310°

Will the XBOX 360 Successor Simply be Named 'XBOX'?

Joel Taveras writes, "If you’re familiar with the going ons at Microsoft, then I’m sure you’ve heard a little something about Windows 8. It’s a new direction for the company and something that Microsoft hopes will bring true convergence to their products and services across every category. The Xbox brand is playing a major role in this company-wide transformation, and I think that a minor (unannounced) update made on their Windows Phone platform today may revel some small yet significant info about the Xbox brand moving forward."

Read Full Story >>
dualshockers.com
Relientk774236d ago

There is already an Xbox, it came out in 2001. Isn't that confusing, then theres 2 Xboxes

nrvalleytime4236d ago

Mind blown.

Suggestions for the new console:

Xbox 2x.
Xbox 520 - the middle years
Xbox x Xbox = Xbox squared
Future Xbox
Xbox Now
N4GBox

guitarded774236d ago

It will be XBOX ______ (insert something). Microsoft has too much invested in xbox.com as far as players being able to access their accounts and make purchases. Also, XBOX is not just a name, it's a brand which they make a lot of money on. They will not take a chance with a billion dollar brand by naming it something stupid.

dalibor4236d ago

I like the sound of Xbox Zeta or Xbox Sonarus. It will be interesting if they stick with Durango but I doubt it.

Nexgensensation4235d ago

Xbox
Xbox 360
Xperience
Console X
Micro X
X-soft
Xinect
Xube( sounds like Cube )
The new M$ Xrossover!
jinx?

+ Show (1) more replyLast reply 4235d ago
TheFinalEpisode4236d ago (Edited 4236d ago )

No no no that was Xbox, this is XBOX!

MerkinMax4235d ago

So you scream the name? That will definitely be a successful marketing strategy.

ConstipatedGorilla4235d ago

I know you're joking, but I would just call it Xbox. iPad is just iPad again and nobody got confused. It's not like the old Xbox will be on the shelves to confuse customers with.

colonel1794236d ago

My guess is that it will call Xbox 8 to go along Windows 8. If not, it might be called Xbox Play or something like that which unifies MS line up of gadgets.

Definitely not Xbox 3, because of PS4. Even thought I am 100% the next PS won't be called PS4, but PS (something).

Laxman4236d ago

How are you 100% on that?

colonel1794236d ago

Because of the Vita. They could have easily called it PSP 2 and keep the tradition, but they chose not to. The same will happen with the PS4. There is no way they will call it PS4, because of marketing strategy.

Also, if MS names the next Xbox with some number, like Xbox 8, it would make the PS4 "lesser". That's the same reason MS didn't name the Xbox 360, Xbox 2.

Mr Tretton4236d ago

I'm in agreement that game companies are dropping numbers unless they have symbolic quality, in which most don't.

I can see an 'Xbox 8' but using it as the symbol for infinite. Sony will not release a PS4. That's an easy bet. They need to release a catchy name (like 'Wii') where it just becomes that, rather than a PS 'something.' Everyone knows the PS brand. But a catchy hip name will do wonders like it did for Nintendo.

Qrphe4236d ago

Plus the number 4 is Japan's unlucky 13.

InactiveUser4236d ago

http://www.youtube.com/watc...

There will be a PlayStation 4. The home console brand is plenty strong and well known enough to overcome any 3rd grade "OMG 8's bigger than 4" talk.

You mention the Vita deviating for the traditional naming scheme. And how exactly did that work out for the Vita?

Did Vita work better than PSP2 vs. the 3DS? Nope. It (the Vita) is still being outsold by the PSP and being destroyed sales-wise by the 3DS.

Vita getting destroyed by a 3. Wii beat out two 3s hardware sales-wise. And you draw a solid conclusion that they 'need' to go with a name instead of a number from the real world examples showing both completely opposite ends of the spectrum?

I don't think Sony is dumb enough to not call their next console the PlayStation 4 (PS4).

People want a PS4. They'll be looking and googling for a PS4. Nobody knows what the heck an Orbis is or any other name. They'd have to waste a ton of time and money to get the name recognition that PlayStation 4 already has.

PlayStation 4 makes PS5, PS6, PS7, etc. stronger and stronger in name recognition from the start.

InactiveUser4236d ago (Edited 4236d ago )

@Japanese superstition of the number 4.

