GDC: Frank Lantz On Creating area/code's Chain Factor

In a GDC Serious Game Summit keynote, Frank Lantz of developer area/code discussed his game Chain Factor, as well as the challenges and opportunities around developing alternate reality games.

Lantz led by comparing traditional non-electronic games -- "almost like dance, a stylized form of interaction with other people" -- to computer games, which he calls "a match made in heaven" due to their ability to provide enormously complex yet seamless interactions.

Although single-player video games became the norm, he noted, in recent years more of the types of physical and social interaction inherent in pre-electronic games have started to find their way into the medium, by way of the Wii, Rock Band, alternate reality games, and more.

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