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480°

Sony’s PlayStation 4 Marketing Slogan Is "Greatness Awaits"

Sony is going to give PlayStation 4 a big marketing push and the keywords behind it are "Greatness Awaits." Siliconera obtained a leak from a company working on the campaign. The commercial starts off by showing an empty road in a small town. A lone guy walks down the road towards the camera and says, "Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god."

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cl19834061d ago WhoDisagree(2)Agree(1)
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Community4061d ago
irepbtown4061d ago

It only does everything - PS3
This is Living - PS3
Greatness Awaits - PS4

Awesome it is :D

Abash4061d ago

Man does Sony know how to get people hyped, thats a fantastic slogan.

Blacktric4061d ago

You can't handle it - PS5

I'm calling it now.

Peppino74061d ago

Excellence begins NOW - ps4

ApolloTheBoss4061d ago

I don't know why but "Greatness Confirmed" sounds even better. Or is it just me? :p

JoySticksFTW4061d ago

Jeez, Sony! Damn near made me pre-order right now

That right there got me hyped

On some Rocky Balboa sh!t, or old-school Hawk and Animal coming down to Iron Man

BlindGuardian4061d ago

love it

my body is ready, so is my wallet

L6RD7BLU34061d ago

You forgot, live in your world play in ours-PS2

thechosenone4061d ago

The planets are aligning and everything seems to be falling into the right place. I have really good feeling about this year's E3 will be the greatest console launch ever for Sony. :D

BISHOP-BRASIL4061d ago

I can't believe people don't remember "Play Beyond"... Or wasn't it an official one? I've seen it around a lot for sure...

Oh_Yeah4061d ago (Edited 4061d ago )

Playstation- The only place where you'll find new exclusive games in every genre for every gamer, gen after gen.

showtimefolks4061d ago

I am glad a little bit of swag is back with playstation brand, IMO PS brand is at its strongest at the moment

Ps3 was a tough pill to swallow early on but Sony made it worth the wait but from now on Sony lets start with day one

Killzone for online MP
Infamous for great single player
drive club for car crazies like me lol
Indie developers for all of us who like a little something different

Ps4's launch is already looking much better than ps3. E3 can't get here soon enough

Only sad thing is now I need to plug in 2 systems which isn't gonna be a lot of fun, but is it what it is. I don't want to sell my ps3 anytime soon since I have a lot of games in my collection

Off topic:

What are the chances we get ultra HD collections next gen hahahhahah

MasterCornholio4060d ago (Edited 4060d ago )

Another logan

"Its better than yours deal with it"

ROFL just kidding on a realistic note i think they would use something like this.

" Built to the core for the core"

@xhi4

"No weird crying baby here"

The horror the horror ahhhhhhhhh

gaffyh4060d ago

The best slogan is still the PS1 one in Europe, Never Underestimate The Power of the PlayStation.

MYSTERIO3604060d ago

PS4 - Greatness Awaits
Xbox 720 - Deal with it

Sorry couldn't help myself Lol

Army_of_Darkness4060d ago

PS4- "greatness awaits"
with a sub-slogan " For no other console"

+ Show (13) more repliesLast reply 4060d ago
xhi44061d ago

They've got a great marketing team this time around! No weird crying baby here.

TheFallenAngel4061d ago

I think those early PS3 commercials were awesome.

aCasualGamer4061d ago

It's fair to say that they were ahead of their time. Seriously if you look at some PS2 and PS1 commercials, even they were ahead of their time.

Brilliant in each of their way.

Commercials award worthy.

Conzul4061d ago

To be fair, the crying baby doll was epic.

No one may have known what was going on, but they sure as hell weren't gonna forget that commercial any time soon. And isn't that the point?

Bathyj4060d ago

Oh I've heard plenty of crying babies since PS4 was announced.

hkgamer4060d ago

I think the adverts in the UK are pretty decent. I did like the old PSone adverts because they were different.
But I guess gaming and gaming perceptions have changed since those days all thanks to sony and maybe MS. COD MW3 advert was cool, WoW advert had different celebs talking about their (fake) experiences. DS had lots of different celebs playing games like brain training, mario etc...
Sony needs celebs to be in their adverts, it just makes it so much more memorable and its just the power of celebs these days.

