260°

AMD CEO 'Thrilled' with How Console Launches Went; 'There's Higher Demand Than We Thought'

AMD CEO Lisa Su said the company is thrilled with how next-gen console launches went. She added that demand is even higher than they thought.

Read Full Story >>
wccftech.com
piroh1211d ago

And this is only a beginning

1210d ago
Ninver1210d ago

Where are the damn ps5 consoles

philm871210d ago

In people's houses (Or with scalpers). Great achievement getting out as many as they did considering the way the year went.

RememberThe3571210d ago

This is the most successful terrible launch of anything I've ever seen. I don't know anyone who's been able to get a PS5 at retail. I wondered if the scalper thing was over blown but it's so ridiculous. Not even sure I'll be able to get one even this year.

philm871210d ago

It's just the demand is ridiculous, it's not a terrible launch. If they wanted to make more they'd probably have to up the price to cover the cost of more overheads from factory/warehouse space.
I managed to get three in the UK and sold the spare two to my friends at retail price. I just kept an eye on release news and signed up to update emails. Easy.

Vits1210d ago

AMD really striked gold with consoles. Considerable easier to provide for, guaranteed sales and they supply for two out the tree platforms out there.

ProjectVulcan1210d ago

Margins are low for consoles. No question the revenue helped prop them up 6-7 years ago when pickings were slim for the PC sector and the like but you aren't making going to be able to make huge profits on console hardware.

It's a comfortable revenue stream for them but the big bucks have and always will be in the discrete CPU and GPU industry.

ProjectVulcan1210d ago

Well let me put it this way. The entire global console hardware market for every piece of console hardware is about $15Bn a year now, whereas the global x86 server market is at least $60Bn a year.

That's server market by itself.

Not including personal computer OEMs, home consumer markets etc.

Consoles are high volume but low margin sales for AMD. A couple dozen percentage piece of the server market pie would basically bring more profit for them and that's what they really want off Intel.

rlow11210d ago

Well of course she is. The console business helped to keep the company alive in it's lean years. Now it's just about riding the gravy train.

RazzerRedux1210d ago

AMD's competitiveness in the PC CPU and GPU markets has always been their money maker. Console margins are very low and that is reflected in AMD's profit margins that dipped significantly after 2013. That additional stream of revenue has been good, but it did not keep the company alive.

Notellin1210d ago (Edited 1210d ago )

Yeah they were really killing it back then with their cpu business hitting less than 10% market share.

The profit margins were low from the failed bulldozer architecture but you wouldn't be able to figure that out.

rlow11210d ago (Edited 1210d ago )

The begining to the mid lifespan of a console is it's most profitable. Amd semi custom division took in during its 3rd quarter of 2016 $835 million dollars which played a significant part in keeping the company going. It made more than their gpu sales that quarter. Again, mid console span. So to say the console business is just towing the bottom line and didn't strongly contribute to a company that was on the verge of bankruptcy years back. Doesn't give credit were credits due.

https://marketrealist.com/2...

RazzerRedux1210d ago

@notellin

It was due to their success launching Zen that has made AMD successful. There is reason AMD's stock was flat all gen and spiked in 2017 and it was not because of consoles.

https://wccftech.com/amd-co...

@rlow1

Yes, as I said, the revenue was good. I'm talking about margins and fact is AMD didn't reverse course due to consoles. It was due to a focus on higher end CPU and GPUs. Stock prices were flat until AMD delivered in the PC market especially in competition against Intel.

"Instead, the company decided to make a big bet on high performance computing architecture, including powerful computer processors and graphics chips for gaming, artificial intelligence, super computing and other "bleeding edge" technologies. AMD was building fast and powerful chips, and often undercutting its competitors on price."

https://www.google.com/amp/...

CDbiggen1210d ago

That's great and all, but there's a lot of un-thrilled people who'd like a PS5 out there.

Show all comments (30)
40°

The Big Inworld AI Q&A - 'Everyone in Gaming Sees the Potential of Generative AI'

Wccftech interviewed Nathan Yu from Inworld AI to discuss the dynamic NPC tech's applications to games as well as potential issues like costs.

Read Full Story >>
wccftech.com
150°

Xbox President Sarah Bond's Bloomberg Interview Is Corporate Fakery At Its Best

Saad from eXputer: "After Arkane Austin & Tango were shutdown, Xbox President Sarah Bond spoke with Bloomberg in what I believe to be utter corporate fakery."

gold_drake19h ago

im not really surprised by that, shes always been more a "let me talk about something else than what u want to know" kinda gal

Cacabunga11h ago

If what they are doing is that good, what’s the point of hiding the true story?

anast16h ago

She's a caricature of the shareholders.

