150°

Square Enix To Focus On Smartphone Games As Part Of Future Strategy

In order to combat their losses, Square have three major strategies in mind. One of them is to focus on smartphone games.

Read Full Story >>
siliconera.com
Snookies124017d ago (Edited 4017d ago )

*walks away* Okay, I'm just about finished with SE now. Have fun with that. I won't be touching your stuff in that case.

AsimLeonheart4017d ago

I will join you too. SE is just so stupid! They never learn the correct lesson and always wander off in some other wrong direction after suffering because of their poor decisions. Why cant they get it through their head what fans actually want!? We want the old Squaresoft; its creativity and its quality games!

majiebeast4017d ago (Edited 4017d ago )

Snookies dont you want more of this?

http://i.minus.com/iv63bZq8...

Pyrrhus4017d ago

Well given that their strategy is:
1. Overhaul large-scale, long-term development
2. Target smart devices as a game platform.
3. Construct a product portfolio tailored to consumer tastes in respective served regions.

They hit the mark generally, but if they do just primarily focus on the smartphone or the tablet market, then I am done with them.

While the news is pretty shitty, it is interesting to see that they finally see long term development cycles and not catering to a consumers taste as viable and important issues. I truly hope their Luminous engine will legitimately cut down Dev times.

zerocrossing4017d ago

Surely this is BS, Squenix have made some offensively stupid decisions since their merger but this would be company suicide, there is simply too much competition in the smartphone sector, so much so that even if they created the spiritual successor to "FF7" it would probably fall due to the sheer amount of other games pushing it out of the lime light and into obscurity.

The only other possibility I can see is for them to pump out cheap shovelware and that is the case then I want nothing to do with them.

DragonKnight4017d ago

I read a similar article that says that SE sees the console market as "oligopolistic." I've never heard that word before so I looked it up and the dictionary defines it as this...

"a market situation in which control over the supply of a commodity is held by a small number of producers each of whom is able to influence prices and thus directly affect the position of competitors."

Forgive me but, does that sound wrong to anyone else? They say the market is too competitive, but at the same time are saying that there aren't a lot of producers? Sounds like B.S. to me but I could be misinterpreting. Anyway, let's move on to their points.

"publisher reporting that most of its games had underperformed relative to expectations and that the company had lost a significant amount of money due to restructuring and re-evaluating its products."

Here's the thing SE, you base your expectations off of review scores and metacritic. I don't think you've paid any attention but, gamers these days have a huge disconnect with reviewers and metacritic. Too often reviewers have proven themselves untrustworthy and potentially bought, and metacritic is probably the worst place to base anything on as their system isn't really objective. So, your expectations are your own fault. Your restructuring comes from the fact that people lack faith in your games. Why is this? Simply because, like the rest of the Japanese publishers, you're telling the user base what it likes and not listening to them telling you what they don't like.

This is very much proven with the entire FFXIII series and the fact you needed to relaunch FFXIV because you refused to listen to beta testers. You have this mentality that you can do no wrong, that you know better and that's an attitude prevalent with other Japanese publishers like Capcom. Some humility will go a long way.

"1. Overhaul large-scale, long-term development."

Good. We don't need another Versus XIII situation. But you need to overhaul your employee allocation as well. Stop pulling people from other projects because you want them to work on something else first. When you announce games, finish making those first before announcing other games that you intend to re-allocate your developers to.

"2. Target smart devices as a game platform."

Bad idea. Just because you've gotten away with gouging the hell out of the poor suckers that bought that microtransaction mess you call a game, doesn't mean that smart devices are going to be your friend. The mobile market is where everyone is trying to make easy money, and if you think that it's going to be a walk in the park for you when faced with hundreds of clone games and pricing competition, you have another thing coming. Don't come crawling back when you fail at this.

"3. Construct a product portfolio tailored to consumer tastes in respective served regions."

This has been Japan's problem since the beginning of this gen. Stop trying to cater your games to different audiences. Just do what you used to do best and the fans will come. We don't need a half-Western half-Japanese Mass Effect. We want Dragon Quest and Final Fantasy in their fullest glory. Fans were drawn to you for what you did best, not because you're trying to appeal to different cultures. You don't see the Western world trying to cater to you, so don't try to cater to the Western world. Do what you know, and do it best. Success will follow when the core fans realize that FF and DQ and KH are back in full force.

I guarantee that this plan is a bad one and SE will continue their fall from grace if they follow it.

+ Show (2) more repliesLast reply 4017d ago
majiebeast4017d ago (Edited 4017d ago )

Just sell your franchises now square enix, when they are still worth a damn. If i look at those graphs its like they didnt learn anything from this generation. Mobile games market is clones,ripoffs,2% good games and redemakes.

