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The Kinect launch: A lesson in Microsoft marketing

Today is the day you get to throw away your Xbox 360 gamepad and become the controller. Kinect has arrived. In fact if you're a truly dedicated fan you probably picked yours up at a midnight launch last night.

It's been a long road since we first heard about what was then called Project Natal back at E3 2009. Until a few months ago, interest in Kinect seemed tepid at best. And now suddenly Microsoft is bumping up sales projections for this year from 3 million to 5 million units. Five million in two months? That's confidence.

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MURKERR2543d ago (Edited 2543d ago )

That was one helluva launch ive never seen NOTHING like it

wondering what sony are thinking right now? Id love to be a fly on the wall in their ps3 advertising dept right now

CathyLorrain2543d ago ShowReplies(6)
darthv722543d ago (Edited 2543d ago )

In business, it isnt who did it first. It's who sells it better.

Hey smokey, how you been?

Fun should be all that matters but I guess not to this crowd. Then again, this is a marketing thread so I guess it's business as usual.

Peace

SmokeyMcBear2543d ago

i thought it was about the games? i wonder if playing sales is as fun as people say it is.

Cevapi882542d ago

so for $430, you can get a 4GB 360 or a fully loaded PS3 for the same price

radphil2542d ago (Edited 2542d ago )

"...
i thought it was about the games? i wonder if playing sales is as fun as people say it is."

There's people on N4G that love to do that daily.

Also you're the first person I've seen with that many bubbles. XD
And here I thought Alpha had the most so far.

Imperator2543d ago

Yep, well that's what happens you when you throw 500 million down on ads. Imagine how many good exclusives they could have made with that money. Did Gears cost less than 20 million? So we could have had 20+ Gears caliber exclusives instead of this useless junk.

number472543d ago (Edited 2543d ago )

Voice1: So Move, our peripheral control launched and its sold over 3 million units.
Voice2. Great, so what new exclusive titles do we have coming out for next year...
[5 minutes later, took a while to list all of them]
Voice1. ....And the last guardian.
Voice2. So how many ps3's have we sold without half a billion in advertising & a head start?
Voice1. (laughter) Like 40 million or so.
Voice2. (laugher)
[KB walks in]
KB: (laugther)

TekoIie2543d ago

that would make a great commercial for KB. They need to make it. you have one great imagination my friend! :)

B-Real2062542d ago

HILARIOUS!!!!! Would make an awesome commercial. LOL!! Bubs +

DemiT2542d ago (Edited 2542d ago )

then...

KB: So, is that 3 million sold or shipped?
*crickets*

Pyscho_Mantis2542d ago

there literally pushing the product into peoples faces its desperation. 3000 customers will get 150 dollars free, thousands of free kniects. Thye know it will die down after a month so there hoping peopl will buy it out of sheer ignorance.

+ Show (2) more repliesLast reply 2542d ago
gypsygib2543d ago

Those are some expensive games, and you have to pay S&H!!! What a rip-off. Isn't the 4GB Kinect bundle 300 bucks. Why pay 130 bucks for 2 games and then pay to ship them, when Amazon will ship free and you can pick what games you want.

KingME2543d ago

Just in that little 15 minute video they sold over 1000 360s and Kinects. Perhaps, that's what angers most of you.

gypsygib2541d ago (Edited 2541d ago )

Blind fanboy, are you saying that's a good value, when you can get the exact same thing from the store cheaper, and select which games you want.

Ignorant fools, justifying themselves with evidence of mass ignorance. Great argument! Gold star!!!

Codeman4202543d ago

today is the day i pick up a controller cause FPS wont work with Kinect very well. Ill take a gamepad over holding nothing, to play my games.

The real killer2543d ago (Edited 2543d ago )

Look at that tree, just WOW allready christmass?

This is not a article, but more PR talk look at that tree in the right corner.

Lyr1c2543d ago

I feel as if they're talking to pre-schoolers. It's actually quite obnoxious.

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