530°

Xbox One Ad Campaign Beginning To Look A Lot Like Sony’s

IDT writes: "Pretty neat ad all around. It captures the spirit of why so many of us love video games: the escape. Boring jobs, boring school and boring chores are just obstacles in the way of gaming bliss. But, Xbox fanboy that I am, I couldn't shake the feeling that ad seemed strangely familiar."

Read Full Story >>
idigitaltimes.com
JoGam3835d ago (Edited 3835d ago )

OMG...I thought it was just me. LOL. I didn't want to say anything and come off as a fanboy. But yes I agree. Its similar to Sony's.

-Foxtrot3835d ago

Just because you had an opinion like that doesn't mean you would come off as a fanboy. I really feel like people on here are scared to put forward their opinions because they are scared of being called for it. I mean people abusing the bubble system over this doesn't help aswell

Trust me it takes a lot more to be called a fanboy, if you said something like "XBOX ONE SUCKS....SONY 4 EVER" then fair enough.

Muffins12233835d ago

Honestly i don't think their similar,i feel like sony's has more of a personal touch to the gamer while Microsoft seems to be having a family type of vibe from it,"all in one entertainment box",etc.

JoGam3835d ago (Edited 3835d ago )

Dude I've been on this site for years now and I've learn a lot from these fanboys on the site. Its not that I'm afraid to voice my opinion its that I know when to speak and when not to speak. Sometimes saying something at the wrong time can come off as Fanboyish when its not my intent. Going into a Xbox related article showing the new ad and just saying they are copying Sony would have came off as fanboyish and I didn't feel like going through that ish at the time.

Respectfully!

Angels37853835d ago (Edited 3835d ago )

Its a marketing tactic (and a very good one) Not to come off as biased but the tactic is generally used for similar association. Which is not surprising considering Microsofts marketing team has generally been doing tis when advertising their Surface tablet in a similar fashion to the old Apple commercials (Which quite honestly is ingenious because Apple already had brilliant marketing for sub par technology).

They make you feel like you are part of something grand. This is very similar in many respects to sony's type of "Gamer centric in reality" advertising, but they also seem to want to mix that with the feeling of "Apple exclusivity" (it really is quite brilliant advertising) by "inviting you" like its only for certain people.

One thing is clear though...Microsoft clearly have the bigger budget because It seems they took sonys ad and amped it up xD

-Alpha3835d ago

@Muffins

There's nothing wrong with that. They did a good job showing off footage from games, while explaining and showing everything else that they are trying to be. The gamers see Ryse, Forza, and Titanfall, the person who likes entertainment sees movies.

hakeem09963835d ago (Edited 3835d ago )

So the company that advertises the hell out of everything they have is stealing Ideas from the company who barely advertises anything.The advertisement had nothing to do with Sony ,i think it's more reminiscent of the WII commercial "we would like to play"
MS always has better advertisement than Sony's and this was one of them.

deafdani3835d ago

Really? On this site, you only need to say something positive about Microsoft to get disagreed to hell. However, if you say something positive about Sony, you usually will get tons of agrees.

I agree with you in that nobody should be afraid to express their opinion freely (as long as it's put forward in a civilized manner), but come on, you know pretty well that this site is filled for the most part by awful fanboys and haters. No wonder some people would thread carefully here. The bubble system sucks.

stuna13835d ago

@foxtrot

Well said, as far as people not commenting because they're are under duress of being called or labeled a fanboy.

Some people comment because they see something that others are unable to see or just refuse to see.

OT: Microsoft is seeing the benefit of Sonys stance on things! Maybe?

L-DOT-_REAPER_3835d ago

its just here its all the sites but i like this site the most everybody is mature and relaxed mostly

-Foxtrot3835d ago

@stuna1

"Some people comment because they see something that others are unable to see or just refuse to see."

Exactly, either that or they refuse to see it. Doesn't mean your automatically wrong for having that kind of opinion unless it was something like "I thought Aliens CM was an good game" then it's going to be like "REALLY? COME ON" lol

@deafdani

"Really? On this site, you only need to say something positive about Microsoft to get disagreed to hell. However, if you say something positive about Sony, you usually will get tons of agrees."

