No one could question the success of the Apple App Store and its impact on the market. Over 100,000 apps and over two billion downloads: such figures are simply stunning and suggest that a completely new market is in the making.
Unsurprisingly, the result of Apple's success has been a flurry of stores launched by the rest of the mobile industry. Orange, O2, Vodafone, Android, Microsoft, Samsung, Sony Ericsson, LG, RIM, Palm and Nokia – they're all at it.
The problem is that none of them is really meeting the needs of the app developers, who want to address users on all operators using any mobile phone.