380°

Xbox Wins Marketing Team of the Year at Game Marketing Awards 2016; Triumphs with a Ton of Awards

Today the Game Marketing Awards 2016 were held, and the organizer PromaxBDA announced all the winners live. Here you can read the full list.

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dualshockers.com
2894d ago Replies(1)
Ashlen2894d ago

I'll just assume this award is given out based on number of zombies killed.

Shubhendu_Singh2893d ago

And those ridiculous PR spins every month with NPD.
you spin me right round, baby. Right round

Eonjay2893d ago

I'm so glad they are finally being recognized for their world class spin. They invented and use metrics that no one understands and basically means anything. They found a way to pat theselves on the back for the one metric that can't possibly ever be negative: engagement. They found a way to pad the rest of their PR with Windows 10 marketing hyperbole.

Why o why2893d ago

Sales don't matter anymore. Didn't you get the memo

Gazondaily2893d ago

Sales don't matter? Perusing this site, you'd think the most anticipated exclusive title is called NPD.

DLConspiracy2893d ago (Edited 2893d ago )

@eonjay

Yeah, I mean god forbid anyone say anything positive about Xbox or MS. They provide ZERO entertainment, Excell at absolutely nothing, they don't work hard at anything and don't deserve any rewards for anything. Just the sound of the meaty thuds against their chests when gamers kick them repeatedly. /s

If they want to pat themselves on the back then let them do it. Why on earth would anyone but the people who worked hard in advertising (their job) care. It's like some people need to yank any compliment out of their hands. Don't believe me? Just look at the comments. Gaming has seriously become insanely petty. Over a silly award.

Didn't expect you to be so weird about it. You usually take a higher road.

thekhurg2893d ago

They do have the best liars in the industry.

AndrewLB2893d ago

"Sales don't matter anymore. Didn't you get the memo"

@Why o why

Perhaps you didn't get the memo, but it's a proven fact that Microsoft has sold more xbones than they did 360's at this point last gen. THAT is a success and it's YOU who are creating false narratives.

UnHoly_One2893d ago

Wow, I always knew that Sony fanboys were the worst, but this may be a new low.

Can't even handle that your precious Sony didn't win a meaningless advertising award?

Absolutely Pathetic.

AndrewLB2893d ago

What's funny is this has NOTHING to do with sales, just like being awarded an Oscar (for film), or a Clio (for advertising). You cannot buy this award and the judges are comprised of industry executives, journalists, brand and project managers, research analysts, creative directors, etc.

From the website:

"The 10th annual Game Marketing Awards is the first and only U.S. program established to showcase and honor the finest creative work by marketing and creative professionals in the interactive game marketing community. The prestigious GMA’s celebrate the best practices in marketing, promotion and advertising for the interactive game and entertainment community."

Attendees include Warner Brothers, Youtube, Blizzard, EA, 2K, Sony Online Entertainment, Sony Computer Entertainment, Ubisoft, Activision, Gamespot, IGN, Twitter, GameStop, Nerdist, and many other companies.

I just took a look at last years award winners and it seems Sony Playstation was well represented.
http://www.gamemarketingsum...

The vast majority of marketing awards went to companies like Ubisoft, EA, and other big budget multi-platform game companies, largely because it takes big budgets to create good marketing campaigns.

My question to all those with the knee jerk sh*t talking is, why didn't you take 2 minutes to look this up? you all just made complete fools of yourselves because you had an uncontrollable desire to attack Microsoft.

RosweeSon2892d ago

Yeah more spins than a DJ!

+ Show (6) more repliesLast reply 2892d ago
GamingIVfun2893d ago (Edited 2892d ago )

In my opinion their marketing team needs to be fired and should have been a long time ago. I despise how the Xbox One is marketed, not because dislike Xbox One, it's because the way they have marketed the Xbox One has hindered it's success. Way too much marketing, marketing everywhere. Too much hyping, telling you how great they are. telling everyone you have the best games lineup when it is purely subjective and turned out to be a lot of flash and not enough substance. They hype their games so much that the games can't possibly live up to it.

It is a good possibility they won this award because of the amount of money Microsoft spends on marketing, rather than how good the marketing is.

leoms2892d ago

This is actually a massive achievement from Xbox. Well deserved. I did not think duping 18 million people was achievable.