It's just whatever is happening at the minute. Back in 2006/2007 the roles were reversed and if you said anything about Sony you were disagreed to death.

The reason why it's like this now is because Sony have turned it around while Microsoft has turned into a bunch of arseholes who don't care about us (a totally different story altogether).

Fact is the reason why this site SEEMS like a pro Sony site is because the people who ARE NOT Sony fanboys can see that Sony are doing something right, more then Microsoft and I don't know about you but you have to praise someone when they do things right. If we never complained back in 2006 when the PS3 first came out then Sony wouldn't of worked on improving the PS3 and their next gen console but the company it's self aswell.

To be honest I don't even know why we have a disagree button on this site, if you agree with someone you should click the agree button if you don't then you don't. The worst part is when people disagree with you and don't comment on why they disagree, like below I've disagreed with ape007 but I wrote a comment on why.

Although saying that some people on here when replying to a comment they see differently, you know when you see something other people don't tend to give off a personal attack vibe and end up being a dick about it.

Ripsta7th3835d ago

On this site is the other way around, they are scared of talking good about the X1 in fears of being bubbled down by the Sony clan

Hellsvacancy3835d ago

I'm not afraid, I say pretty much what I think, minus the profanity

4Sh0w3835d ago

No if anything it reminds me of micros Halo live action trailers minus the humor and more so they look like the old COD trailers with Kobe and actors all playing charachters in a real game setting.

Sono4213835d ago

Isn't imitation the greatest form of flattery? ;)

But seriously I think this is actually a great commercial.. way better then that idiotic NFL one that probably confused consumers more than anything else.

Withdreday3835d ago

Jeez...Can't MS do ANYTHING original?

ZBlacktt3835d ago

LOL, yeah I know all about this and I'll continue to speak my mind. :D

VENOMACR12273834d ago

How are the two similar? Because there is a car racing? I dont see the similarities at all. I dont think PS4 commercial featured soccer, movies, or a giant robot. Think they are both different. Both are good although the Xbox commercial I like better.

+ Show (13) more repliesLast reply 3834d ago
BX813835d ago

I thought it was better than sony's. I give sony more props for doing way better adds than last gen.

assdan3835d ago

I mean, they're definitely similar. But it's not like live action isn't ever used. That being said, it's usually sony that employs live action for advertising. And also, let's NOT look at the launch ads for the ps360 because both were weird as hell lol.

Automatic793835d ago

Both show off games. So many would assume they are similar but the pitches are perfect for each systems strengths. Xbox One day one.

n4rc3835d ago (Edited 3835d ago )

I've yet to see a Xbox ad.. But I have to admit.. I love Sony ads

From Kevin butler to that newest gow one.. And this perfect day ad for the ps4.. Really enjoy them

Xbox had that awesome gears ad with the mad world song.. That was really popular but I honestly can't think of another Xbox commercial. Lol

OK.. Just watched the x1 ad and it was pretty good.. Touched on kinect etc..

Good start for both.. Keep em coming..

TheGrimReaper00113835d ago

While it may be alot like sony's, I really dont mind ads like this
They look cool and are 1000000 times better than the same old ad where an oddly aranged family plays in a plain house and they all start to play. No wait, one person plays and the others laugh and pretend to enjoy it.
So yeah, more ads like this

Shake_Zula3835d ago

As I was watching, I realized that the youtube video was higher resolution that all of the game's star titles. Because you know... X1... is all... about the...
...
...GAMES (next gen of course).

Turkishflavor3834d ago

Wtf Are You talking about? Ugly sony fanboy.

HALO, FORZA, COD, NBA 2K14 etc all will be 1080p at Launch.

so STFU, stupid fanboy

Shake_Zula3834d ago

Turk, I don't think you have all your facts straight. Maybe you need to do some research. I find it quite funny how little Ryse makes it into these retaliations anymore. I will likely be the best looking game at launch. Oh, and while we are talking about launches, when does HALO come out. BTW, I love playing Halo.