Regional games: How about you just make stuff people want, like i dont know Versus,port and localize type 0,localize DQ7 remix,release KH birth by sleep and FF7 crisis core on PSN(FF7,9 have never left the ps1 classics chart on psn) i doubt you wouldnt make a profit from that. New IP's that arent westernized junk that noone buys.

The way square enix is going right now i doubt they will survive next generation, they need to learn how to keep a budget not lower a game budget and use those funds for marketing.

DOMination-4017d ago

I can't find it now, but I'm sure quite recently I even saw an article saying SE were flogging or downsizing their mobile department because it wasn't profitable at all.

I hope this isn't a case of Wada actually finally making a good decision and then a new guy comes in and overturns it for the worse.

Pyrrhus4017d ago

Remember that the article does not state explicitly that they would focus on the smartphone market.

Show all comments (43)
250°

Square Is Shifting Strategy To Aggressively Pursue Multiplat Releases,Focus On Quality Over Quantity

Square Enix is shifting its strategy to aggressively pursue multiplatform releases and focus on quality over quantity.

Read Full Story >>
twistedvoxel.com
CantThinkOfAUsername6h ago

Yup, it's official. FFXVI and FFVII Rebirth didn't sell as much as they expected.

gold_drake4h ago

read the report, where exactly does it say what u just said ? lol

Barlos3h ago

It's your interpretation. That doesn't make it 'official'.

CrashMania5h ago(Edited 5h ago)

Hopefully the next Nintendo system isn't a potato and it can contribute to FF sales in future as well, in addition to PC releases. If this ensures the long term health for SE and franchises than like FF and KH then I'm all for it.

NotoriousWhiz4h ago

Adding Nintendo and PC customers is the best way to increase sales and long term success. Not going to get that from Xbox.

shinoff21832m ago

Hopefully square brings all the lose switch exclusives over to.

Hofstaderman4h ago

Will there be a XBOX for Square to release games on? Or a MS Games service?

thesoftware7302h ago

Hof,

You must not have heard they are launching new hardware and have already committed to a Next-Gen Xbox.

But, for some reason, I think you already knew that and wanted to spin a silly narrative; besides, why wouldn't they release games on the SX/SS? You do know these consoles will still be here, right?

Hofstaderman1h ago(Edited 1h ago)

Optics. They have a STATED plan to do so. Thats not commitment. The shareholders and board are calling the shots now. Lets see if they have the appetite for hardware because they are owed 80 Billion Dollars already. Investment in hardware, R and D and marketing is how much again? That cost with the history of their hardware performance....at most maybe a handheld. What I am certain of XBOX is finished, the writing has been on the wall before the studio closures. Its MS Games and they are not hardware. They are software because MS is a software company. Expect them to be folded in the Surface team.

Aloymetal50m ago

No to both, not worth the effort, money and time on an already dying brand.

thesoftware73038m ago

"They have a STATED plan to do so. That's not commitment."

Huh? What are you talking about? They announced they would be unveiling new Hardware this holiday season; how else are they supposed to commit to it?

" Lets see if they have the appetite for hardware because they are owed 80 Billion Dollars already"

What a silly statement, you think this deal was approved so they could make 80 billion in less than a year? This is a long-term commitment, a future-proofing of profit.

"What I am certain of XBOX is finished,"

No, you are not certain of this lol; as you stated, if they make even a Handheld in the form of a Steam-Deck that can dock to a TV/monitor, wouldn't that be just changing the form factor but still XBOX?

Closing these studios has really got you guys delusional; that is what happens in companies, in a changing market: you acquire, and you trim; like it or not, that is the way things are done. Lets look.

Where is the new Psygnosis with a new wipeout?
What happened to Japan Studio? Pixl Opus? London Studio?
Where is Zipper Interactive?

I can list more, but you see, closing devs doesn't mean your company is finished, especially when you have like 30+ dev teams.

Relientk774h ago

Please tell me the Dragon Quest III HD-2D Remake is still coming. I feel like I've been waiting forever for that game.

Charal4h ago(Edited 4h ago)

Another sign that dedicated consoles market is in trouble, while PC seems more and more attractive to big publishers.

Having a good gaming PC and a PS5 myself, given current trend form both Sony and MS I am less and less playing on PS5, waiting for exclusives to release on PC, so I understand the logic behind the new strategy.

anast3h ago

Post those numbers. Then your comment might make sense.

thesoftware7302h ago(Edited 2h ago)

Ants,

I get that we don't know exactly without numbers, but come on, man, we can clearly see what's happening.

The console market has not grown much, the highest-selling console in history is still the PS2. You can play the " prove it" game all you want, but Sony's more aggressive PC push, SE completely rebooting their company/business, after being mainly exclusive to one console and showing a sizeable profit loss is telling.

