Erik Kain, Forbes- DLC can be a huge addition to any game. Actual expansion packs with new stories and gear can bring new value to any game. But the “From Ashes” DLC appears to add cost rather than value. This is a big problem, and one that BioWare and EA can’t ignore forever.
Short term gain at the expense of your biggest fans and brand trust seems like a huge price to pay even for a subsidiary of the behemoth EA. Maybe some of the hate directed at BioWare is unjustified, but they’re not doing themselves any favors by pouring salt on the wound.