In Case you haven't heard, Sony has obtained the marketing rights for the newest iteration of Star Wars Battlefront. The game is set to release November 17 and will likely be a huge title for the holidays. This has led some to make claims such as the following (in fact, is one of the hottest articles as of today):
"The biggest bit of news from today’s trailer may be that Sony has nailed the marketing rights to the game, which releases November 17th. This means every gamer who sees Battlefront ads leading up to The Force Awakens’s December release, when Star Wars fandom will be at fever pitch, will also see that they can buy the game on PS4."
What doesn't add up is, this game is a multi-platform game, in other words it doesn't require a Sony platform to play. How is it that marketing rights to a single multi-platform game results in these kind of statements? In fact, Their competition has marketing rights to The Division and Call of Duty which are both equally massive titles, (arguably larger) yet you see noone making inversely ignorant claims. Not to mention this belief would assume that exclusive titles have no bearing on console sales. Worse yet, Call of Duty sells almost identically (maybe a 10% increase) on both Playstation and Xbox platforms despite marketing attempts, what makes this different?
Secondly, The game has hardly reared it's head, with no glimpse of actual gameplay yet. This makes the determination that this is going to eclipse all other exclusive games and marketing deals of their competitors even more asinine. To make such bold claims, one would assume there is a basis. Sadly in this case, the basis is nothing more than a name (Star Wars) and nostalgia. (previous Battlefront games)
I can possibly see how some may think that consumers are too stupid to see the Xbox branded boxes in stores and products online for this game, but this next issue really has me baffled. There are still people/sites, that to this day, Will go out of their way to bash Titanfall for "lack of campaign." Strangely these same people/sites are the ones making these unfounded claims. Ironically, they now turn around to claim marketing rights to a multiplayer only game is the savior of the holiday season? Even worse, Titanfall was actually exclusive to Microsoft products which induced consumers to purchase Xbox consoles, Star Wars Battlefront is not. Still many sites and user claimed it was a failure. All of this is expected I suppose, hypocrisy is ripe in the current "games media," albeit often ignored and even praised.
In short, I find it funny that those who, all to recently, took every means to destroy a game of this same merit, (which was actually exclusive) have turned so fully. These same people have now ignored missing campaigns, ignored exclusivity, and still somehow claim a victory? Maybe I am just missing something in translation.
Palworld developer Pocketpair has responded to this morning's dramatic decision by Nintendo to file a patent infringement.
Palworld is better, but Nintendo has$$$$ They can fight it all they want, but will absolutely lose. It is a blatant Pokemon rip off. I do wish them luck though.
Silent Hill 2 remake will be exclusive to the PS5 until October 8, 2025, so don't expect an Xbox port or announcement it expires.
why does it feel like we are living in the early 00's again? Sony paying for either full exclusivity or timed was the thing back in the day... and its been 'remastered' for this generation.
Uncover the spending behind Xbox's Game Pass subscription. Discover how Microsoft invests a billion dollars annually in securing third-party games for the service.
Good.
Now that you´re releasing games and making big money from every gaming platform, you should double that amount and give us even more day one third party games!
I like how they twist cannibalising game sales into "invests".
No lifetime sales with MS, they'll F-up gaming the same as streaming services have done to the movie industry and it's workforce.
we know this, we have known this since last year.
this is not new or news.
I think the idea comes from what Destiny did for the PS4. For Sony Destiny was a huge success as it sold a lot of PS4s compared to its competitor. It pushed the PS4 in a critical time
This is like what the 360 had in the last generation as big, blockbuster third party titles were a huge deal for the system. Having exclusive promotion rights made the deal even bigger.
As long as Battlefront is accessible on both PS4 and Xbox One, I couldn't care less who out-does whom.
These types of marketing deals aren't aimed at you and I. They are for people that are not in the know.
They are designed to lure people to said platform without the knowledge of other platforms. These are generally parents/grandparents that are looking to buy a new system for their kids/loved ones.
They generally don't investigate, they see an ad on TV saying X game is coming out on Y platform and then go 'well my kid is a big fan', and off they go to the shops.
And as for your COD example, you are talking this gen where Sony has double the user base of MS. Lastgen it was wildly known that COD was primarily sold on Xbox. The marketing made that difference as the games were always sold around Xmas, so you catch a lot of uninformed people who are looking to buy gifts for their loved ones.
"Strangely these same people/sites are the ones making these unfounded claims."
Thank you for keeping track.
Please share your lists with us. I have a hard time keeping track of opinions from all over the internet for the purpose of identifying hypocrisy, so a resource for those of us who want to know all about these people that say contradictory things would be helpful when we attempt our own internet shaming.
It is better than having equal to no advertisements. For the uninformed that own no consoles, always seeing "PS4" being associated with the new Battlefront game will cause them to think of it as a PS4 game. Thus, they may purchase a PS4 over the Xbone for the game unless other factors change their mind. An example of another factor is their friends owning the Xbone console, making them ignore seeing "PS4" logo and then wanting to play with friends on the Xbone.