+ Show (2) more repliesLast reply 4060d ago
Axonometri4061d ago (Edited 4061d ago )

Wait wait... This won't even work post Holiday 2013.

Maybe, it just seems like they are saying we will always be awaiting greatness if this is for post launch.

GamersRulz4061d ago (Edited 4061d ago )

don't overthink it :)

brave27heart4060d ago

"Greatness awaits"

Its aimed at people without a PS4. For those people greatness awaits once they buy one. It works for everyone up to launch and everyone who doesnt have one post launch. It works just fine.

Retroman4060d ago

play "BEYOND" GREATNESS AWAIT!!..... PS4-it only do everything.

Kingdom Come4060d ago

Being an Advertising Student at University, I have to say, the slogan is quite generic...

G20WLY4060d ago

Yeah man, Sony really dropped the ball, I mean why on Earth didn't they hire students to sort their advertising?! lol ;P

Personally, I like it.

iceman064060d ago

Well being a student, you must understand that MOST slogans are generic in essence. Most slogans are just words, until they are placed in the proper context. Sure, some slogans are more catchy than others. If that is what you are saying, then I guess to each his own. However, I would say that it's really the imaging, the content, the music, i.e. the whole package that sells the campaign.

Syanara174060d ago

Dont forget PSP- I have a family to feed

Holla if you recognize that lol

+ Show (7) more repliesLast reply 4060d ago
Relientk774061d ago

Greatness Awaits, indeed it does

can't wait to get a PS4

Prodigy-X4061d ago

Sony PlayStation New Marketing team is definitely going to make some noise this holiday for PS4, PS3, & PS Vita

hennessey864061d ago

Sounds good, I will wait impatiently for my greatness to arrive.

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400°

Sony Rewards Program Is Coming To An End on Dec. 31, 2024

Sony Interactive Entertainment has announced that it is ending the Sony Rewards program on December 31, 2024, and as a result that date will be the last time possible to redeem points and access your account.

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Community1d 12h ago
helicoptergirl1d 13h ago

This is a shame. I've been using it since the start. It had a few problems and issues but overall I did end up saving a little bit over 60 dollars using this program. There was probably not enough people using it.

Cacabunga1d 10h ago

Is it playstation stars?? I really never understood it. I am still level 1

PS_HCT1d 9h ago

This is not playstation stars. Sony Rewards is a US rewards program linked to a visa credit card.

darthv721d 9h ago

I just checked... I have 144 points at the moment. Not even enough to get a $5 PS card. I can get a $1 digital gift card to Target or home Depot though.

blackblades1d 7h ago (Edited 1d 6h ago )

I thought they were been done with this, I redeem some good stuff with this in the past. Wonder how much i got its been awhile

OtterX1d 13h ago

I've gotten so many free games throughout the years w this program, this sucks. I've been with it since the beginning.

I just run a majority of my needed purchases through it and pay it off immediately instead of using cash or debit. The most recent was on Tuesday I got a $10 dlc free. It was great as long you're not borrowing out large amounts of money that you don't have.

ChasterMies1d 11h ago

Realistically, those weren’t free games. You could have used another cards rewards points or bought Sony products on sale and then used the savings to buy PlayStation games.

OtterX1d 11h ago (Edited 1d 11h ago )

Well there was a large boost on any purchase made on PSN, so there was an incentive to use over other cards' rewards. It used to be better, then they lowered it. I forget the exact multiplier though.

I pretty much got this $10 DLC free this week just by resubbing my PS+ Premium. (On sale during Days of Play) Not a lot of other cards would give that much back

dumahim1d 9h ago

Right. I can do the same thing with my credit card rewards, but I have much more flexibility in what I can redeem those points for, including buying PS games.

shadowT1d 12h ago

I never owned the credit card. Was this program available in Europe and Asia?

Profchaos1d 11h ago

Seriously it was awesome Ive gotten a few free psn vouchers out of it.

FPSRUSSIA1d 11h ago

i remember getting Assassin creed black flag for free with Redeeming my Points for 10 dollars when it was on sale this is very sad news.

