Movie-based Video Games and the Households that Buy Them

Nielsen Blog writes:

"Video games based on films provide fans an opportunity to enhance their movie experience by reliving the action firsthand. That trend continues this holiday season with recent releases of video games based on films such as Alvin and the Chipmunks: The Squeakquel and James Cameron's Avatar. By examining households from Nielsen's Homescan consumer panel that purchased at least one movie-based game over the past two years, we gain some insight into the types of consumers these products resonate with the most, and how these celluloid gamers compare to the average consumer of home entertainment and video games."

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Movie-game Buyers Video Game Spend by Console
Console Index
PlayStation 3 117
PlayStation 2 104
Xbox 360 101
Wii 94
Source: The Nielsen Company
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