GamingIVfun2892d ago

@leom

Didn't mean to down vote, meant to upvote, sorry

2893d ago Replies(2)
Christopher2894d ago

It's a no-brainer considering how much Microsoft markets everything. It's really about how much money they spend on it and how they mix their brand with others, which is easy to do with their OS and Network reach.

rainslacker2893d ago

To MS credit, they did change a lot of perception about the brand that it had before launch, and have made it out that they are more into being a game company with Xbox since Spencer is in charge.

I can't say that they're marketing itself is highly effective given how it's being outpaced by Sony, who I feel has been doing less marketing, but it hasn't been as bad as some people are making it out to be above. Granted, I feel some of their marketing is pretty inconsequential, like the PR statements which obfuscate what's going on, or how it will affect the customers(which in itself is just somewhat unethical), but whatever. How the Xbox team itself won against any other marketing team out there is beyond me, but I suppose it's a win for Xbox. Nice they finally got one.

Khaotic2893d ago

Sony doesn't have to now, the console is on autopilot and they are saving their marketing budget for psvr

rainslacker2893d ago

Well...I wouldn't say that Sony has to not market. That'd be silly. They have people's attention, so all they have to do is show games, and maybe talk about features which the customer would be interested in. Overall, it's the games that keep people interested, or compel them to buy a console, with some features(such as DVD or BR) helping to draw more attention to it and making it a better value. But yeah, I imagine they're going to go pretty heavy with PSVR marketing. They have a lot riding on it, and will want to recoup investment.

Rookie_Monster2893d ago (Edited 2893d ago )

Congrat..to MS And Team Xbox. Your marketings were work of geniuses. The marketing were do good that it made me spend the most money out of all my consoles from Ori, Rare Replay, Gears Ultimate, Halo 5, Forza 6, Rise of the Tomb Raider, and Quantum Break, the Elite Controller, BC in the past year and 1/2. All were amazing products that were some of the best in the industry. Well deserved!

Godmars2902893d ago

And if marketing had done their job, if their job was of any real significance, everything you just mentioned would have sold better. The initial launch wouldn't have gone the way it did.

Seriously, are you just that desperate?

Rookie_Monster2893d ago (Edited 2893d ago )

They won the award so what is desperate about what I am saying?

The salt is real with some of you. Relax, this is just digital entertainment, no need to work up over what fans of the brand is saying with some positive tunes in an article about the brand that won something. ROTFL, some of you console warriors need to take a chill pill once in a while.

No differnce than fans of Sony celebrating every week in those VGCHARTZ sales chart. You don't see xbox fans trying to ruin the parade in those articles. LOL

Kleptic2893d ago

its not 'salt'...

its a consumer congratulating a company for a marketing campaign that successfully duped him/her into purchasing multiple products that the 'majority'...doesn' ;t want...

This is very clearly a 'participation award' for the Xbox Division...because they sure as hell aren't gaining market share, relevance, or brand growth relative to competition...

but yeah, we get it, we're all very proud that the Xbox 1 is doing better than it did a year ago or w/e...its just with context, a certain other competitor is doing A LOT better than it did a year ago...

BattleAxe2893d ago

Aaron Greenberg's my boy!!!!! Keep up the great work!

game4funz2893d ago

You still talking about the launch. Get over it. Marketing did a great job. Sure got everyone talking about it. Marketing can't guarantee sales. Especially in today's society where people have a 2 second attention span. Getting the word out. That's what they need to do and they did a good job. All their games sold over a million. Except for maybe quantum break and rare replay.

AndrewLB2893d ago

@Kleptic

One could say the exact same about Sony lying to consumers about their DRM plans in 2013 and how they sold you 3 year old laptop hardware as being "next-gen", only to find out it can't do 1080p/60 except in rare circumstances and that it's so slow in fact that they're releasing an updated console after only 3.5 years.

+ Show (2) more repliesLast reply 2893d ago
MagicBeanz2893d ago

Ok we get it Major Nelson you can stop shilling now, LOL!

Godmars2902893d ago (Edited 2893d ago )

...

How do you function?

I mean, I would like to make a sensible and reasonable response but fell that the effort would be entirely wasted on you.

Marketing peers giving an award to some of their own is the same as the -hopefully- physical sales of game consoles. As asinine as that fanboy BS has become, you've actually managed to make it worse.

