Phil Stortzum of SuperPhillip Central writes, "Microsoft Studios head honcho Phil Spencer recently mentioned to OXM that a console manufacturer doesn't need its own studios to create excellent games. The issue I take with this statement extends further into Microsoft's philosophy with the Xbox. Instead of putting money into their own studios, they simply purchase exclusives, whether they be entire games, downloadable content, or advertising rights. I cannot tell you how many third-party multi-platform game commercials I've seen where at the end the Xbox 360 or Xbox One logo shows up.
The problem in this situation is that-- borrowing a term here-- "moneyhatting" exclusives is much more costly than having capable studios you own that make games for you. As the "boss" of the studio, you have a greater influence on the type of product they create. Then again, looking at Rare, perhaps that's a bad thing to be under the influence of Microsoft-- being forced to make nothing but Kinect Sports and avatar games, having all of your other projects never getting the greenlight."