+ Show (5) more repliesLast reply 3834d ago
ape0073835d ago (Edited 3835d ago )

waaaaaaay better than sony's ad imo

-Foxtrot3835d ago

Not really, least Sony didn't need Steven racist Gerard and Zachary Quinto in their trailers.

Seemed like they were trying a bit too hard

ape0073835d ago (Edited 3835d ago )

X1's ad felt intense, in your face, had Steven Gerrard, Robot was cool, ryse spot was awesome

sony's ad was very awkward imo, two guys fighting throwing each other and singing??? cheesy as hell

Wizziokid3835d ago

I think they do that so people spot them and go "omg they support the xbox I want it more now".

It's tactics at the end of the day. I prefer them not to do that though.

-Foxtrot3835d ago

"sony's ad was very awkward imo, two guys fighting throwing each other and singing??? cheesy as hell"

It represents a bro-mance between two friends who love to game with each other. The trailer shows you what you probably have with your friend or friends and it tried to recapture that to show you that gaming will always be there. The singing kind of reminded me of a JD and Turk bro-mance from Scrubs

http://www.youtube.com/watc...

3835d ago
mxrider21993835d ago

@anialator i thinks that was the point that even though they are not perfect hence the bad singing and the flipping of the car, it is still a perfect day for them to play those kick ass games together

Hellsvacancy3835d ago (Edited 3835d ago )

"had Steven Gerrard" lol, like that matters to anyone other than a Liverpool supporter, do you think a Man United or an Arsenal fan would want to see that? I BIG chunk of the budget for that advert would of gone to Stevie Gerrad and Zachary Quinto

I agree with the silly singing on Sonys advert, I didn't like it, but the two adverts are VERY similar

WeAreLegion3835d ago

Their singing in the ad was better than Lou Reed, the original artist. That man can write a song, but he cannot sing to save his life. And I was JUST about to mention JD and Turk!

+ Show (4) more repliesLast reply 3835d ago
Kayant3835d ago

The one in the article (Not the greatness awaits) I agree some what but not this ---> http://www.youtube.com/watc...

I would say they're pretty even & great.

majiebeast3835d ago (Edited 3835d ago )

It could use a lot less come on terrible music choice for the ad. Also nobody outside the UK cares about Steven Gerard and i dont think anyone ever cared for Zachary Quinto. They couldnt get Messi like Samsung now that ad is amazing not because of Messi.

moegooner883835d ago (Edited 3835d ago )

Am I the only one who thinks Quinto is actually a good actor :/, very weird choice for such ad thu.

Wizziokid3835d ago

Well it's not a bad thing to make them like Sony's, they are amazing after all.

Especially the one which goes through the generations of playstation. masterpiece

Thatguy-3103835d ago (Edited 3835d ago )

The thing I like about Sony's strategy is that ever since the reveal they been promoting the ps4 by bringing back the good memories of the ps1&2. They dominated that era and a lot of us grew up with them. In my opinion, Sony has been using that as an advantage and the recent playstation memories ad kicked it out of the park. The crazy part is that it wasn't because of the games/services but because of the meaning behind it. Sony's marketing team have been amazing so far and better than the early ps3 ads.

Turkishflavor3834d ago

Where Are The games then?

PS4 has NO GAMES :(

NO DEAD RISING, NO FORZA, NO RYSE, NO NOTHING :(

Thatguy-3103835d ago (Edited 3835d ago )

Ahhh water balloon fights!! Damn how fun was it being a kid back then. On topic, I agree on how Microsoft is taking Sony's approach in marketing the Xbox one as a game console first. I'm not getting one any time soon but the trailer was good to watch and the titanfall piece was pretty cool.

JoGam3835d ago

Agreed. If they copied Sony's or not Both ad's look great and did the job they intended to do. Both PS4 and Xbone should be excited.

ThatCanadianGuy5143835d ago

Xbox has adverts? Haven't seen a single one.

