At this past weekend’s PAX East convention, Bioware held a Mass Effect panel where they faced their, uh, outspoken fans. Seated at the panel was moderated by Chris Priestly and featured Mike Gamble, Corey Gaspur, Patrick Weekes, John Dombrow, Reid Buckmaster. They began the panel by awkwardly acknowledging the current controversy involving Mass Effect 3′s ending and promised fans that they would continue to listen to and use player feedback. They also announced that an “extended” cut of the ending will be available for download (for free!) in the upcoming months.
The latest game in BioWare’s fantasy role-playing series went through ten years of development turmoil
In early November, on the eve of the crucial holiday shopping season, staffers at the video-game studio BioWare were feeling optimistic. After an excruciating development cycle, they had finally released their latest game, Dragon Age: The Veilguard, and the early reception was largely positive. The role-playing game was topping sales charts on Steam, and solid, if not spectacular, reviews were rolling in.
Its easy they called the die hard fans people in their nerd caves who will buy anything and then went woke to reach modern audiences....insulting the nerds in their caves along the way showing utter contempt for their fan base. very hapy it failed and any company who insults their fan base and treat their customers with contempt and insults, in future, i also hope fail.
It’s disappointing but not surprising to see what's happening with Dragon Age: The Veilguard and the broader situation at BioWare. The layoffs are tragic — no one wants to see talented developers lose their jobs. But when studios repeatedly create games that alienate their own fanbase, outcomes like this become unfortunately predictable.
There’s a pattern we’re seeing far too often: beloved franchises are revived, only to be reshaped into something almost unrecognizable. Changes are made that no one asked for, often at the expense of what originally made these games special. Then, when long-time fans express concern or lose interest, they’re told, “This game might not be for you.” But when those same fans heed that advice and don’t buy the game, suddenly they're labeled as toxic, sexist, bigoted, or worse.
Let’s be clear: the overwhelming majority of gamers have no issue with diversity, LGBTQ+ representation, or strong female leads. In fact, some of the most iconic characters in gaming — like Aloy, Ellie, or FemShep — are proof that inclusivity and excellent storytelling can and do go hand in hand. The issue arises when diversity feels performative, forced, or disconnected from the narrative — when characters or themes are inserted not to serve the story, but to satisfy a corporate DEI checklist. Audiences can tell the difference.
When studios chase approval from a vocal minority that often doesn’t even buy games — while simultaneously dismissing loyal fans who actually do — they risk not just the success of individual titles, but the health of their entire studio. Telling your core customers “don’t buy it if you don’t like it” is not a viable business strategy. Because guess what? Many of us won’t. And when the game fails commercially, blaming those very fans for not supporting it is both unfair and self-defeating.
Gamers aren’t asking for less diversity or less progress. We’re asking for better writing, thoughtful character development, and a respect for the franchises we’ve supported for decades. When you give people great games that speak to them — whether they’re old fans or new players — they will show up. But if you keep making games for people who don’t play them, don’t be surprised when those who do stop showing up
BioWare co-founder Greg Zeschuk reveals his unrealized dream of transforming EA from within, with hopes pinned on SWTOR’s success.
for us gamers
Dragon Age 4: A Dream Unrealized
SWTOR was a great game on a bad engine.
Former BioWare executive Mark Darrah says "be a human being, have some empathy."
Fans don't know who is actually to blame.
Darrah throws up a hypothetical that someone might not like how an actor delivered a line. Sure, it could well be down to the actor, but it also might be down to who was directing them, how the writer asked their work to be delivered, or maybe that was the only take they got.
This line from the video though
"Maybe the CEO of the entire company really wanted his nephew to be hired as a script consultant and this guy with literally zero experience was coming in and pushing for mandatory changes"
Like others have said that seems far too specific to just be an example...
If only there was a single problem with this game, it was a train wreck waiting to crash and burn.
Personally, i think we should always blame and criticize the management (especially top management; like with EA - every screw up should be blamed on Andrew Wilson and his goons). They're the ones with the power, the ones who have the last say in the matter - whatever is the plot details, gameplay, microtransactions, budget and «It's ok that it's buggy and crashes constantly, release the game ASAP, we'll fix it later».
Harrasement is not ok in my book, although, nowadays, many people paint every type of criticism (whatever warranted or not) as harrasement. Which is a very narrowminded and waters down actual harrasement problems. But, i guess, it makes it easier to ignore everything bad you see aimed towards yourself.
I would also like to add, that this topic is a double-edged sword, some developers are being mean to their customers, calling them names or any sort of -isms, that happens. In that case, don't be surprised, that, when you're «firing shots», customers are «shooting back» at you.
Just sounds like damage control. Another instance of someone from the reviewer community being too close to the gaming community.
The ending had nothing to do with how a scene in the middle of the game was made. That the ending comes off as having nothing to do with the rest of the game, exists in contradiction to the whole series, is the problem.
***Adding to the difficulty of the situation, they had to write both paragon and renegade story lines of those conversations.***
Yeah... No.
For 95% of the game, your renegade and paragon coversation options resulted in the same responses. This was completely different from ME1 and ME2, where the majority of conversations had very different responses.