In 2013 Ninja Theory gave the classic hack and slash series, Devil May Cry, a punky makeover to woo western audiences. Floppy haircuts and melodrama were binned, replaced by contrived urban cool. The half-angel, half-demon Dante was transformed into a male model from an edgy fashion ad. In Devil May Cry 3 he was a cocksure lunatic, now he's a hard-drinking philandering malcontent with a bad attitude and an expensive London hipster haircut. You can almost smell the graffiti paint.