3835d ago
Show all comments (102)
90°
8.0

TopSpin 2K25 Review - Serving Up a Nice Reboot | MP1st

TopSpin 2K25 Review - After a very long hiatus, TopSpin is back! Can Hangar 13 bring the venerable tennis series back to relevance?

60°

Build your empire with Farm Tycoon on Xbox

Say what you like, but virtual farming is big business. And that means the release of Farm Tycoon onto the Xbox ecosystem should appeal.

Read Full Story >>
thexboxhub.com
110°

Days Gone, 5 Years Later

Almost unbelievably, Days Gone has just turned 5 years old after launching on April 26th, 2019. What's changed in that time?

Read Full Story >>
culturedvultures.com
mkis0072h ago

Such a good game to me. Crazy how different peoples opinions can get.

Crows901h ago(Edited 1h ago)

For me it wasn't that surprising. There was some bad press before. There's also the matter and element of a person's disposition when trying out a certain game. Sometimes you're just not really into the type of game that you're playing so you put it down because you don't like it. Not necessarily because it's a bad game but because you're just not up for something like this. Reviewers have a tough because no matter what they feel like playing they've got to play what's releasing.

I have many times gone back to games that I put down only to thoroughly enjoy them the second time around because either there wasn't another exciting game coming out around the same time or I just had no other games to play and haven't played that type of game in a while. I'm not the type of person that can just play a souls game through all this iterations one after the other without getting burnt out on the formula.

In my opinion this game was great from the start. Some bugs here and there but nothing worse than the most AAA releases during the same time after and before. All I did was wait one week and I had a phenomenal time with the game. No other zombie survival game comes close to how I thoroughly enjoyed this one

-Foxtrot22m ago(Edited 20m ago)

Yeah I thought it was pretty decent, it had its flaws but for their first big console single player open world game it's a solid 8/10.

I have never seen an AAA "zombie" game feature as many enemies as the horde sections did, you really had to think about your surroundings and plan carefully.

I feel journalists had an issue with this game from the moment it was announced, they really didn't like the Biker characters and the overall Biker gang theme. If they were anything else I feel it would have had a better chance or at least they'd overlook some of the flaws like they do for certain other open world games. They don't mind waiting weeks or months for a patch knowing its coming but a game that has it Day 1 it's suddenly a big no no? Yeah this was one of those moments that showed you how they cherry pick who to suddenly decide to go harsh on when they want to.

mkis00715m ago

Ill never forget the reviewer who tried to claim the "ride me like you ride your bike" line was anything but a joke...they (sarah and deacon) explicitly call it a joke and the reviewer still misinformed the reader about it as if it was a literal thing.

Leeroyw1h ago

Second act of that game far surpassed the first. Which is why people felt it didn't live up to the hype of the trailers. Personally I loved it. But it was a slog to get your bike and weapons up to skill.

Inverno1h ago

Was gonna post a brick wall of text but I'll keep it short. Pardon my French but f**k the media for the hate they gave this game. If you have a PC to play it on you can get it as low as 10 bucks, and if you have a PS then it's a no brainer. Totally worth a play.

phatak1h ago(Edited 1h ago)

I don't even comment here often but had to for this game, I still stand by my opinion that this was one of the top 10 games of the ps4 generation, I preferred days gone over god of war, horizon and last of us 2, the launch version was definitely piss poor and that messed up the reviews for this game, honestly some games deserve a re-review or post patch review as the metacritic score stays forever but the reality is its not even the same game anymore, the ps5 patch is amazing and the pc version which I play on nowadays is one of the best looking games ever, complete shame that we wont get a sequel, god of war got one, horizon got one, last of us got one, spider man got one,ghosts of tshushima about to get one but this game wont get one, sucks to be honest.

Ps3/360 era had some hidden underated games for me it was shadows of the damned, alice madness returns that deserved more sales and a sequel/ higher scores, and similarly for the ps4 era it was days gone, and dying light 1 that deserved much more love, dying light atleast got a sequel, everyone needs to play this game once and judge for themselves, for me its officially the most underrated game of the ps4 era, go play it if you haven't.

andy8535m ago

Awesome game. Just bought it for my laptop last week

Show all comments (10)