Countdowns rarely lead to anything big, yet gamers constantly fall for them, leading Heath of Game Revolution to write: "Be it a big boost or a small one, an increase in exposure and hype are virtually guaranteed if a game publisher does something as simple as opening a website with a date and an image on it. How often does this work? Every dang time."
SEGA has announced Fearless: Year of Shadow, a campaign that celebrates Sonic the Hedgehog and his brooding acquaintance, Shadow.
GamesIndustry.biz writes: "Relic is best known for the Company of Heroes and Dawn of War games, and recently developed the new Age of Empires for Microsoft. Relic will transition to an independent studio and will no-longer be part of the Sega group of studios.
The majority of the 240 job cuts are across Creative Assembly and Sega Europe, while there will be a ‘small number’ cut from Sega HARDLight. There was no mention of other Sega UK studios, including Two Point Studios and Sports Interactive."
Sega had such a turbulent existence from the mid-90s to when they dropped out of console manufacturing entirely in 2001, it’s understandable if you’ve never heard of the Genesis Nomad.
One marketing scheme I like? Far Cry 3 Blood Dragon has had absolutely no marketing around it.
It blows my mind every time I see people actually expecting/predicting big things from internet countdowns.