Or are you just trolling? Cause:
https://m.popkey.co/390fea/...

I bow to a true master!

MachuchalBrotha3162893d ago

Master fanboy! I like when people call others fanboy yet forget to read their own comments.

Gazondaily2893d ago (Edited 2893d ago )

Lol Godmars. Talk about fanboy vitriol, you of all people cannot open your trap after having a hissy fit over devs praising each other's work. You saw ND praising and acknowledging Remedys praise as the former bailing out the latter. That stands as one of the stupidest examples of fanboy rhetoric and that's saying something considering the extremes this medium enjoys.

Godmars2902893d ago (Edited 2893d ago )

@Septic:
"Hissy fit"? A Remedy dev essentially put his foot in his mouth by saying his team didn't do as many animations as another studio, didn't have as many animators, and a friend from Naughty Dog came to his rescue.

That's not a hissy fit, that's stating the obvious.

And the only reason I've ever been considered to be a fanboy is that others are can't wrap their minds around the notion that someone else isn't.

Eonjay2893d ago (Edited 2893d ago )

Sometimes I think you are on their marketing budget.
"You marketings were works of geniuses" - oh dear God... your comments are works of insanity baby boy.

Gazondaily2893d ago

The funny thing is, Rookie's work is actually genius and he routinely proves that day in and day out in here from the reactions he elicits.

More power to you Rookie!

Outside_ofthe_Box2893d ago

^^^^
So you're actually encouraging lying and deceit? Why?

DashArrivals2893d ago (Edited 2893d ago )

NO ONE cares about marketing awards dude. It's funny how you just vomitted up so much praise for something so pathetic. This is the topic and on topic. Marketing costs MONEY. Microsoft have MONEY. They spin so much they literally hire human tornadoes to work in PR.

YOU are such a weirdo dude. You are the most fake human I've ever read comments from. You have 2 accounts. Red and Blue ;-) .

At a moments notice you have comment history 'copy and pastes' for yourself to back up any view and to try and nail home the fact you're not a fanboy. "Oh look at this comment from 12 months ago, 'good job PS4' .. see I do not show bias".

NEWS FLASH:- No one believes you. You accumulate the most downvotes on average than anyone I've ever seen. You are a wolf in sheep's clothing. You're as fake as they come. A true shill. You're a walking advertisement for xbox. Some of your posts look like they could be written for a catalogue.

GrubsterBeater2893d ago

I keep trying to tell everyone. He has a "good thing to say about Sony" quota that he uses the say he's not a fanboy when someone calls him out on his nonsense. His comments are usually cringeworthy praise for MS, with the obligatory and occasional light praise for Sony, or the fact that he "owns" both systems.

phoenix_dusk2893d ago

Well people really need to back off to you, Rookie.

I mean after all, you won that award, you deserve all the congratulations in the world. :p

Chevalier2893d ago

You sound exactly like XBgamer. Pretty sure being a fanboy sold those games not advertising by MS. If they were doing their jobs well then they would have more sales than they do. But it's a good participation award. Good job patting them on the head for that.

ScorpiusX2893d ago (Edited 2893d ago )

Well said , in that same boat also and having a blast .

@Stardust no just a consumer who has purchased all mentioned products and who happens to be enjoying them very much .

@Godmars290 WTF are you talking about & WTF mentioned factory workers .

2893d ago
Godmars2902893d ago

"just a consumer who has purchased all mentioned products and who happens to be enjoying them very much."

And you're praising the packaging, the people who do the packaging, as if they had some direct effect on the product or games they advertise.

rainslacker2893d ago (Edited 2893d ago )

So, here's a question for you....and a serious one. If MS marketing team is doing such a bang up job, why is it that there are so many more people that bring down the Xbox brand when comparing it to Sony's brand? I know fan boys play a part, but perusing comment sections around the web, and looking at articles that crop up, I see when the comparisons come up, actual quantifiable reasons are given why PS may be better both from the system, and the games themselves. Anyone reading it, from an outsiders perspective, is only seeing that there is more love for PS. I don't see as much of this for Xbox, and at least around these parts, when the comparisons come up, it seems that many are just bitter about PS success, and don't go so much into quantifiable reasons why MS stuff is better....which is a shame, because many MS products(games mostly) do have some quantifiablely better aspects of their products than Sony which can be compared with actual thought out reasoning.

