180°

Square Enix restructuring as Tomb Raider and Hitman sales fall short

Developer and publisher Square Enix has changed its positive predictions for the current financial year from a healthy profit to a crippling loss, and announced plans to bring in expensive reforms and restructuring. Sleeping Dogs, Hitman Absolution, and Tomb Raider all failed to meet high sales expectations.

Read Full Story >>
shacknews.com
oof464065d ago

It's amazing how Sleeping Dogs, Hitman Absolution and Tomb Raider are expected to sell 1.75 million, 3.6 million and 3.4 million copies respectively by the end of March and they are considered failures.

zeal0us4065d ago

SE set their sales expectations way too high. They should be satisfied with the sales figures. This almost remind me of Capcom not being satisfied with RE6 sales even though it sold millions. Not only Capcom but EA was unsatisfied with Deadspace 3 sells even though DS3 sold millions as well.

Companies these days really need to lower their expectations some and learn to be satisfied with what they got.

first1NFANTRY4064d ago

I agree, last gen during the ps2 era when a game sold 1 mill it was considered a major success. All of a sudden companies expect to do cod numbers? sorry not gonna happen.

Especially in these times where gamers vote with their wallets. A great game will sell. If it doesn't then devs need to start asking themselves what they did wrong and how to better their next project.

Oh and Microtransactions and a price increase in games will only make things worse for them.

amaguli4064d ago

It's not just high expectations, but also really high budgets. The average triple a game today costs $20-$25 million to make, whereas last gen it was around $1-$4 million.

abzdine4064d ago

these sales numbers or expectations dont come by luck because someone decided to be that amount and not another, there are quite complete tools to prevent and expect things like this based on the market shape, the product, development expenses, the nature of the product... There is an averagee xpectation which is the ones they are giving and they also have a minimum expectation they HAVE to reach to stay alive and they apparently didnt reach it.

It means, as i wrote below, that their whole politic of focusing and relying on western titles is rotten and they have to revive their BIG names that used to sell like hot cakes 10 years ago

MikeMyers4064d ago (Edited 4064d ago )

It just shows how expensive making these games are now including marketing. I imagine when Tomb Raider first came out the team behind it were much smaller and advertising cost much less.

It's no wonder why they create DLC and other online incentives to try and get more money out of you.

AKS4064d ago (Edited 4064d ago )

That figure was also qualified by the phrase "Excluding digital sales...," which is how I bought all 3 of those games.

Squeenix has the highest salaries of any publisher of video games.

http://www.gamespot.com/new...

I'd like to see what proportion of those hefty salaries is going to the top few executives.

Agent_hitman4064d ago

I believe it has to do with the production cost.. It didn't meet the sales expectation.

Outside_ofthe_Box4064d ago

***"It's amazing how Sleeping Dogs, Hitman Absolution and Tomb Raider are expected to sell 1.75 million, 3.6 million and 3.4 million copies respectively by the end of March and they are considered failures."***

Wow that is amazing, especially TR. TR came out not to long ago and is expected to sell 3.4 million by the end of March and yet it's still under expectations? How much did they expect it to sell? 4 or 5 million in mere weeks?

SE needs reconstructing alright... reconstructing their ridiculously high expectations that is... I'm not even going get into JRPG side of things lol.

+ Show (2) more repliesLast reply 4064d ago
AusRogo4064d ago

Both are great games and sold decent! Not every game needs cod numbers. ..

creepjack4064d ago

The bottom line is, if those sales numbers aren't high enough to sustain business, then they do need a major restructure. Most companies would LOVE to have numbers like those. There has got to be a whole lot of mismanagement going on.

abzdine4064d ago (Edited 4064d ago )

Square relying on western games to save their asses, this is the thing i would never imagine 10 years back.

Now that bastard wada is out, they MUST use phoenix feathers to revive their top J-series.

Give us a Secret of Mana on Vita, release FF Vs13, sign an agreement with Level-5 for a new home console Dragon Quest, make a next gen Parasite Eve in the same spirit as the first two, stop pulling their pants down everytime MS signs a paycheck to get exclusivity, we can all now see this practice didnt bring them any good, especially when you realize how poor their big franchises became.

They came to the point where a FF just by name doesnt sell anymore because people dont buy a FF blindly like they did some years ago. We need real proofs of change, and we, oldschool fans, will follow and be happy to help

Blank4064d ago

Damn nice comment but its a shame square enix dont listen to people like you when they really should you got an intelligent bubble from me

StrongMan4064d ago

Tomb Raider and Hitman co-op coming up!

99% of multi plat games don't sell and the 1% that do sell don't sell enough to make any money. This is a problem.

