indiePub has published a feature article offering marketing suggestions to independent game developers.
From the article:
"You've pulled a lot of all nighters and worked really hard on your great idea and now it's the world's best game. All you need to do is kick back and let the money come in, right?
Before you put money down on that Lamborghini, think again...
Marketing will help fill the gap between having something to sell and putting it in enough hands to make a profit."