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IGN Instructed & Offered Prizes for Crowd to Cheer During Phil Spencer and Other Live Interviews

During the IGN Live interview with Phil Spencer, the crowd cheered even if the topic was about closures, and its because they were told to.

GaboonViper22h ago

A very "slimey" thing to do right Phil???

Anyhow ive never trusted IGN, corrupt to the core.

Killer2020UK21h ago

And now they own a load of other gaming outlets. Sucks for the consumer

roadkillers21h ago

It's not scummy... how is this any different than any late night talk show for the past 60 years. People are cued when to cheer, partially artificial I am sure. It's also good for IGN, last thing they want is THEIR show to be a dud.

I would definitely do it if I owned IGN, especially getting someone huge like Phil.

S2Killinit21h ago(Edited 21h ago)

I’ve been saying for years that IGN is MS’s mouthpiece.

fr0sty21h ago

@roadkillers... I dunno, maybe because late night talk shows aren't asking people to cheer for hundreds of people losing their jobs?

ravens5220h ago

Late Night Talk Show vs Consumer Showcase/Interview. How are you even putting them in the same category. One is for pure entertainment the other is an interview based on a product.

PRIMORDUS18h ago

And how much is MS worth? 3 trllion and Phil the piece of shit saying "the closures are very hard, but needed for sustainable business" Really? Your worth 3 trillion and the closures were no where near necessary. I don't know about you but I want this asshole to just leave and resign. He's just cancer to the industry.

jjb198112h ago

Roadkillers can't wait to have huge Phil. It makes sense.

+ Show (4) more repliesLast reply 12h ago
porkChop21h ago

It's crazy. Some of the top people at IGN are really great, but the organization as a whole just continually finds itself in controversy.

Lightning7720h ago

It's all for recognition and publicity. Which doesn't work. It was all staged and disingenuous.

Hard to trust anything IGN does especially now they have a monopoly.

VenomUK11h ago

I’ve watched the clip. To be fair, whenever you are hosting an event with an audience it’s standard to hype them up as a reactive audience is better for the energy in the room which translates well for viewers at home. It’s the reason comedians have warm up acts and TV shows too. I don’t think at any point there was an instruction from Microsoft to do that. This narrative is silly.

What I would focus on is this IGN pandering event not being live, in front of a specially selected audience and fanboy presenter Ryan McCaffrey who asked lowball questions and didn’t really follow up the difficult topics with any bite- this was a lack of integrity.

crazyCoconuts21h ago

Hard to trust the integrity of the reviews when they are caught manipulating their audience

-Foxtrot19h ago

Now that IGN owns a lot of sites now it’s hard to trust a fair few

Aloymetal21h ago

And some get triggered when we call on their BS and state the obvious. Anyone with half a brain knows the gaming media is biased as heck. It's been like that since forever and the sad part is they will gladly do it for free, anything to help their preferred and irrelevant brand.

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Jin_Sakai21h ago

Should be laws in place against these form of actions. Same goes for all the fake 5 start reviews for receiving free items. You can’t believe anything you read or hear anymore.

porkChop20h ago

In journalism school they straight up taught us to never take free products, swag, food, etc, even if there are no strings attached. Even if someone doesn't realize it, and no matter how far removed the swag is from what you're covering/reviewing, free stuff does affect how you perceive the company and its products. It tricks you into feeling more positive about things.

Petebloodyonion20h ago

How's this Phil doing?
Was Phil in charge of the 3-day fanfest called IGN Live 2024?

https://www.ign.com/article...

OlderGamer1710h ago

Every time i see a comment from Peterbloodyonion i know what coming.. defend MS, Xbox and Phil.. Never i have seen a remark of any kind of negativity, not once...that says enough...

Christopher3h ago

A fan event marketed as a fan event versus an interview discussing layoffs.

Petebloodyonion3h ago

@Oldergamer17

Might I propose addressing the argument itself rather than resorting to personal attacks?
Allow me to demonstrate the approach.

Your argument: "Every time i see a comment from Peterbloodyonion i know what coming.. defend MS, Xbox and Phil."

Counter argument: "One can always expect Microsoft to make questionable decisions, such as laying off people ..."
https://n4g.com/news/260389...

