Q&A: EA's Schnur On 'Changing The Sound' Of Games With Artwerk

In 2007, Electronic Arts partnered with record label Nettwerk One to create a "full service" music company called Artwerk. The partnership built on EA's long-standing interest in digital music and the crossroads where music and interactivity meet.

With Artwerk, EA's able to discover both signed and unsigned artists and cross-promote them, with many Artwerk musicians having their tracks appear in EA games such as Burnout Paradise and Need For Speed: ProStreet.

It's an adjunct effort to EA's previously-established EA Trax program of licensed music, so Gamasutra went to EA worldwide director of music and marketing Steve Schnur to find out what differentiates Artwerk.

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