Xbox 720 logo spotted in the Real Steel trailer

Some of you may have seen the TV spots for the new movie called "Real Steel". Well while watching the trailer a few eagle eyed people spotted a logo for the Xbox 720, a yet to be announced system. I know what most people are thinking, "Well the movie is set in the future". While that may be true the other logos are still relevant today and it seems a bit odd to have an Xbox 720 logo there to advertise a product that hasn't even been formally announced yet.

[Iamback]

smoke = fire.
Too much smoke in last few weeks

[darthv72]

then we would really have a rocky 38 as seen in airplane 2.

[nveenio]

Agreed, and we'd have flying cars ala Back to the Future within the next 3 years.

We all know we won't have flying cars by then...however, I am really looking forward to picking up a Hoverboard....

[cooperdnizzle]

inveni0, i feel ya man, i want my hoverboard, they said we would have hoverboards by now and i want what was promised to me. Where are the freaking hoverboards, can i get my hoverboard. Seriously where the heck are all the hoverboards. LOL JK.

[Kleptic]

and people really think the next xbox is going to be called the '720'?...that is the weirdest logic i've come across, even by gaming industry standards...

the xbox 360 is called the '360' for ONE reason...the playstation 3...MS didn't want an 'xbox 2' going up against a playstation 3 for marketing reasons, as it would confuse consumers into thinking the 'new' xbox was older than the 'new' playstation...the first Xbox had that exact problem going up against the PS2...and look how that turned out...

not saying 360 is a great name either, but it has a 3 in it which is what MS needed...

but my guess is both the next xbox and the next playstation won't have numbers anyway, as Nintendo figured out coming out with an even weirder name is the best way to get ignorant consumers to buy gimmicky product...

[darthv72]

allot of people haven't seen airplane 2. It wasn't as good as the 1st but still entertaining in the goofy humor sort of way.

William Shatner was good in it.

edit: @kleptic...I dont know if this has anything to do with the name but I believe MS wanted to enforce how the '360' would provide entertainment all the way around ie...360 degrees. At first i thought it had to do with gaming all the time day or night 365 days a year but it wasnt called the 365.

Providing games for all types of gamers and covering all the bases (for the time) could have been seen as some sort of 360 degrees of gaming. Thus the name.

If i'm wrong that's ok. I like your idea as well.

[sphinct]

@ darthv72

Great point. I smell bologna.

[Double_O_Revan]

we also would have the Batman/Superman team up movie as seen in I Am Legend.

[morganfell]

What year?

http://www.gametrailers.com...

[BISHOP-BRASIL]

@Kleptic

One year ago I would totally disagree with you on PS4, as Sony has a story with numbered PlayStations, but after Vita... I guess today every company is really concerned with naming the product right, not that they weren't before, but I guess now a name can indeed make or break your sales. You either present it as something really unique (regardless of it being) or everyone will claim the metoo card and pass to the next.

[gamingdroid]

The thing here is that the placement is using a potentially trademarked name that doesn't belong to the developer.

I'm not sure of the legal implications....

[CrimsonEngage]

Or a Batman vs Superman as seen in I AM LEGEND.

http://www.moviehole.net/wp...

[Skizelli]

360 is also one revolution, another meaning for the name.

[PJF_Josh]

Right, because Microsoft is definitely going to go with 720 for the next Xbox. That's brilliant marketing and it's a name that has so much meaning. Their new tag line was unveiled as "It's TWICE the system", very clever boys.

/sarcasm

[xtremeimport]

Just like the Superman vs Batman ad in I Am Legend...its just the future...so they make stuff up to see futuristic. stop reading into this stuff people.

[Wizziokid]

this means nothing.. the movie is set in the future.

[wwm0nkey]

Why pay for product placement for a product that wont exist though?

[PixL]

Obviously because you still get whisper advertising for Xbox brand and increase curiosity of potential customers.

[Wizziokid]

because people will see the xbox name and relate to that, the 720 is just because it's set in the future, a nice little nod to the brand I think

[HappyGaming]

To show that even in the future Xbox will be a successful platform?

[SilentNegotiator]

It's just the 360 logo with 2 numbers changed. It's obviously not the successor's logo. It's just TEH FUTURE!! ...so they need future stuff in it.

Not to mention that I REALLY doubt they'll go with that name. MAYBE Xbox 1080 or something. But if they're going to be marketing a full HD console, they're not going to want "720" (as in 720p) to be associated with it.

