Kotaku: Microsoft's top marketer tossed a juicy hunk of red meat to his kind of people yesterday. While Xbox One isn't selling the stuff Kinect collects from your living room to marketers right out of the box, the capacity is there, and it could be the kind of game-changer that makes ad buyers swoon.
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And this has been Microsoft's intentions all along. Not games, but grabbing as much data from people who play Xbox One as it can, so it could sell to potential firms who care nothing about our privacy.
brags*
Oh you don't want us to give your information out to the highest bidder so they can try to sell you stuff?
The easiest way to do data mining with minimal backlash, besides not doing it. Is to offer a decent compensation for your data.
You people are funny. No one knows how this service will work for sure, but I'll give you an idea how it might work. It could work like Hulu where if you sign up for the service you'll get a chance to interact with the type of ads that are shown during live broadcasts. You could interact where when a commercial comes on, you'll be asked if this advertisement is relevant or not. It could also offer an option to snap a web page to make a purchase or even open a dedicated app. Or it could be book marked for viewing later after the show is over. There's tons of options and people are already jumping to conclusions.
They may even be partnering with cable/satellite companies to subsidize the Xbox One for say... $99 on a 2 year contract and if you want you could agree to providing feedback or opting in to the service I mentioned above and get Xbox Live subscription for free. The bottom line is that it could be beneficial to everyone and offer a service that people could want if it gives them something back. Until we know for sure everyone should just wait and see what it will be.