80°

How Bungie, bright colors, and four-player co-op shaped Gears of War 3

Epic’s agreement with Microsoft as publisher socketed the studio into the Xbox 360’s flagship release calendar along with Microsoft’s biggest gun: the Halo franchise. Microsoft anticipated both Gears of War and Halo to release on two year cadences, so that the franchises could alternate.

As the console generation started, this seemed to work out, as Gears of War shipped in 2006, Halo 3 in 2007, and Gears of War 2 shipped on time in 2008. Epic expected that Bungie would follow suit with a new Halo game in 2009, leaving the holiday period in 2010 for a new Gears game.

This timing was important. While Microsoft was committed to advertising heavily for Gears of War, the competition for holiday advertising space and retail dollars would always be fierce, and it made little sense pitting Epic and Bungie against each other.

AuraAbjure1792d ago

Does anyone know the lifetime sales of gears of war 3? I bet it's at least 6.5 million.

110°

The Finals Underperforms for Nexon in Q1 2024

Nexon has released its financial statement for 2024's first quarter, and it looks like FPS The Finals isn't proving the hit the studio was hoping for.

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techraptor.net
BlackDoomAx11h ago

Too bad for the best fps there is atm...

Sgt_Slaughter4h ago

The market for games like this is too over saturated to make a dent in other established games' player counts. Trying to start all over with a whole new multiplayer meta and grinding to get better is not feasible when there's already a ton of similar games that have come out before it.

40°

The Big Inworld AI Q&A - 'Everyone in Gaming Sees the Potential of Generative AI'

Wccftech interviewed Nathan Yu from Inworld AI to discuss the dynamic NPC tech's applications to games as well as potential issues like costs.

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wccftech.com
50°

Call Of Duty 2026 is a Ghosts reboot claim leakers

The details for multiple future Call Of Duty games appear to have leaked, including a follow-up to Advanced Warfare.