...and a BING ad? In the future? lol, like it will make it very far into it.

[DeadIIIRed]

One of my favorite ads that gets it right. Most of the time it just shows the consumer that they can be confident that the brand name will be around for a long time.

[sticky doja]

"Why pay for product placement for a product that wont exist though?"

Because it is advertisement for today.

Anyone remember the I think it was Xbox 9 in the Island?

http://www.flickr.com/photo...

Funny it kind resembles a future kinect.

[Kleptic]

'future' movies have ALWAYS done this...take a known current brand, and put a tongue and cheek version of it to 'show us' the future...

remember back to the future 2?...we should have mini dehydrated pizza's from pizza hut now that turn into a giant pie in seconds...let alone a GE 'hydrator' that you use to do it...

"Dad, phones for you, its needles"...

[NukaCola]

The Island was set in the future but featured Xbox motion fighting (Kinect-like). Quite scary if you ask me.

[Zechs34]

Dont forget Resistance 3 was also spotted in Battle:La... so you never know...

[tplarkin7]

It's really interesting that MS allowed the ad. At the very least, MS is considering the name "Xbox 720".

[Prophet-Gamer]

I really doubt that the X3 will be called the 720. I mean, 360 made sense but simply doubling up the number? Come on, I'm sure MS' ad team are more creative than that. I'd be fine with just Xbox 3, but that also probably won't happen.

[No FanS Land]

Ms exactly decided not to use Xbox2 because it would compete with the PS3, and from an uninformed customer, i.e. parents, they would buy the PS3 for their kids simply because of the higher number.

[Hoolock]

The use of the logo is just a nod to the brand. Using Xbox 360 would feel out of place in a futuristic setting. Nokia for example in the new Star Trek film had a mock futuristic phone for placement.

Also I highly doubt any future Xbox would carry branding so blatantly similar to the current Xbox sphere and lettering.

[colonel179]

Man, why do people get carried away by nothing. The movie is set in the future and that is only to make notice that the xbox would be in their next gen. Is like if in 1999 would have made a movie about 2011 and someone would have added an ad about a playstation 3 or 4. That didn't mean the PS would have existed at that time.

Also, there is no way MS would name their next console Xbox 720.

[Muffins1223]

They also had bing....seems Microsoft paid for advertisement.Seems real,if not.This time of thing as never been done before

[The Meerkat]

Jaws 19 was advertised in Back to the Future 2.

And it was in 3D!

[Swiggins]

"The shark still looks fake..."

- Marty McFly

[darfreeze]

It should be Xbox 1080. XD

[SantistaUSA]

Xbox Unleashed

[user858621]

-_-' its just a nod to the 360, same way deus ex had a poster to final fantasy 28

[wwm0nkey]

Microsoft has to pay for product placement, I doubt this will be the name or logo but its a pretty apparent hint that they are working on the next system.

[WitWolfy]

Means nothing imo, sure there will be a nextbox. But I highly doubt it will be called "720"

[Jdoki]

In Transformers an Xbox 360 turned in to a killer robot... Why would Microsoft advertise a console in a film that can turn in to a killer robot if it wasn't something they were actually working on???

Can't wait to buy a transforming XBox console

/s

[HarryKawk]

Bet it would still just have Halo.

[Jdoki]

Yeah, if I was being flippant, I'd say I would hope if MS made a transforming console... it's transform in to something that had games I wanted to play.

/jk

[CoLD FiRE]

Which is better than all of the Other console's exclusives combined. :\

[BlmThug]

Troll please f**k off. Thank you

[Liquid_Ocelot]

@CoLD FiRE

100% Agreed!
Wii exclusives are pure garbage along with the console itself :l

[Kran]

Its called a fictional movie. This in no way means that the 720 is what the next xbox will be called.

How are people missing that fact?

It's like when you see a product in a film. That doesnt mean its a real product!

"Good sir. I would like one of those products from one of the Saw films, which twists the body parts of a person."

[TheEatingVodka]

Uh... The machines in Saw are actually real..
I have some at home if you want to play a game you can always come

[Agent_hitman]

Xbox 720 is real even though microsoft is not announcing anything yet, but I'm pretty sure next year they will release some infos about that machine.

And hopefully sony too

[SignifiedSix]

Damn right. I'm kinda sick of this gen right now. I want games that scale across my 56" TV in 1080p xP

[Kran]

Oh like the Xbox 360/PS3 actually do?

Yeah why get rid of this Gen if this Gen is still good right now?