Show all comments (23)
370°

Square Enix Declares $140m Loss Amid Game Pipeline Shakeup

Final Fantasy VII Rebirth publisher Square Enix has declared a $140m loss based on a shakeup of its internal development pipeline.

Read Full Story >>
techraptor.net
Furesis12d ago

What are they doing over there? Sounds like they canceled something big. I read a rumor a while back about ff9 remake . Here "Final Fantasy IX has gone through a very challenging development, the game is still in progress but may undergo changes drastic enough that we won't hear about it for a couple of years."
This could be one of the reasons if the rumor is true. That was Silknight i don't know how credible he is but it's something and it would make sense.

-Foxtrot12d ago

I hope IX is still on the cards

Just a straight up remake which they expand a little bit nothing over ambitious

If IX dosent happen then VI and VIII will never be thought of.

Kakashi Hatake11d ago

6 and 8 were way more p popular games despite today's cult following of 9.

blackbeld11d ago

I want my FF8 remake! Can't believe they cancelled it.

TiredGamer12d ago

What are they doing? Sales are falling and the costs are out of control. Big releases need to be absolute sales home runs now, and Final Fantasy sales have stagnated.

Now we know why Square didn’t fall over themselves to remake the original FF7 all these years ago. It certainly wasn’t a license to print money, at least not with what the expectations were. Each of these full on remakes drains an enormous amount of company resources for a razor thin profit margin.

TwoPicklesGood12d ago

Breaking the game up into multiple parts was a mistake IMO.

blackblades12d ago

The loses came from cancelling games nothing else.

Tapani11d ago

They lost the magic in the remakes. And the story is incomplete. The original FF7 is still way better. The Remake / Rebirth are just fan service. Like an Anime/Manga with "optional" filler content. FF7 had pretty much zero filler, it was paced extremely well, and still today flows much better than the grindy story and spongey enemy battles in the remakes.

babadivad11d ago

If they released it at once on all platforms, they would have made all of their money back. Could have been on to an FF8 or 9 remake. Ready to cash in again on nostalgia like Capcom. This is their fault for trying to milk the title.

Once I head they were breaking it up into parts, I lost all interest.

+ Show (1) more replyLast reply 11d ago
neutralgamer199211d ago

I hope people understand usually when a loss is declared it means a game which had been in development got cancelled. For example Sony Santa Monica before GOW-PS4 had cancelled a project which Sony had spent 7 figures on

As far as square is concerned they release a bad game once a year. Forspoken anyone?

For those making comments on remake not selling well, I hope y’all realize that Sony is the only reason this remake is happening. If Sony didn’t fund it the remake wouldn’t be happening. Just like Konami didn’t want to remake SH2 because development costs of 100 plus million

shadowT12d ago

Do not miss Final Fantasy 16. Great game!

raWfodog12d ago

I'm waiting for them to release the complete edition bundle, but it's definitely on my list.

PhillyDonJawn12d ago

Wth is going on with the gaming industry?

mandf12d ago

Corporate investors taking everything

TiredGamer12d ago

Not rocket science. Compare sales numbers, development cycles, and budgets to the previous gens. We are all collectively burning up the industry from the inside out. Expectations are ludicrously high now for every release and sales are dropping for even the most prestigious of series.

We used to be satisfied paying $50-60 for a game that took 1/100th the budget and staff to make. Now gamers feel cheated if they have to pay the same for a game that took 100x the budget. We may be reaching the end of the line for this model of gaming.

wiz719112d ago

@tiredgamer I think your point is one that ppl don’t understand and you hit it on the nose .. some gamers don’t want to take accountability but it’s some of the gamers fault the industry is where it’s at .. we as gamers set the standards for the industry not the shareholders , ppl forget that the shareholders and the industry want and need OUR Money. Both the Xbox and PlayStation are seeing a drop in hardware , the industry is very stagnant right now.

Tacoboto12d ago

Speaking to Square:

Turns out their mismanagement wasn't related to the western studios they dumped to Embracer, but their own fault.

With regards to Xbox - a good way to kill your brand is to pull support on high quality titles and only dump B and C-tier titles to it

With regards to PC - Epic Games Story exclusivity for any duration and piss-poor optimization will hurt you.

With regards to FF Pixel Remasters - y'all messed up by barely releasing them on physical, like wtf that was free money!

And lastly, you don't help a franchise by releasing a mainline title that undermines every title that came before it. FFXVI was a DMC-like with bottom-of-the-barrel side quests and I can't imagine that helping Rebirth at all considering its marketing is directly tied to how big that game is.

Tacoboto12d ago

Sony is getting their best titles and with the most polish, so what about it? Nintendo gets their top properties too, for titles that can run on Switch hardware.