PC is a high seller, and your doubtful PS5 dominant stance does not change the clear writing on the wall, straight from Sony's mouth, that they need to be, and will be more aggressive in the very lucrative PC market.

So, in other words, PC market is indeed looking more and more attractive to Pubs.

anast1h ago

@730

Numbers?

I'm willing to bet the farm that ¨PC gamers are not the dominate number compared to console, but I don't know because I don't have numbers. However, the price point of entry can allow us to infer what I had just stated.

Show all comments (28)
370°

Square Enix Declares $140m Loss Amid Game Pipeline Shakeup

Final Fantasy VII Rebirth publisher Square Enix has declared a $140m loss based on a shakeup of its internal development pipeline.

Read Full Story >>
techraptor.net
Furesis13d ago

What are they doing over there? Sounds like they canceled something big. I read a rumor a while back about ff9 remake . Here "Final Fantasy IX has gone through a very challenging development, the game is still in progress but may undergo changes drastic enough that we won't hear about it for a couple of years."
This could be one of the reasons if the rumor is true. That was Silknight i don't know how credible he is but it's something and it would make sense.

-Foxtrot12d ago

I hope IX is still on the cards

Just a straight up remake which they expand a little bit nothing over ambitious

If IX dosent happen then VI and VIII will never be thought of.

Kakashi Hatake12d ago

6 and 8 were way more p popular games despite today's cult following of 9.

blackbeld12d ago

I want my FF8 remake! Can't believe they cancelled it.

TiredGamer12d ago

What are they doing? Sales are falling and the costs are out of control. Big releases need to be absolute sales home runs now, and Final Fantasy sales have stagnated.

Now we know why Square didn’t fall over themselves to remake the original FF7 all these years ago. It certainly wasn’t a license to print money, at least not with what the expectations were. Each of these full on remakes drains an enormous amount of company resources for a razor thin profit margin.

TwoPicklesGood12d ago

Breaking the game up into multiple parts was a mistake IMO.

blackblades12d ago

The loses came from cancelling games nothing else.

Tapani12d ago

They lost the magic in the remakes. And the story is incomplete. The original FF7 is still way better. The Remake / Rebirth are just fan service. Like an Anime/Manga with "optional" filler content. FF7 had pretty much zero filler, it was paced extremely well, and still today flows much better than the grindy story and spongey enemy battles in the remakes.

babadivad12d ago

If they released it at once on all platforms, they would have made all of their money back. Could have been on to an FF8 or 9 remake. Ready to cash in again on nostalgia like Capcom. This is their fault for trying to milk the title.

Once I head they were breaking it up into parts, I lost all interest.

+ Show (1) more replyLast reply 12d ago
neutralgamer199212d ago

I hope people understand usually when a loss is declared it means a game which had been in development got cancelled. For example Sony Santa Monica before GOW-PS4 had cancelled a project which Sony had spent 7 figures on

As far as square is concerned they release a bad game once a year. Forspoken anyone?

For those making comments on remake not selling well, I hope y’all realize that Sony is the only reason this remake is happening. If Sony didn’t fund it the remake wouldn’t be happening. Just like Konami didn’t want to remake SH2 because development costs of 100 plus million

shadowT13d ago

Do not miss Final Fantasy 16. Great game!

raWfodog12d ago

I'm waiting for them to release the complete edition bundle, but it's definitely on my list.

PhillyDonJawn12d ago

Wth is going on with the gaming industry?

mandf12d ago

Corporate investors taking everything

TiredGamer12d ago

Not rocket science. Compare sales numbers, development cycles, and budgets to the previous gens. We are all collectively burning up the industry from the inside out. Expectations are ludicrously high now for every release and sales are dropping for even the most prestigious of series.

We used to be satisfied paying $50-60 for a game that took 1/100th the budget and staff to make. Now gamers feel cheated if they have to pay the same for a game that took 100x the budget. We may be reaching the end of the line for this model of gaming.

wiz719112d ago

@tiredgamer I think your point is one that ppl don’t understand and you hit it on the nose .. some gamers don’t want to take accountability but it’s some of the gamers fault the industry is where it’s at .. we as gamers set the standards for the industry not the shareholders , ppl forget that the shareholders and the industry want and need OUR Money. Both the Xbox and PlayStation are seeing a drop in hardware , the industry is very stagnant right now.

Tacoboto12d ago

Speaking to Square:

Turns out their mismanagement wasn't related to the western studios they dumped to Embracer, but their own fault.