Nobody seems to get the fact that when the next gen arrives, it wont be anything too special. Just slight graphical changes and a few extra features. That is all.

[Jdoki]

I agree Kran.

Nintendo have shown that old tech can still sell by the bucketload.

Combine that with the poor economy worldwide, and the high cost of R&D. Also that even MS doesn't have deep enough pockets to sell another console at a loss for the first year or two.

Throw in increasing development costs every gen, and the number of devs that have gone bust this gen

Add that every gen the price of games has risen a bit

Also, in general the quality of graphics is starting to plateau, and we're seeing diminishing returns in hardware.

All adds up to the next gen being a smaller, and less radical performance bump than we have ever seen.

[DwightOwen]

@Kran: 90% of games this gen do NOT run natively at 1920x1080 resolution. They are UPSCALED from resolutions of 1280x720 or less.

[SignifiedSix]

Name a quality game that runs natively at 1080p, Kran.

"Nobody seems to get the fact that when the next gen arrives, it wont be anything too special. Just slight graphical changes and a few extra features. That is all."

Really? I'll remember this when it happens, only to see that you're wrong. You and Jdoki. I bet the launch games will look way better than any game on the console market now. Just wait and see.

[Oldman100]

Check it out, the controller has already been leaked!

Lol i'd seriously doubt that microsoft would use the exact same logo.

[Ddouble]

Who even thinks MS will name it Xbox 720 in the first place.

[Kran]

Not me.

Way too simple of a name.

PSP2 was in fact the PS Vita
Wii 2 was in fact the Wii U.

So I dont think so.

[RevXM]

This probably doesnt mean anything.

But is the 720 coming?
Yeah sure its on its way, but I kind of doubdt its going to be called 720.

Could be though everyones used to saying it anyways.

There have been rumors that the next box might be called Fusion, and that could be, but it could some sort of mix up since there was this other rumor that the next box will be powered by AMD fusion tech. and I kind of hope it doesnt.

AMD's fusion is an APU platform meaning that they squeese together a "gpu" and cpu on to one CPU sized die. Its not really suited for games, but its good enough for laptops, netbooks, other portoable non gaming devices and HTPC's.

Much rather have real CPU and a gpu. :)

[andron]

Of course it's real, it's in the frickin movies, they don't lie. /s

It was always ironic to me that MS called the second xbox 360. With them turning their back on two of their best features from the original xbox they should have called it 180. I'm talking about the shoddy build quality and no hd as standard...

[KentBlake]

At first I thought it was just a movie trying to be funny. But then I saw the ad for "BING" just beside it. It means Microsoft actually paid something to have it there, so it's not impossible that "XBox 720" could be a real thing (awful name, though).

[iMaim]

Obvious parody, move along people.

[Eidolon]

Xbox720 is a stupid ass name. The logo means nothing, it's just a prop.

[playstationfans]

360+360=720 if Microsoft name their next controller 720 that wud be stupid -__-

[SlyFoxC]

not trying to troll buy all this math made me laugh lol

so lets use what i have learned this year in Ethics class

360 is a xbox console

do 2 360s and you are looking at the same thing

Therefore, The 720 is the same thing as the 360 lol

[maniacmayhem]

Hmmmm, that means 3 playstations make a Ps3!

[geth1gh]

your logic is flawed. Do a single 360 and we are looking at the same thing as well.

Is the xbox 360 the same as the original xbox?

[SlyFoxC]

it might be flawed but it is sound....

but sound does not equal correct!

and do you really think i was trying to bash the 720......it was a joke just like Maniac said...you just took it to serious...

but on a side note....

the xbox is a console that uses disks

the xbox 360 uses disks

therefore, the xbox and the 360 are the same

[geth1gh]

Well you wanted to get all theoretical with it and then when I joined in with the same attitude you just told me you were joking around lol. Maybe I was just "joking" around too...

So a nuclear power plant is the same as a wind or solar power plant since they both generate power?

That means you don't have a preference on which one sits right next to your house right?

[SITH]

I want to see batman vs superman from the I am legend movie.

[Noticeably_FAT]

Well obviously Microsoft paid to have that put in the movie. Since we also see Bing there.
I don't have a problem with it named The Xbox 720, they aren't going to call it Xbox 3, because the PS4 will come out shortly after and they don't want an inferior sounding product. Which is why we got Xbox 360 instead of Xbox 2.

If people are okay with Sony calling their console PlayStation 2, 3 and 4 then everyone should be fine with Xbox 720.

