TheSixthAxis asked the producer behind "Real Steel" about the appearance of Xbox 720 adverts in his movie.
They just 'chose' to give free advertising to Bing Xbox Cadillac Coka Cola Mercedes Benz and Budweiser How very charitable of them.
well I can see two of those are MS.
you are reading to much into this. Studios get financial support all the time to cover expenses. Product placement or in this case name placement makes more sense. MS is a sponsor of the movie like sony is to many of their films. Look at bench warmers. Sony and the PS name are in that movie because the primary studio behind it is Sony pictures. It is not free in the least. And for them to use a made up 720 logo isnt that hard to believe. If anything it should have been xbox 1080 or something because I dont know how far into the future this is supposed to take place. Would this be as big a deal if it was a PS4 logo or something?
Just like the made up Resistance 3 banner shown in that other movie huh? Okay if you say so, but Resistance 3 seems to exist so... Just saying. Unlikely next Xbox will be called 720, but we don't know anything about Xbox 3 yet. Besides its 2012 E3 reveal coming up.
I know Xbox720 doesn't associate to a product, but I would've figure MS would have copyrighted it by now anyways.
Man, i totally thought it was real.
All this telling me is that 720 is the official name, and from what I understand many people think Xbox 720 is, at the very least, a lame name.
In The Island, MS probably paid for the product placement, but the product was future-fied
Right like they can make that up with out MS approval... Are you serious?
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