OtterX1d 11h ago

I actually believe that was one of my first cashouts on the program! haha

I remember I had just gotten the PS4 and I used it on Black Flag or Battlefield 4 to go with it.
I'm pretty sure I remember it being Black Flag though! (Great choice, as it became my favorite AC of all time)

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200°

Sony shares big new PS Plus stat, but not the one we want to see

PlayStation Plus has improved the split of PS4 and PS5 players on its priciest tiers, but Sony continues to hide total subscriber numbers.

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mandf21d ago

lol acting like it’s equivalent to ms numbers

Mr Logic21d ago

Uh...They're definitely not equivalent.

"Microsoft’s Xbox Game Pass service now has 34 million subscribers."

"the total number of PS Plus subscribers across all tiers was 47.4 million"

darthv7221d ago (Edited 21d ago )

That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN.

bloop21d ago

That's not the "gotcha" you think it is Darth.

darthv7221d ago

^^it's not supposed to be bloop.... it's just an interesting observation.

Einhander197221d ago

darthv72

"That PSN number seems like it should be much higher... especially when you consider that PS4 alone has a sell through of over 117m. To not even be at least half that is rather interesting.

To the XB side, having 34m to an install base of roughly 50m (XBO sell through) or even 85m (360 sell through) is a greater percentage of unit to member ratio than PSN."

Have you ever heard of a PC before? I hear they are pretty popular.

fr0sty20d ago

MS started lumping gold subscribers in with those GP numbers... keep in mind.

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shinoff218321d ago (Edited 21d ago )

What. Definitely more os plus subscribers but that makes sense due to actual console sales

Darth the difference between the bases are huge your right but you gotta think. Ps players buy more games, where as the Xbox base relies on gamepass for their gaming. So it makes perfect sense

darthv7221d ago (Edited 21d ago )

What makes perfect sense though? You say PS players buy more games... so then logically there should be more PS+ subscribers given the increased number of online multiplayer games in the PS4 generation alone. The PS4 was the first time that + was required for online play much like Gold was for 360 users.

Keep in mind we are talking subscribers, not simply XB/PS users. I assume you meant to say offline single player games, which is most likely true as well. That gen also saw a significant increase in games with an online component comparted to the previous gen.

victorMaje21d ago

I for one will be going back to essential at the next renewal. When I feel a game is good & right up my alley, I’ll check trusted reviews & just buy it.

jznrpg21d ago (Edited 21d ago )

I have the top tier until 2028 as they gave me a massive discount for all the years I had left but I’ll most likely go to essential as well. I buy my games but my kids do use the service occasionally. They do prefer to own their games as well since any game can leave the rental service at some point and they don’t like that idea. They mostly use it to demo games then ask me to buy games if they really like it.

RedDevils21d ago

For me, I will cancel it all together but unfortunately I still have it till 2030 lol

meganick21d ago

I would like to see Sony add a fourth tier of PS Plus for people who just want to be able to play games online without any of the perks like monthly games, store discounts, or anything like that, and it should cost $20 annually, $30 maximum. There’s no way I’m paying $80 just to play games online. Even the original $60 fee was too much, and I would often wait for sales to re-up my subscription.

P_Bomb21d ago (Edited 21d ago )

Essential is too expensive, I agree. We’ve got one Essential and one Premium sub. Dropping the Premium when it expires.

gamerz20d ago

Just let my subscription lapse for the first time since 2010. Will sub again every now and then for a month or so to access my old ps+ games but for me it's the end of an era.

DivineHand12520d ago

Let those numbers continue to drop because it is now too expensive. $80 per year just to play online. I noticed they didn't offer any discounts on the subscription or controllers during this year's days of play for the first time in many years and they will feel it when people choose not to renew.

My subscription will lapse next month and it will stay that way until further notice.

KevtheDuff20d ago

There were savings on subs and controllers here in the UK? I bought a controller yesterday in the sale..
It would be weird if those deals were not in other territories too?

300°

Sony Says The PS5 Is Its “Most Profitable Generation To-Date"

During Sony’s recent business segment meeting and investor presentation regarding its game and network services, the PlayStation company revealed that PlayStation 5 is the company’s “most profitable generation to-date.”

It’s the top slide of the presentation, showing that in its first four years, the PS5 generation has already hit $106 billion in sales, having almost caught up to the PS4’s total $107 billion generated.

Operating income for the PS5 generation has also already surpassed that of the PS4, having now reached $10 billion.