It's just a name. On a side note, I think we will probably see or hear something more on the next Xbox at the next E3. Gears Of War Exile? Fable 4? Something new from Crytek? We've been hearing a ton of rumors, I think some have to be true.

[geth1gh]

For those of you arguing saying it means nothing, you do make interesting points.

Do realize that the consoles are gettting dated. Take battlefield 3 for example on the 360 and compare it to its pc counterpart. Technology improves exponentially and it has been 5 years since this hardware was released. It is getting old. HD tvs were barley starting to be used at the launch of the 360. Now everyone has one. Technology moves fast.

That said we all know new consoles are being developed and they need to be coming out in the next few years.

Microsoft paid for this ad. Yes it is set in the future, but wouldn't they make it a xbox 2160 if they really wanted to make it futuristic and all they cared about was the brand name?

Summary, New consoles need to come out soon, the 720 would be the next xbox to come out, not the 10th one down the road that would fit in the timeline of the movie. The 720 in the movies timeline would be like a Atari to us today.

Just saying.

[AngelicIceDiamond]

I'm sure its nothing everyone knows the new Xbox won't be called Xbox 720. Might be called......the X-Moon 1080 lol or the Xbox Galaxy lol I dunno.

[ME1989]

I really do believe this is just the start of a viral marketing campaign by Microsoft.

It might not be called the 720, but they'll be wanting to garner excitement and talk about their next system soon. And I'm willing to bet it'll be at E3 2012.

[GoldenPheasant]

One thing I have to say, is please PLEASE don't call it a Xbox720! come on! might as well be Xbox Dizzy, or Xbox herecomestheedgeofthecoffeetab le. and I know some of you are already feeling your sphincter clench, so let me say that I don't think the next Playstation should not be called a f***ing Playstation >>>4<<<<!

edit: In my opinion the next Xbox should be called, gasp! Xbox.
and the next Playstation,gasperzzzzz! Playstation.

[playstationfans]

Fake..source http://n4g.com/news/859009/...

[tigertron]

The next Xbox won't be called the 720, there is no reason for it to be called that.

Anyways, I recall the original Xbox and MSN logos being displayed in the Island, and that was just before the Xbox brand got a new logo.

[laxbeav]

I'm still waiting for the Batman/Superman movie advertised in I Am Legend. ;)

[DwightOwen]

It is more likely that the next "generation" of consoles will have added RAM memory and multi-core processors to allow for more realistic physics, particle effects, and such.

[3GenGames]

Captain Obvious has arrived.

The bigger question is who will make the next processor. Hopefully they don't go to ARM for it, that'd be stupid. x64 would be great. x86 needs to die!

[Impaler]

I call Photo shop hax

[ME1989]

It's in the flippin movie...

[Relientk77]

Idk if I believe this means that its the real logo or confirms the Xbox 720, even though I think we all know a new Xbox is coming and is in development now/or will be soon

[ondsnap]

Really don't care what microwhores make, I'm not buying it. It could be named the xbox1080p shiznit! and they aren't getting my money. I'll stick to my Wii, PS3, and my gaming rig. Just sayin...

[sdrawkcab]

well I don't know about you guys but if the next-gen console from M$ doesn't come with free online services, M$ will not be getting my hard earned $$$$$.

[TBONEJF]

Why even call it 720 when theirs NO OFFICIAL NAME yet out for it. And yet they will show the new Xbox next E3 12'. And besides RED STEELE game really sucks

[ssb3173]

Its real steel, not red steel

[TBONEJF]

my fault type too fast sometimes

[CanadianTurtle]

I can't wait to see this movie.

[thespaz]

This doesn't mean anything. There's obviously going to be a successor to the 360 at some point... This is just showing that it's the future.

[StarWolf]

this this crap outta the front page, jeez you guys are retarded

[AWBrawler]

i hope to high heaven they don't name it 720. sounds redundantly ridiculous

[Adolph Fitler]

Of course it's gonna be sneakily hinted at for people to pick up on...You crackhead that are seriously comparing this to ads in spoof films like Aerplane with Rambo 38, or 2 flying cars & hoverboards in back to the future, should be shot through the cranium, as you are the weakest links....survival of the fittest as they say.....& to be on a site like this you's are obviously no physically specimens......and with comments like these, when the 720's release will be announced no later than E3 2012, then unfortunately for you guys, mentally you are low down on the evolutionary scale...... I mean comon.....Rambo 38...there only up to part 4.......& with an almost 20 year gap between 3 & 4....... I mean obviously that was a hypothetical comeback that I did for an excercise rather than any notion that I see Rambo 38 as a viable reality as we all know that as soon as Stallone dies, or worse, ends up shitting in a bag, confined to wheelchair, that Hollywood will just remake them from part 1 again & piss on the legendary memories of the original.