Don't start that lame nonsense again.

グランツーリスモ4
http://www.gamechoiceclub.c...

Yes, that's Gran Turismo 4, not Gran Turismo Orbis.

Sony model XBA-4 headphones:
http://store.sony.com/p/Son...

They have no issue making 4GB memory cards.
They have no issue having Android 4.0 on their phones.
Or having mp4 music players.

Sony is a 4 letter word. Whoa!!!

VAIO is a 4 letter word.

They sell batteries in packs of 4:
http://www.poundland.co.uk/...
http://www.poundland.co.uk/...
http://www.mcmelectronics.c...
http://ecx.images-amazon.co...

And VHS tapes:
http://ecx.images-amazon.co...
http://images.bestbuy.com/B...

And markers:
http://ecx.images-amazon.co...

Sony VPL-EX4 Projector:
http://www.projectorcentral...

And whatever these 8mm tapes are that look like cassettes maybe:
http://ecx.images-amazon.co...
http://ecx.images-amazon.co...

Walkman WM-4:
http://news.cnet.com/2300-1...

Not Metal Gear Solid: Orbis
http://i197.photobucket.com...

SOCOM 4
Twisted Metal 4:
http://www.gaminggeneration...

Sony LTO Ultrium 4:
http://www.image-nation.com...

Sony Xperia J with a 4 inch screen, running Android 4.0, releasing Q4 2012:
http://www.mobileburn.com/2...

etc. etc. etc.

End that lame 'Japan is afraid/superstitious of the number 4' argument.

nukeitall4236d ago

My guess is Xbox Infinite makes the most sense, as the marketing can slightly suggest Windows 8, or just 8 before making it horizontal.

Xbox Loop is also a good choice in my opinion.

Xbox Play would sound too much like Google Play and is kind of stupid in my opinion. It is now an entertainment box, not just to "play" games, but who knows what MS plans are.

PinkFunk4236d ago

@EeJLP

Ahh. I had a good laugh waking up. Consider the '4' myth debunked today.

Pillsbury14235d ago

You're kidding right. RIGHT?! Why wouldnt it be called ps4??? Of course it is!

+ Show (6) more repliesLast reply 4235d ago
dark-hollow4236d ago

It won't create confusion because nobody knows about the original Xbox.....

ALLWRONG4234d ago

Accept the 24 million who bought it.

24 to 70 million is pretty good.

TENTONGUN4236d ago

yeah but that was 10 years ago and i dont think anyone will confuse it givin the fact that it was discontinued when the 360 released. i dont think nothin is wrong with calling it just xbox

IAMERROR4236d ago

Someone better call Sega! They know how to name a console!

XB1_PS44236d ago

True. Dreamcast is still my favorite name for a system. I mean come on. Dreamcast.. Dreeeeamcast. It just has that certain ring to it.

Irishguy954235d ago

8 = Windows 8

And they can stick it sideways for Infinity/ So Windows 8 and Infinity are thrown together/

Tsar4ever014235d ago (Edited 4235d ago )

How about XBOX 8/X-Infinity for it's Windows 8 os it'll be running off of.

Than there's my personal name, the NeXBOX, remove the "T" and the word flows more naturally as one word than if you keep the t, with the T it'll sound like 2 words.

Beastforlifenoob4235d ago

hahah its good if you want to destroy the marketing for that console

+ Show (7) more repliesLast reply 4234d ago
PopRocks3594236d ago

I like Nextbox. No dice there?

nrvalleytime4236d ago (Edited 4236d ago )

It's too forward thinking. I'm thinking all of my above suggestions need a number so that everyone knows which version I'm buying.

Because the fact that it's new isn't enough.

...

Knight_Crawler4236d ago

I like Nextbox name too but Rogers beat MS to the name

http://mobilesyrup.com/2012...

peowpeow4235d ago

seXbox to accomodate the ability to watch porn

Pillsbury14235d ago

I like XXXbox better. ;)

Griffin48714236d ago

How about not call it a box at all?

NoFanboyRequired4235d ago (Edited 4235d ago )

If it wasnt xbox, it would be the DirectX-box. That was the original name for it, but they took the "direct" out of there for reasons.

DirectX-box because its based off of the DirectX technology.