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ApocalypseShadow22d ago (Edited 22d ago )

I wouldn't doubt it. They released a high quality system. A lot of high quality games from themselves and their support of 3rd party developers and indies. They released many high quality remakes and remasters. They released a high quality GaaS game going against the naysayers thinking Sony would abandon single player games. And they most likely are profiting a lot more than PS1, PS2 PS4 and the loss leading PS3 that drained all their profits.

Now, I'll wait to see what's cooking tomorrow. But can you use some of those profits to better support your high quality VR headset? Because, by supporting it, you can sell more games and more systems and make more profits?

jznrpg22d ago (Edited 22d ago )

I want RPGs for PSVR2! Good ones of course

shinoff218322d ago

If it had some rpgs I would buy right fking now. It looks dope and alot of fun, but it's biggest game resident evil 4(maybe) I've got no interest in. I'm not a fan of racing games, even with that metro game coming i was never much into that series. Rpgs would be fantastic.

MrNinosan22d ago

Lemme know if ya wanna play some Zenith 🙌
Bought it at release, but haven't played it more than 1-2 hours but for sure on my "todo list".

Cacabunga22d ago

Normal when they released mostly cross gen games so far. That’s a lot of money saved..
We haven’t seen what PS5 can do yet. 4years in and PS4 games still look great to me. The gen leap isn’t quite there yet.

--Onilink--22d ago

The interesting metric for me is the $106billion in operating income/profit (not sales as mentioned in the article) reaching the same as the PS4 did with only half the consoles sold.

In particular because they all are supposed to be making the most per hardware sold after a few years when manufacturing costs are down.

So even putting inflation aside(and the higher console price), it is interesting that they could reach PS4 $ with just half the consoles sold.

Maybe there is more to the metric thats whats seen at face value, but they have clearly been making a lot more money than before on the software side (with also less games released I suppose, given its only been half the generation so far)

VersusDMC22d ago

The bulk of the money has to be coming from the 30% cut on all games and microtransactions. Especially on all the free to play juggernauts like genshin, apex, fortnight, etc.

--Onilink--22d ago (Edited 22d ago )

@Versus

They are definitely making a lot on that for sure (which the $70 price increase factors into as well), but its not like many of those games werent around for the PS4 too.

They might be counting the gen as a whole and not just PS5 itself (so extra profit from PC sales, whatever that may be)

PS+ price increase and different tiers probably amount to part of that too.

But in general, its still quite a surprising metric. Half the time, half the consoles sold, less first party games released so far and still already making more of a profit than last gen is quite something, and as mentioned, there is probably more to it that we dont know, after all, since we are talking about operating income, all the expenses they have also factor into it, so it is also possible that they have found ways to significantly reduce that + all the means of increased revenue that appear to be factoring into the equation

All in all, just an interesting situation from a business perspective

porkChop22d ago

It's for the whole generation, so it would likely be including PC. They also make much more profit on digital sales vs retail, and digital is far more prominent these days. The generation also started at the height of COVID when everyone was home, spending far more money on gaming/hobbies. It makes a lot of sense for this gen to be more profitable.

Abnor_Mal22d ago

This will surely shut up all the new trolling accounts trying to spread lies and non facts in other articles comment sections before this article is posted.

Hofstaderman22d ago (Edited 22d ago )

Obscurely, those trolls or troll will not show in these articles as the truth is contradictory to his or their orchard-sized daily dose of copium and hopium.

Tacoboto22d ago

Or... They're intentionally trolling you guys specifically. Because they know it upsets you so easily.

Name-dropping Orchard, after this many months? How long has it been and he's still in your thoughts?

Elda22d ago (Edited 22d ago )

I'm quite sure the individual is reading these positive comments downvoting & seething at the same time. Edit: It just downvoted my comment...lol!!

Hofstaderman22d ago

No I'm entertained by this individual. I love unhinged people, they are so interesting lol.

repsahj22d ago

Wow! I am super impressed that in just 4 years, ps5 already caught up to the PS4's. Congratulations.

JackBNimble22d ago

That happens when half of your games are cross platform. I'm still waiting to see what the ps5 is capable of, because they sure haven't pushed any limits.

And where are all these ps5 exclusive games?

sagapo22d ago

Not really surprised as Sony barely has any competition at the moment.

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