But back to point....I think in the lead up to 720 & PS4, we are gonna see little stabs, jabs & hints like these, while MS & Sony vehemently deny that PS4 or 720 are coming anytime soon, in order to keep consumers buying 360's & PS3's & there games & peripherals.

I mean use your heads, as much as most don't want them...these new consoles are already on there way. The Wii-U has already been announced for gods sake....so we already have one of the 3 having announced there new console & it's 2012 release. Now, it is a race for MS or Sony to announce 1st, without doing so out of stupidity or desperation.....in other words, a satisfactory, media riddled event is needed for such an announcement.....& I think Sony has E3 in it's sites as it allows Vita to launch & get comfortable. So with MS all but knowing that PS4's announcement is a E3 2012 certainty, they will look to upstage that with a reveal at an event just prior to that......then again, I wouldn't be surprised to see MS announce 720 AS EARLY AS POSSIBLE, without screwing with Christmas sales.....so either a late December or very early 2012 announcement, with a release that is only a couple of months off PS4's E3 reveal...this would be smart tactic from MS & what I'd do, as Sony would still be soooo far from release with PS4 that MS would probably end up with at least a 12month headstart again (which they desperately need).
If I was Sony on the other hand, I would be making sure that the PS4 would be ready for a late nov, early december release, as that would help overshadow the 720 late 2012 release. It's all happening next year guaranteed....the only thing I would say may not happen is the PS4's actual release. I think Sony will stupidly, allow MS & Ninty to get the jump, so they can sell more PS3's...but maybe they'll be smarter than that & realize that people planning to get a PS3 will get one anyway, regardless whether PS4 releases, & plenty of people will buy PS4's off the bat, just like we did with PS3. I will be another launch buyer, unless something goes horribly wrong.

[Ulf]

In order to even feature a fictional MS logo, the company that made the movie trailer would need permission from MS.

MS would only give that permission if they felt the representation in the movie was not damaging to their brand.

The "XBox 720" may be fictional, in a sense, because all that banner really does is advertise that "MS will be here with XBox in the future", which is... well its pretty obvious. Not exactly a worthy rumor. The actual name of the machine is immaterial, because this is a fictional movie.

Sony advertised the PlayStation 9 ("PS9", in an actual Sony ad, for the PS2, of course) about 10 years back. Does that mean that its in the works, ready to hit the shelves tomorrow?

No.

[Shadowaste]

how can you people NOT want a new console AS SOON as possible?

The current consoles are limping on crutches, they can barely play games in 720p at 25 frames per second with ZERO anti aliasing.

I am beyond ready, I wanna play some halo, uncharted, gears, ratchet ect in perfect 1080p at 60 frames with 8x anti aliasing.

I want my console games to look as good as my pc games!

Now, I am playing dark souls right now, it is an EPIC and awesome game, BUT....it looks AWFUL and runs AWFUL (I got in on ps3 'cause I heard it runs better, if this is better, I'd hate to see worse!)

Crysis port runs at 20 frames and sometimes less and is about equal to the pc on low-medium settings with ZERO AA and 1024x600 res.

The consoles are so far behind, we need new onse asap!

Whether you want it or not, there will be 2 new consoles in 2012.

My guess is the wii u obviously and the new xbox, we may get 3 new consoles in 2012, which would be EPIC!

[SkywayAvenue]

fake. The xbox 720 logo is bound to look at least a little different from the 360.

It's probably just a joke.

[L6RD7BLU3]

Do you guys remember the Batman vs. Superman logo in I am Legend, the movie never happened obviously.

[Soldierone]

The statement in the paragraph here contradicts itself entirely. "Yes its in the future" end. Its in the future, people play a NEW console. Why would a console from today still be around that many years down the road?

[theshizer]

I am so over this gen. Hope it comes sooner rather than later. The tech is so dated now. PC games are even being held back so they can make inferior ports. I want every game 1080p 60fps. Crysis 2 sucked on console, why? 30 fps if u were lucky. Same will go with battlefield 3 and numerous other games. Time for next gen is now before people get sick of console gaming.