Blu-ray is popular, but not getting cheaper

BLU-RAY is being adopted faster than DVD was, but there won't be a fall in the price of discs any time soon.

Sony representative Tim Harris said it would take some time for new release Blu-ray movies to drop in price.

Executives at the event also said Blu-ray was being adopted by consumers at a faster rate than DVD had been. More than 50 million Blu-ray players had been sold around the world in the last 3 years, according to the company's figures.

Sony's Paul Colley said that number included PlayStation 3 sales.

"The PS3 was specifically positioned as a Blu-ray player to get Blu-ray into people's homes," he said.

[Marty8370]

Who cares wih all the offers on Blu-ray. Amazon 3 for 2 is a great way of boosting your Blu-ray movie collection.

[nightelfmohawk]

Exactly. Warner Bros. has some great online deals as well. There's no way in hell I'll step foot in a brick & mortar store like Best Buy to buy blu-ray when I can get the same movie tax-free, often for 30% less at least, and usually with free shipping if I buy 2 or more movies at a time.

[mrv321]

You can get a blu-ray player for £79.99 to go in your PC and only £169.99 for a stand alone one, not bad and that's without shoppin g around so they are cheaper today that back in the day when £425 was the cheapest by £500. Ah the PS3... a head of it's time.

[DaTruth]

Bu, bu, bu, but, teh digital downloads!

[Ghoul]

its nor true, atleast nor in europe.

at start nearly every Blu.ray costs 29.99 € but its down to the regular dvd launch price tag- 12.99€ - 15.99€ for most of the new releases lately.

[Headshot81]

players' cost is going down(ps3+standalone). We are suppose to pay more for a new release because its new. Otherwise you can find a sh!t load of movies that are about 1/2 a year older for $9.00 BUCKS.Just look at bestbuy, its crazy. I got the GODFATHER:director's remastered bluray edition for $49.99 on amazon, when i bought it on standard dvd it as like 90bucks!(if you dont have it it's a must,this is the best godfather picture they were able to remake and it looks bad ass , the colors and scene,everything).I also just finished watching WATCHMEN on bluray, AMAZING!!!!!!!

[Reibooi]

While it's true that new releases seem somewhat high priced at launch you can wait a week or 2 and the price will go down and you can find it incredible cheap if you just look around and do research.

[AXAXAX]

Prices of blu-ray films have come down a lot in the past few months here in Australia, and im sure the players have too

[cryymoar]

The Wii is also popular.
but not getting cheaper.
is anyone else complaining?

[Vicophine]

So it's popular, meaning it's selling at the current price very well.

What's the point, article?

[JL]

People are so defensive.

The point is simply that a rep said the prices weren't coming down anytime soon. Calm down, that doesn't necessarily have to be some anti-Sony sentiment or something. The fact is BD's cost a fair bit more than DVDs at this point and people have been wondering when they'll drop in price now that the technology is older and it's becoming more and more popular. Now we have that answer: not anytime soon.

I will agree though. That's the whole reason I'm still buying DVDs and saving BD purchases for certain movies that 'require' it (ie Dark Knight, Ironman, Wall-E, etc). I mean of course the players have dropped in price since the beginning (dramatically), and you can find some places running sales, or find some lamer movies on BD for cheaper. However, still the average price for a new release on BD in my area at retail is $25 (sometimes 30). While the same on DVD is $15. That's almost double the price on some. I'd like to see that go down before I start a full-fledged adoption of BD over DVD.

[OGharryjoysticks]

I have no idea about hardware prices because I'm not in the market for one. But I know the prices on the discs are much lower with all the sales going on. You can get good movies for 9.99 or 12.99 at Best Buy and Amazon is still selling deals

[likedamaster]

Bluray movies are cheaper! Bluray players alone are $98 at Walmart, as we speak. Can't get cheaper than that in my opinion. Then again, I am in the US.

[Halo3 MLG Pro]

Don't mean to be the bearer of bad news but do people realize that their are already more competition to bluray? In fact in China, bluray has been bumped off by another hi defination source.

http://www.hardocp.com/news...

It's all about price and if bluray media doesn't get cheaper....well...u know what ends up happening.

[wxer]

its called
China blue HD

its only in china
and probably will stay there

[Headshot81]

you're trying too hard. Like commie china's population has a CHOICE, is that suppose to be great news? HAhahahahahahhahahahaha

[Obama]

yeah I know what ends up happening...HD DVD lost. Go get some tissues.

[Guitardr85]

Yeah, China is notorious for ripping off legitimate technologies and then creating a cheaper rip off version of it. The fact that Blu ray is not selling well in China due to a new competitor is NOTHING new to the world. This has happened for years with vhs, dvd, video game systems, ipods, etc!