To me marketing teams should be keeping this from happening, or mitigating the competitions effect on the brand image. It's hard to market when you have to keep trying to convince people who may be interested in the brand that your better than the competition, and to date, I don't feel MS marketing has been greatly effective in convincing people it's the better system, with the better games, which in turn, means people are more likely to go with the competition. One could argue I'm wrong, but I feel the actual sales back up my conjecture.

It's not to say that MS has the worse system, or lesser quality games, because it does have plenty to offer potential customers, but the competition is sending a clearer message with much simpler marketing. On Sony's side you have them announcing a game, and then talking about that game, and marketing games in a fairly traditional manner and leaving most of the rest up to what's already known. With MS it seems a little too much like they are trying too hard to convince people they are the better choice....maybe because they just say it so often. I've seen a lot more excitement generated with Sony's more traditional and clear marketing and focusing on games, whereas MS just seems like everything outside a game announcement or talking about the game is more akin to them saying, "Hey, look at me".

Marketing has two objectives in gaming. To gain new customers for one's product and to retain the customers it has. MS has the product to sell and it's the marketing team's responsibility to get people interested in that product. I don't feel their marketing team has done enough to gain new customers, and while I can't speak for everyone, they haven't done much to try and retain me as a customer(which ultimately relies on the ongoing product being something that interests me).

leoms2892d ago

Hahahahahhahaha...this guy

+ Show (7) more repliesLast reply 2892d ago
Destiny10802893d ago (Edited 2893d ago )

Marketing Awards 2016 sounds like a snooze fest

I would like to thank the 100 staff who were secretly advertising to you all night and the great marketing team which actually got you to come here tonight, staff will be selling hotdogs and t-shirts to you on the way out, please don't lose your cloakroom ticket because we will be selling it off for a profit

some statistics on the meal we served here tonight, 800% profit margin, this is only toped by the drinks profit

UltraNova2893d ago (Edited 2893d ago )

Its literally who has spent the most on marketing their products.

Its with great pleasure that I give Marketing Awards 2016 my coveted "Most Pointless Awards of the Year Award" ! Well deserved!

Kidding aside, well done MS, your hard earned cash(yeah..) were well spend. Keep trying to cheat people into upgrading to W10 without their consent!

rainslacker2893d ago

Kids today. Get rewarded for just participating.

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100°

Outriders Dev's Next Game Has Been Canceled After Publishing Agreement With Take-Two Fell Through

Outriders developer People Can Fly's next game has been canceled after its publishing agreement with Take-Two Interactive fell through.

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twistedvoxel.com
Tacoboto1d 6h ago

"the capital group of PCF Group S.A."

If you're getting funding from a group that needs two different ways of Acronyming itself, things will not go the way you want them to.

banger881d ago

If it was more online-only crap then good riddance.

jjb198110h ago

Outriders was crap. They slapped that game together and threw in a loot system to get players' attention. This game was absolutely jank and the always online nonsense made it stutter like crazy. People Can't Optimize.

thorstein9h ago

I liked Outriders but I could see where the artistic vision was compromised. The way the industry is now, it wouldn't surprise me that upper management would scrap something that didn't pull in money via gaas, mts, or other means.

270°

Microsoft’s Surface and Xbox hardware revenues take a big hit in Q3

Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.

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theverge.com
darthv721d 3h ago

Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.

solideagle14h ago

you should apply in MS PR team buddy, I think you will do a great job in my humble opinion :)

Sonic188112h ago

I thought darthv72 and Obscure_Observer already work for Microsoft 🤔

dveio11h ago

MS: "Xbox services and content without AB up 1%, with AB up 62%. Hardware down 31%. In total a loss of 350 mill."

darthv72: "Seems about right."

MS: "Excuse m ..."

darthv72: "I don't hardly play on my consoles directly."

MS:

Lightning776h ago

What he said was facts. How he plays games is no concern of you. Don't get too mad about it.

Cacabunga14h ago

I can tell people like you are an absolute minority..