Petebloodyonion2h ago

@Christopher

The interview took place during a three-day fan event filled with various activities. Contrary to what the article suggests, the video was not captured during the interview but on Friday at the event itself. Bruno Rodriguez clarified this in a follow-up video "To hopefully shed some light on the events of what happen from this video", providing context to the video featured in the article.
https://x.com/BrunoRo115301...

My point is the narrative of the story has been debunked by the same IGN live attendee whose video is currently used as the main argument.

As a member of the gaming media, would you find it acceptable for an article to cite a source for its main argument while hinting at a clarification, yet failing to provide the source of that clarification?

+ Show (1) more replyLast reply 2h ago
Chevalier18h ago

Personally IGN=IGNore

Can't spell IGNorant without IGN

babadivad16h ago

When they're "professional critics" console war on Twitter, you should know not to take them seriously.

Sonic188113h ago(Edited 13h ago)

I never trusted IGN or fanboy Ryan McCaffrey 😁

DivineHand1254h ago

Did you read the article? The title here on n4g is false. That title was constructed because fanboys will eat it up.

Rocketisleague4h ago(Edited 4h ago)

And here I thought they just paid off the entire crowd. It was very obvious during the show that the crowd was a prop. Its normal for these companies unfortunately. Some conferences used to have fake clapping and cheering sounds if you remember.

ChasterMies4h ago

“Anyhow ive never trusted IGN, corrupt to the core.”

IGN gives so many games a 7/10 or 8/10 that their review scores have become irrelevant. To be believable, you first need integrity.

TheEroica2h ago

The saltiest fans on earth.... Welcome to Playstation. They can't handle being obliterated like that so they're digging for as much dirt as possible. Slimey....

+ Show (11) more repliesLast reply 2h ago
Snookies1222h ago

Just reading this headline alone made me feel grimy. Disgusting, all around. Haven't trusted IGN since over a decade ago, so this isn't really surprising to hear.

Leeroyw17h ago

IGN lost a lot of credibility a long time ago. Now they're running on fumes.

MrDead8h ago

MS are buying up the industry so you need a compliant media to tell you how awesome consolidation and mass layoffs are... and they know MS is IP hunting too, they will be cut off from review copies of some of gaming's biggest IP's if they don't play ball.

peppeaccardo7h ago

The only way they can rise excitement in a crowd is paying for it. LAMENESS is MIcrosoft best product to date.

Skuletor22h ago(Edited 21h ago)

I think that kind of thing night be standard. I once was in the audience for Wheel of Fortune and there was a guy that briefed us before the show on his hand signals, when we were supposed to react/applaud and stuff like that and we were told to check under our seats because one of them had a prize underneath it.

Edit: Okay, read the article, this was definitely some slimy behaviour by IGN and it sounds like it wasn't just on the behalf of Xbox either.

Also, since IGN bought Humble Bundle years ago, they stopped occasionally giving a game away for free during certain big sales events etc, screw IGN.

Profchaos21h ago

It is for say a game show or similar shows for entertainment purposes but a interview not really.

Petebloodyonion19h ago

Bruno Rodriguez confirmed that his statement applied to the entire three-day Fanfest event, not solely Phil Spencer's interview. Regrettably, this part of his response is absent from the article, which raises questions about its omission.
Here is the complete explanation
https://x.com/BrunoRo115301...

DarXyde15h ago

Petebloodyonion,

It is an odd omission. While I do believe IGN has some problematic biases, one can't really say it's done for Spencer in light of this information.

Good follow up.

Inverno21h ago

IGN not being trustworthy? Yeah we've been knowing that.

GaboonViper21h ago

I remember when they gave Alien Isolation a bad review because the alien AI acted like a actual Xenomorph which was free to do what it wanted and hunt you down, and docked Days Gone points because it had a white female as Deacons Girl, oh and they have one of the worst fanboys in Dustin, he has no shame whatsoever.

Inverno20h ago

Don't forget "too much water". It's like they hate hire people that hate their jobs. This is a people problem, when people aren't humbled they become full of themselves. IGN and other news publishers have been given too much sway, and too much preferential treatment. They forget they're meant to inform the people, and have instead become a tool to sell an image these companies want to portray. Perception of power and authority and influence corrupts people.

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