With regards to Xbox - a good way to kill your brand is to pull support on high quality titles and only dump B and C-tier titles to it

With regards to PC - Epic Games Story exclusivity for any duration and piss-poor optimization will hurt you.

With regards to FF Pixel Remasters - y'all messed up by barely releasing them on physical, like wtf that was free money!

And lastly, you don't help a franchise by releasing a mainline title that undermines every title that came before it. FFXVI was a DMC-like with bottom-of-the-barrel side quests and I can't imagine that helping Rebirth at all considering its marketing is directly tied to how big that game is.

Tacoboto12d ago

Sony is getting their best titles and with the most polish, so what about it? Nintendo gets their top properties too, for titles that can run on Switch hardware.

It's the other fanbases that get the second- and third-class treatment from Square. If that's due to agreements with Sony, that's not a Sony issue but a Square one for accepting those terms. Sony is doing its best to look out for Sony.

wesnytsfs12d ago

sales and stupid practices like exclusives.

TiredGamer12d ago

The industry implosion is continuing. Sky high budgets, prolonged development windows, stagnant sales numbers, and falling currency values (inflation) are wreaking havoc on the legacy industry. AAA games will slowly become the rarity.

CS712d ago

Sad. Rebirth was one of my favorite games in a long time. Should have sold more.

CrimsonWing6912d ago

Oh I’m with you. What’s worse is they can say, “Well we tried to make this amazing game and spend all this money on, but not enough people showed an interest. So no more of these since we can’t take a hit like that.”

The industry is going to take a dramatic shift. Mark my words on this.

rpvenom12d ago (Edited 12d ago )

I think there is quite a large portion of individuals like myself who held out on buying it on PS5 because I can get it on PC eventually. To be able to mod the game and also have custom graphical settings to my liking

gold_drake12d ago

same

but im not sure if it matters at all. im sure they made sony pay a hefty sum for the 3parter to come on ps5 exclusively. so watever they made in sales, might have come bk in profits for square, but i dont know
and we dont know what "underperformed" even means for square.

Show all comments (43)
130°

Square & Bandai Namco Being Honest About Quality Is A Step In The Right Direction

Saad from eXputer: "After suffering from massive financial hits, Square Enix & Bandai Namco appear to be turning over a new leaf but I'm still unconvinced."

Nerdmaster13d ago (Edited 13d ago )

I was talking about games with some Japanese guys here in Japan, and it seems like around here Bandai Namco has a fame of making low-quality games, with the occasional gem.

About Square Enix, I believe they lack the capacity to improve. They should learn with Capcom (although even Capcom still makes some bad mistakes), but I don't think they ever will. They keep chasing whatever is new at the time (blockchain, AI...) to say "we innovate", without considering the public perception and if these things actually improve the games or not. Them releasing too many small games with no advertising also shows a lack of trust in its own products. Even with their biggest games, like turning FF into an action game with XVI and the very divisive plot changes regarding whispers and timelines in VII Remake, shows them trying to attract a new generation of gamers without understanding what made the series so big in the first place.

shinoff218313d ago

I want a true ff7 remake. With thatcsaid I'm way happier with 7 remake then I was with ff16. I'd still prefer turn based but square keep chasing these Lil kids

Snookies1213d ago

Man, it is perfectly fine to prefer turn based. Turn based is amazing. But there's zero reason to call anyone who likes action games "lil kids". Liking one gameplay system over another does not make you more mature in any way.

VersusDMC13d ago

People love the new FF's overall...the problem is the abundance of 7's they release that lose money or make very little like diofield, star ocean divine force, Valkyrie asylum, harvestella, foam stars, etc. Advertising wouldn't have saved those games. Apparently Forespoken had a big Advertising budget but we saw how that went.

shinoff218313d ago (Edited 13d ago )

Star ocean divine force actually sold well from what I've read not ff type numbers but well enough. Was a dope game to.

FinalFantasyFanatic13d ago

Bandai Namco is going to Bandai Namco, I do believe that Square Enix can't change without changing the entire management, they've had these issues for more than a decade and haven't learnt, I have very little faith they can course correct. I'll still buy their better remasters/remakes like Star Ocean 2 though (not FF7R).

Asterphoenix13d ago

Namco is just milking the same Sword Art Online with lack of budget as well as anime IPs that don't go to decent developers like Jujutsu Kaisen and My Hero Academia. Namco deserves their losses and no future Dot Hack or Xenosaga remaster :(.

Square allocated lot of their budget on Forspoken was a mistake. Square always had management issues. Star Ocean 2 was a great remake and I found their recent entries of FF(16 and Rebirth) better than 13 and 15.
I think they were better than 360/PS3 generation where Square went really downhill.

CrimsonWing6913d ago

I don’t know why NOW they decide on this, but I guess later is better than never.