[-Mezzo-]

Blu-Ray owns.

[JohnnyHalo]

Unless Blu-ray starts getting cheaper the market isnt going to have a choice but to move on. People will start looking for alternative options for their High defenition media. Microsoft has already proved that Digital Download is the way to go, With millions downloading movies, music, and games EVERY DAY. Although I am a Ps3 owner i must say blu-ray prices are dissapointing. 39.99 - 49.99 for a standard Blu-ray movie is insane and reminds me of the horibble ps3 prices (which arnt going down anytime soon) Plus Blu-ray quality really fails to impress. You can barely notice any difference and most times DvD will look superior due to better lighting and the fact that it didnt lose shading during the conversion to blu-ray. I hate to admit but sony dropped the ball here, i believe they should have gone Digital download instead. It looks like Micro is gonna be staying in first place this gaming generation.

[wxer]

wow

just looking at your name and pic
and reading you comment
really shows how big of a fan boy you are

blu-ray is just like DVD
same thing that DVD got when it first came out

and i think the price is okay
its not what you claim to be

[Headshot81]

"Plus Blu-ray quality really fails to impress. You can barely notice any difference and most times DvD will look superior due to better lighting and the fact that it didnt lose shading during the conversion to blu-ray" = WTF
You just got OWNED by yourself, HIGH FIVE!

[Mighty Healthy]

lol, at 39.99-49.99, you're just trying too hard. I just bought Zack And Miri Make A Porno and The 40 Year-old Virgin together for a little under 30 bucks last week at Best Buy. What's even funnier is the dvd version of Zach and Miri was actually 5 bucks MORE than the Blu-Ray.

[iHEARTboobs]

Watching people own themselves is one reason why I visit this site. haha

[Antan]

"JohnnyHalo"

Its probably for the best if you just dont say anything else.

[Oner]

JohnnyHalo said ~ "Plus Blu-ray quality really fails to impress. You can barely notice any difference and most times DvD will look superior due to better lighting and the fact that it didnt lose shading during the conversion to blu-ray"

OMG...

Are you for real...

You can't be serious...

What you said must be a joke...

You can't be that F'ing stupid...can you? (rhetorical question)

Wow....Just WOW! Words cannot utterly describe how ABSOLUTELY & UNEQUIVOCALLY misinformed & wrong you are. You SERIOUSLY need to go read and learn WTF you are talking about. Because what you said/believe is completely embarrassing.

[Raf1k1]

He probably doesn't have a HD TV to play his 360 on since he obviously doesn't know anything about the difference in DVD and HD quality images.

[Ace_235]

for a year now and not one blu-ray and 51 games lol

[ThatArtGuy]

You don't have a HDTV do you?

[Ace_235]

Yea i do have an hdtv

[Parapraxis]

...congratulations?

[ApocalypseShadow]

drop them too low,and the product will not have any longevity.

products that started high but are now extremely cheap are usually at the end of their life cycle.

amazing that the haters are still looking for that next thing being that hd-dvd got destroyed in the shortest contest ever.just look above at the guy posting chinese bullsh!t.like it's going to make a worldwide debut.bluray isn't going anywhere anytime soon.it will last as intended.

such foolishness......

apocalypse................... .

[kaveti6616]

I don't understand what you mean by "drop it too low and it will lose longevity." If Blu-ray remains expensive, then at some point another medium will arrive and bump it off the map. It's been out for like 3 or 4 years now. When will prices get as cheap as DVD?

[glennc]

it aint the cost, it's the sh!tty movies. just have a look at the blockbusters these days, shovelware. i just don't feel the need to purchase movies anymore, unless they are older movies that i want in HD and don't already own on DVD. otherwise... meh

maybe i'm just too old for rubbish transformers movies where the script was better on the cartoons.

[kaveti6616]

Michael Bay made a choice, "Do I make another one of my crappy movies with hot chicks and superstars and super 'splosion effects, or do I finally buckle down and make a great film with great actors and a moving story that will be talked about for years to come?"

He always chooses plan A.

[madjedi]

It's all a matter of opinion/taste there are some movies the 2 of you would find great that id would rather get shoot than watch ect, and your wrong books/comics will almost always be better able to deliver a story than movies.

For 2 main reasons,1st the book is't limited to 2-2 and a half hrs to tell the story, and 2 the books/comics can be a alot more detailed with fleshing more nuances about a characters background, personality ect.

I'll through a another one in as well, no matter how good the cgi looks a human/s first has to imagine it.

[yoghurt]

Discs are cheaper now, much cheaper.
You can get a massive selection of films from £6 (gbp) - that is cheap considering the quality and how relatively new blu-ray still is

[PHIL1017]

i have a PS3 with Blu-Ray Drive simply.