Glad they changed it, because that just sounds retarded.

But Xbox Infinity/Infinite do sound like great names.

Show all comments (112)
240°

More Job Losses At Xbox, “There’s More To Come”: Paul Thurrott

Paul Thurrott in a recent episode commented on the on-going Microsoft fiasco hinting at more job losses and that "there's more to come".

Read Full Story >>
spieltimes.com
Sonic188111h ago(Edited 11h ago)

There won't be no more acquiring game publishers from Microsoft in the future . Xbox has to pay Microsoft back. It might take two decades to do that.

sagapo7h ago(Edited 7h ago)

I don’t understand what you’re saying. Xbox IS microsoft so there’s no “paying back “.
And MS gross profit in 2023 was over 140 billion dollars so forget your 2 decades.

Unless you mean the money MS invested in Xbox (acquisitions included) and the time it will take for xbox as a brand to gain that money back on it’s own, then yeah, that could take a while.

romulus231h ago

The better term to use might be return on investment, xbox is simply a division of Microsoft one that MS can easily do away with if profit margins are not met. So in that regard he's right, if xbox isn't showing the expected return on investment the higher ups are expecting than it's unlikely Microsoft will acquire any other studios any time soon, especially if they are spending billions buying developers just to shut them down in the end.

SonyStyled7h ago

“There won't be no more acquiring game publishers from Microsoft in the future”

No bro, there do be is for Microsoft not acquiring for what is now if not what it be is 😂

Ms3tjt5h ago

“ Xbox has to pay Microsoft back. ”

Aka

“I don’t know how business works”

Domkakop3h ago

You might need to take a good hard look in the mirror

Ms3tjt3h ago

Yeah I forgot Xbox is separate from Microsoft and Xbox borrowed the 69bn from Microsoft, and Microsoft didn’t get COD, Candy crush etc in return 😂😂👏

jwillj2k411h ago

There really needs to be a class action lawsuit here. You buy these companies just to put people out of jobs. And it’s not like something happened to derail their plans this WAS the plan. Microsoft has no business in this space at all.

franwex10h ago(Edited 10h ago)

Microsoft has been doing this for years. They simply want the IPs. Look at Nokia. Look at Skype. This time it simply expanded to games. Gaming is not as important to Microsoft’s executives as it was to the founders too. Bill Gates was willing to sell the og Xbox at a loss. Steve Balmer approved the red ring of death fiasco. This CEO isn’t really a gamer.

-Foxtrot9h ago

Maybe it's time though to put a stop to it and use a big giant like Microsoft as a huge example to the rest of these big companies.

There has to be a line drawn somewhere.

People like the FTC and the like went against Microsoft yet their Actvision deal was still allowed to go through yet look what's happened...it's not even Acitivisions studios aswell, it's Bethesdas.

RNTody10h ago

Ninja Theory, Perfect Dark, Crash Bandicoot, Spyro, Wolfenstein 3, Dishonored, Prey, Doom, Quake... something tells me that bad things are going to happen to these entities under Microsoft.

anast9h ago

Good thing the bosses of all those small studios made their money.

glenn19798h ago

they cant do it right now they will get burned

XiNatsuDragnel43m ago

Phil and his team need to be gone

Show all comments (28)
90°

Microsoft Opening Xbox Mobile Game Store in July

The Xbox brand is expanding, as an Xbox mobile game store is opening this coming July where Microsoft will brings its "first-party portfolio."

Jin_Sakai2d ago (Edited 2d ago )

“Bond adds that they will start on the web”

This will go nowhere.

Nice knowing you Xbox. This is what happens when the house never gets cleaned.

MrDead2d ago

The only this MS is expanding is the amount of feculence it sprays on everyone who just want to enjoy gaming and make games.

The best thing MS can do for the gaming industry is leave and never return.

XiNatsuDragnel1d 22h ago

Good luck with this even it might not succeed.

Show all comments (7)
210°

Microsoft once tried to nab LittleBigPlanet from Sony after a few drinks

It turns out that many moons ago, Microsoft once had its eye on the Sony published LittleBigPlanet series.

Read Full Story >>
eurogamer.net
XiNatsuDragnel2d ago

Microsoft had a good idea but fumbled it again.