PRIMORDUS14h ago

"Shareholders" I call them cancer, they are already rich to begin with but need more and more. It's like a disease, with no cure.

Leeroyw11h ago

I own shares in game companies. I'm not anything near a major share holder. I just want them to make good games and be successful because of that. I think it's the senior management that's the problem. They are the ones that should be making it clear to the shareholders what creates growth and ensures a future of their business. Not this weasle words garbage that she did on the interview. It was horrific. I don't know a shareholder that would be happy with any of them for this.

Profchaos10h ago(Edited 10h ago)

Same and I'm not rich by any stretch like most people's I'm just trying to keep my head above water these days most company's shareholders are made up of everyday people it's amazing how companies think we want something but the reality is we don't.

Disney are probably the worse at the moment it's shareholders voted on ending a lot of the crap and outing the current execs the execs turned around and said no we disagree with the shareholder vote

PRIMORDUS5h ago

I meant at the rich fucks who have millions in the bank already. They are making so much per year, that if they don't make what they are expecting they go into a panic, when in reality it will not even hurt them at all. Those are greedy assholes.

CrimsonWing6915h ago

Yea, it was and it’s insulting that they think we’re dumb enough to fall for this. Look, the truth was you took a gamble on these studios and while they released some games to critical praise and great reception they just aren’t bringing in a ROI. Be transparent, you’re not a politician.

Just tell everyone you spend money on projects big and small and when money isn’t being made you go over the potential of revenue a studio can bring in vs those that can’t and make the hard decision to chop them.

She says this whole thing about “success” doesn’t fit one meaning for each studio. Well yea, a small budget production isn’t going to expect to sell the same as a large budget production.

One thing I wish they did though was let Tango be an independent studio.

TheGamingHounds15h ago

disheartening to see no regard for the human cost of business anymore
the bad decisions and judgements of these CEOs severely impact the frontliners
these fake responses are just salt on wounds

RoadRacer15h ago

imagine havin the audacity to say "we need more games like hifi rush" right after closing the studio that made it lol
followin up with this show of "deflecting every question" was in poor taste

Show all comments (23)
70°

XCOM 2 Director Says He's Never Seen Such "Horrific Layoffs" In His 25 Years In The Industry

Firaxis veteran Jake Solomon hasn't seen mass layoffs like this in his whole 25-year career.

Read Full Story >>
dualshockers.com
CrimsonWing6916h ago

Alot’s changed in 25 years. We have games with $300 mill budgets, people not interested in games other than Fortnite and Minecraft, the older generation of gamers giving up the hobby or dying off, a period of super bad inflation where the industry decided to hike up prices on games, Gamepass harming game sales, GaaS games being pushed left and right with obnoxious monetization and worse looking/playing (Suicide Squad vs Arkham Knight).

The industry is just shite right now. Games ain’t selling, games cost massive amounts, businesses can’t bleed money and this is what happens. Part of it is on them and part of it is on consumers not buying.

Yi-Long5h ago

Consumers ain't buying because of what they're selling; There is no new SSX or Burnout, everything is now Online Required, everything is 'service', etc.

Indies are still delivering the goods, perhaps even better than ever, because those are often the guys and gals who know what they want to make and just make that and hopefully we dig it as well and support it ...

... but when you look at those multi-million budget AAA games, are they improving on what we have had before? Is the new Forza Motorsport better than a Forza Mototsport 4? Is Halo Infinite better than Halo 3? Is Dragon Age 2 such a huge improvement over the first Dragon Age? Etcetc.

Yeah, graphics have gotten better, worlds have gotten better, but I think a gaming generations stands or falls with diversity and experiences, and a few gens ago we had access to whatever we wanted, so if we wanted a boxing game we picked up one of the boxing games, if we wanted snowboarding we'd pick up one of the snowboarding games, if we wanted to do a rythm game we had DJ Hero, or Guitar Hero, or Rockband. If we wanted to sneak around we had Splinter Cell or MGS or whatever.

We had variety and we had options, and that makes or breaks a generation, imo. You're in a foodcourt of games and they're serving all kinds of different cuisines, and so you'd pick and choose whatever you felt like that day.

Right now, you're in a restaurant, and you're only allowed to pick from one menu, and there's a dress-code, and you have to register, and you have to stay in your seat, etc etc.