Price promotions are an industry staple, but few have got the trade talking like Microsoft’s latest offer.
The platform holder’s US stores are selling a 4GB Xbox 360 and Kinect for just $99. The catch? It comes with a two-year subscription to Xbox Live, priced at $15 per month, and an early termination fee.
This model is commonplace in other sectors: smartphone handsets are discounted or free with contracts, and media packages like Sky+ come with a free set-top box.
But it’s rarely been tried in gaming before.