Going for that b-movie flavor is tricky business. Too often, movie directors will overshoot the mark and end up making something too stupid to be fun or something so painfully trying to self aware that it's embarrassing. The horror genre is filled with examples of failed attempts, and examples of campy horror done right are even rarer in video games. That's why I was so surprised when I finally got a chance to play Supermassive Games' Until Dawn at E3 2015. I went into my hands-on demo with low expectations and decades of horror game/film fandom, but walked away amused and intrigued.