"One of the pieces of news that came out yesterday is the decision by SOE to fork over all server logs for the last four years of EverQuest II to a group of researchers from the American Association for the Advancement of Science. In saying "server log" one would assume that this means not only your combat log, what you've stuffed into the bank or sent through the mail, but also the entirety of your chat logs; public channels, guild chat, and private tells. The question today is - even though it is completely acceptable for them to do so per the TOS/EULA, how would you feel were you to find out your MMO company forked over all their information - including all your private discussion - to researchers? Would it cause you to seriously reconsider your membership in their games, if not cancel outright? Or would you be entirely OK with it, so long as it were only being used for scientific research?"