If service is up means their fans and fanboys accepted this model and subscribed to it. The near future you will see a big decline because the service is saturated.

darthv7224m ago

to you it may seem like the minority... but your bubble is shrinking because more and more are following suit. convenience is a hell of a drug and its also why physical sales only amount to 30% of overall game sales. times are changing, you either get with them or you get left behind.

shinoff218313h ago

But that's been ms for years. When things aren't going their way they try to change the way things are said. For instance console sales are down, they stop telling how many sold instead telling us how many hours spent in halo or headshots. So it makes sense console sales down just say people are playing on more devices then previous. What they won't say is how many xbox players jumped ship to ps5.

Cacabunga12h ago

Hardware sales are so bad that Sony and Nintendo are blowing the sales off the water with their hardware.

If Xbox are losers, others aren’t..
Xbox already tried everything with Xbox live then subscriptions went down so much that they had to find something else. Their fans subscribed then reached saturation rather quickly.

Hardware and exclusive games is where it’s at! Keep gamers excited, announce decent software and people will support you

itsmebryan8h ago

@shin
Well keep it simple Sony 's operating income is down 26% and Microsoft's is up 32%. No MS spin there, just facts. 😉
Cheers

S2Killinit57m ago

MS is after diminishing consoles as a medium. They want to destroy this market because they couldnt win. MS’s vision is to dissolve console gaming.

romulus237h ago

Odd that a company that touts you dont need the hardware to play is already touting another console in the works.

darthv726h ago

They are not reliant on the HW but still want to maintain a presence (no matter how small) is a good thing. It shows commitment to the craft. It reminds me of SNK and how they made games for their own hardware (Neo Geo) while also making them for others because they knew there was a market to do so. They knew they would sell more to others but also sell to their own niche fan base.

TheEroica40m ago(Edited 40m ago)

Perfectly reasonable post down voted by insecure corporation friendly folk.... But not gamers. Real gamer want accessibility and ease of acquisition for all.... Company shills are the only ones still telling us that hardware locking people from games is good for us.

+ Show (3) more repliesLast reply 24m ago
purple10116h ago

Xbox hardware revenue tanks to lowest point of Xbox Series generation

Profchaos16h ago

I'm not surprised surface is struggling they aren't relevant anymore

DOMination-6h ago

In the last two years they've started exiting the consumer market altogether. All of the newest Surface products are business models only. They can't seem to work out what they want to do with it.

XBManiac15h ago

Too expensive hardware when others offer the same or more for less? Good work, Green Team.

SimpleDad15h ago(Edited 15h ago)

"Despite some early successes for Xbox games on rival platforms, Xbox hardware is down by a massive 31 percent this quarter."
"Without Activision Blizzard, Microsoft’s overall gaming revenue would have actually declined this quarter."
"Xbox content and services would have only been up a single percent without Activision Blizzard..."
"It looks like next quarter is going to be a similar story for gaming at Microsoft, too."

That is crazy... so A/B/K is carrying the whole Xbox gaming.
Oh and Microsoft will be fine. Windows, Office and Cloud are growing with each pc purchase.

purple10115h ago

Activision: "we gonna need a bigger rucksack/backpack please"

Microsoft: "why's that"

Activision: "to carry yo' weak ass'

Profchaos14h ago(Edited 14h ago)

Top brass have also wanted to start seeing returns on the 100 billion they have put into various Xbox related moves so seeing more multiplatform games is highly likely especially from abk

It's basically saying that PlayStation is the reason Xbox is afloat right now thinks to Ps5 versions of COD

Kornholic13h ago

So basically PS and PC gamers' money is keeping Xbox on life support.

MrDead6h ago

The only growth MS will get out of the console industry is if it supports it's rivals platforms. Xbox is a pointless machine now. I can see them on a big push for live next, and they won't give up on trying to buy Steam.

+ Show (1) more replyLast reply 6h ago
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90°

An Update on This Year’s BlizzCon and Blizzard’s 2024 Live Events

Blizzard writes: "After careful consideration over the last year, we at Blizzard have made the decision not to hold BlizzCon in 2024. This decision was not made lightly as BlizzCon remains a very special event for all of us, and we know many of you look forward to it. While we’re approaching this year differently and as we have explored different event formats in the past, rest assured that we are just as excited as ever to bring BlizzCon back in future years."

Read Full Story >>
blizzcon.com
PRIMORDUS1d 1h ago

How about you not hold Blizzcon anymore period. You fucking POS company. I really hope Blizzard would just die.