Cacabunga1d 12h ago (Edited 1d 12h ago )

Project Spark idea was decent but they quickly gave up ..
LBP was wonderful

ApocalypseShadow2d ago

Microsoft in a nutshell. Always tried to poach Sony employees, games, 3rd party games and devices like the depth camera that was turned into Kinect but was running on PS2 before Xbox 360. Wouldn't be surprised they wanted LBP. Just like they worked behind the scenes pushing the MLB to bring Sony's baseball game to Xbox instead of making their own.
https://www.playstationlife...

They didn't spend years trying to develop their own baseball game. They wanted Sony's game.

They're scum.

Zachmo1821d 10h ago

Microsoft didn't force MLB on Xbox. MLB gave Sony 2 options either go multiplat or risk losing the license.

Rynxie1d 1h ago

And why do you think MLB said that? I believe Ms approached MLB.

ApocalypseShadow1d ago (Edited 1d ago )

Totally ridiculous comment.

The only exclusivity Sony had was to their own creation of The Show. Microsoft could have paid the MLB for the license just like Sony did and made their own baseball game.

Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox. They're worth 3 TRILLION dollars. You think that's not enough money to make their own baseball game? Don't be delusional.

Microsoft spun it like they always do and told the media that they had to trust Sony with their hardware. After they put Sony in that position of not having a choice. Either go multiplatform or stop making one of their successful games. That's a no win scenario.

And what did Microsoft do? They didn't try to sell the game to the Xbox community. They put it on game pass to hurt Sony. Pushing the idea of why buy games that are $70 when you can play them in their cheap service for $10. It was a dirty tactic.

You fell for the Kool aid drink Microsoft served you instead of spitting it out. Hope it tasted good because you were fooled by Phil and the gang.

19h ago
Hereandthere16h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

Bond revealed that MLB The Show “always came up” in conversations between Microsoft and the Major League Baseball organization. “We always said, ‘We love this game. It would be a huge opportunity to bring it to Xbox.'” she recalled. However, when Microsoft’s efforts materialized, it put the company in an awkward situation where it had to send in pre-release consoles to a rival company.

+ Show (1) more replyLast reply 16h ago
Notellin21h ago

"Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox."

Take a nap, conspiracies are rotting your brain.

19h ago
Hereandthere16h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

ApocalypseShadow1h ago

Lying to yourself is unbecoming.

Article link tells you all you need to know in Sarah Bond's own words.

Hereandthere16h ago

They were too cheap/inept/lazy to develop their own mlb game, so they port begged for years and bribed the mlb to make the show multiplatform. Like i said many times, xbox brought nothing to the table their 24 years, ZERO.

ApocalypseShadow2h ago

At least you and others get it. Note drank the Kool aid and asked for seconds thinking it was refreshing.

Most don't even know how it all played out but it's there in black and white for all to see. Microsoft brought it up for years until the MLB forced Sony's hand. It was a win win for Microsoft. Kill one reason to buy a PlayStation or kill the game by dropping it in a cheap service to kill Sony's sales numbers on PlayStation.

OtterX1d 13h ago

"However, Healey said Media Molecule wouldn't have felt right doing that, adding it would have been "morally corrupt"."

Major kudos to Media Molecule for being an upright studio with principles.

RNTody1d 13h ago (Edited 1d 13h ago )

Great, more stories like this please. Show the last of the zombies holding the line what we've been saying for years: Microsoft is anti competition, anti industry and has no interest in making games at all.

But hey, at least there's an Xbox Games Showcase to look forward to, right?

Inverno1d 12h ago

Well considering SONY just killed the series, LBP would've been dead by now either way. Though MM probably wouldn't exist by now either, so I'm glad they stayed with SONY, hopefully they don't get shut down any time soon or ever honestly.

Sheppard7t31d 10h ago

How did Sony kill the series?

Inverno1d 10h ago

They shut down the servers, that's millions of user created levels gone. That and dead are pretty much the same, it's also been years since 3 and they cancelled HUB soooo.

19h ago
fsfsxii21h ago

They shutdown the servers because no one was playing, no one in the community cared about the user created levels so why keep them up? Wtf you guys would never succeed in running a business.

Inverno19h ago

Yea dood no one was playing so they shut off the servers. Cause people with enough common sense can't just Google why they were actually shut of, right?

Show all comments (28)