It's the other fanbases that get the second- and third-class treatment from Square. If that's due to agreements with Sony, that's not a Sony issue but a Square one for accepting those terms. Sony is doing its best to look out for Sony.

wesnytsfs11d ago

sales and stupid practices like exclusives.

TiredGamer12d ago

The industry implosion is continuing. Sky high budgets, prolonged development windows, stagnant sales numbers, and falling currency values (inflation) are wreaking havoc on the legacy industry. AAA games will slowly become the rarity.

CS712d ago

Sad. Rebirth was one of my favorite games in a long time. Should have sold more.

CrimsonWing6912d ago

Oh I’m with you. What’s worse is they can say, “Well we tried to make this amazing game and spend all this money on, but not enough people showed an interest. So no more of these since we can’t take a hit like that.”

The industry is going to take a dramatic shift. Mark my words on this.

rpvenom12d ago (Edited 12d ago )

I think there is quite a large portion of individuals like myself who held out on buying it on PS5 because I can get it on PC eventually. To be able to mod the game and also have custom graphical settings to my liking

gold_drake11d ago

same

but im not sure if it matters at all. im sure they made sony pay a hefty sum for the 3parter to come on ps5 exclusively. so watever they made in sales, might have come bk in profits for square, but i dont know
and we dont know what "underperformed" even means for square.

Show all comments (43)
130°

Square & Bandai Namco Being Honest About Quality Is A Step In The Right Direction

Saad from eXputer: "After suffering from massive financial hits, Square Enix & Bandai Namco appear to be turning over a new leaf but I'm still unconvinced."

Nerdmaster12d ago (Edited 12d ago )

I was talking about games with some Japanese guys here in Japan, and it seems like around here Bandai Namco has a fame of making low-quality games, with the occasional gem.

About Square Enix, I believe they lack the capacity to improve. They should learn with Capcom (although even Capcom still makes some bad mistakes), but I don't think they ever will. They keep chasing whatever is new at the time (blockchain, AI...) to say "we innovate", without considering the public perception and if these things actually improve the games or not. Them releasing too many small games with no advertising also shows a lack of trust in its own products. Even with their biggest games, like turning FF into an action game with XVI and the very divisive plot changes regarding whispers and timelines in VII Remake, shows them trying to attract a new generation of gamers without understanding what made the series so big in the first place.

shinoff218312d ago

I want a true ff7 remake. With thatcsaid I'm way happier with 7 remake then I was with ff16. I'd still prefer turn based but square keep chasing these Lil kids

Snookies1212d ago

Man, it is perfectly fine to prefer turn based. Turn based is amazing. But there's zero reason to call anyone who likes action games "lil kids". Liking one gameplay system over another does not make you more mature in any way.

VersusDMC12d ago

People love the new FF's overall...the problem is the abundance of 7's they release that lose money or make very little like diofield, star ocean divine force, Valkyrie asylum, harvestella, foam stars, etc. Advertising wouldn't have saved those games. Apparently Forespoken had a big Advertising budget but we saw how that went.

shinoff218312d ago (Edited 12d ago )

Star ocean divine force actually sold well from what I've read not ff type numbers but well enough. Was a dope game to.

FinalFantasyFanatic12d ago

Bandai Namco is going to Bandai Namco, I do believe that Square Enix can't change without changing the entire management, they've had these issues for more than a decade and haven't learnt, I have very little faith they can course correct. I'll still buy their better remasters/remakes like Star Ocean 2 though (not FF7R).

Asterphoenix12d ago

Namco is just milking the same Sword Art Online with lack of budget as well as anime IPs that don't go to decent developers like Jujutsu Kaisen and My Hero Academia. Namco deserves their losses and no future Dot Hack or Xenosaga remaster :(.

Square allocated lot of their budget on Forspoken was a mistake. Square always had management issues. Star Ocean 2 was a great remake and I found their recent entries of FF(16 and Rebirth) better than 13 and 15.
I think they were better than 360/PS3 generation where Square went really downhill.

CrimsonWing6912d ago

I don’t know why NOW they decide on this, but I guess later is better than never.

80°

I’m Glad Atlus & SE Changed Dates To Avoid Competing With Shadow Of The Erdtree

Saad from eXputer: "I'm glad I don't have to choose between Square Enix, Atlus, and FromSoftware due to bad release windows and Shadow of the Erdtree."

H918d ago

More intelligent than guerilla games

raWfodog17d ago (Edited 17d ago )

Atlus is releasing their game one week before Erdtree, SE is releasing theirs one week after.

HZD released four days before Zelda, HFW released one week before Elden Ring.

It seems to me like they are still releasing their games too close to Erdtree.

VincentVanBro16d ago (Edited 16d ago )

What a word vomit, rambling, turd of an article that simply states the obvious. Classic exputer.