100°

Super Smash Bros. Ultimate Shows Off Sephiroth DLC Next Week

Masahiro Sakurai is about to give us our first in-depth look at how Sephiroth will play in Super Smash Bros. Ultimate. Here's why you should be excited.

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cogconnected.com
1282d ago
1282d ago
110°

FromSoftware boss addresses gaming industry layoffs

'As long as this company's my responsibility, I would not let that happen.'

Hidetaka Miyazaki describes FromSoftware's relationship with parent company Kadokawa and references Satoru Iwata's perspective on layoffs.

Hofstaderman9h ago

As it should be. At this rate the Western side of the industry will crash and we may yet see the resurgence of Japanese gaming development. Really miss the PS1 days. No bloated budgets, diverse games and many IPs that exist today are from that era. Perhaps the industry does need a reset.

raWfodog25m ago

I wish more bosses in this industry would adopt these kind of views that Hidetaka Miyazaki and even Larian boss Swen Vincke have. Your employees are your greatest asset. Once you start laying them off to satisfy stockholders expected returns, you've already lost.

PRIMORDUS9h ago

We need more Satoru Iwata type game CEOs in this industry. Phil Spencer that piece of shit will never be the CEO that Iwata was.

victorMaje3h ago

A real chief, unlike other tyrants.

Aphrodia21m ago

Why does this non-gaming news get approved while the attempted extortion of black myth wukong gets denied?

190°

Microsoft shakes up Xbox marketing as key exec departs for Roblox

Jerret West is leaving Xbox at the end of the month.

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theverge.com
TOTSUKO16h ago

Won’t be missed. Xbox sucks at marketing in this industry. This is badly needed.

jznrpg16h ago

I see Xbox stuff everywhere. On cereal boxes, toasters and fridges.. Xbox just sucks.

Scissorman16h ago

This. Marketing isn't the issue. He's just fleeing the sinking ship.

15h ago
DivineHand12514h ago(Edited 14h ago)

Unfortunately, Xbox has not done great with marketing this generation. One thing I found odd is that he is leaving Xbox for Roblox. I'm not sure how big Roblox is in comparison to Xbox but I can't imagine him getting better compensation from there. Perhaps he was forced out?

fr0sty14h ago

It's simple, Roblox is profitable.

DivineHand12514h ago

@fr0sty Would you leave your place of employment to work somewhere else for less pay just because that business is profitable?

You would have to be a special person to be ok with that.

zaanan13h ago

That, or he is pulling an Elop.

DarXyde5h ago

DivineHand125,

Not really. I don't know how much experience you have with working or how far along into your career you are, but profitability does offer an indication of how sustainable your job is. The company that is not profitable (or less profitable) is probably exploring options to cut costs, including axing jobs (we see Microsoft closing studios and really downsizing physical media operations. Valid concern in my opinion).

I doubt that's the only factor at play here and it could be any myriad of reasons why he's out: cut in compensation, not liking the direction of the company, toxic work culture, etc.

Either way, I can see a case for people leaving a job that pays better with less profitability. If you're in the marketing department and your brand isn't doing that great despite your best efforts, you probably want to coast for a while at a more profitable company.

Not saying that's reality, but I can totally see a case for that.

+ Show (1) more replyLast reply 5h ago
Tedakin12h ago

Xbox marketing has mostly been trash for a decade. Shake it up as much as you can.

RhinoGamer8811h ago

Marketing is not the issue at XBOX. Production and its leadership have screwed up royally. XBOX studios, wth are you doing managing these developers?!

XBManiac9h ago

It is both and all... the best console with the most expensive invest in marketing and the "best" developers and the best online service with the best servers... but... well... also, the worst console with a bad invest in marketing and competition using Microsoft servers for their online services and... What is Xbox now, a console, a service, a platform, a brand, a dead project? This is a marketing problem, maybe.

XBManiac9h ago

The problem is not the marketing, but how you invest the money in marketing. If you invest far more than the competition and receive less... the problem is the one in charge, isn't it? Well... Phil Spencer was a marketing guy, will he be the next? Unity are hiring... :)

DivineHand1255h ago

How do you know how much each company invest in marketing and what evidence do you have to indicate Sony spends less than Xbox?

XBManiac5h ago(Edited 5h ago)

Companies in the stock exchange have to publish their data. Make some research, it is for free.

Show all comments (18)
60°

Inside the making of Astro Bot

During Summer Games Fest last week, I frequently asked our friends in the games media what they've seen or played that's impressed them. We don't get to play as much as we'd like at GamesIndustry.biz, and so it's useful intel to hear what the journalists think.

In almost every conversation, one game would come up again and again: Astro Bot.

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gamesindustry.biz
Jin_Sakai15h ago(Edited 15h ago)

First game I’ve been this excited for since the launch of PS5. Can’t wait!