplay everything, have been able to do this, why is Nintendo still dragging their feet?

This ain't Baldur's Gate nor Morrowind, so lets get to it already.

Show all comments (13)
120°

Marvel Rivals: Closed Alpha Gameplay

Here is a look at the Closed Alpha for the game in action.

Redgrave3h ago

Keep in mind that regardless of your stance or interest in this, be it good or bad; the ToS agreement makes it so you can't leave negative reviews once accepted.

Garethvk3h ago(Edited 3h ago)

Hence why I posted video so people can watch and make up their own minds and I will reserve my final thoughts until the final build.

Inverno2h ago

Wtf, that alone would make me not try this crap at all. As if they can even have that much control over people lolz