Microsoft warns of Kinect shortages; Playstation Move stutters in the US

Microsoft has begun warning consumers about the possibility of Kinect hardware shortages when the Xbox 360 motion controller comes out next month.

[Silly gameAr]

Never heard of a lot of these sites, like neowin.net. Does it make the site any less credible? You tell me.

[ImpartialMan]

300k in 1 months.. you tell me

this whole thing seems fishy

[rroded]

"In the United States, estimated sales have been tallied to about around 300,000 units. Across the globe sales of Sony's Move controller have exceeded expectations in Europe, with over 1.5 million units now sold since it launched"

his 300k came straight out of his rear fact is we have to wait till sony releases the numbers. We can speculate all you want since they haven't but you cant say they only sold 300k to date in the usa cause patcher said so.

[GreenRingOfLife]

Hmm, Kinect selling out while move struggling to sell

I wonder what this means

[Nitrowolf2]

.
http://www.youtube.com/watc...

[AmericanPsycho23]

All I know is that my Move controller has been on back order for over a month here in the US

[HolyOrangeCows]

So this is just a regurgitation of Greenberg and Pachter paraphrases that we've already read in other articles days ago? Whoopie.

Reported as old.

@RedRingofDeath
Yep, because the "US equals the world" and "Pachter is always accurate"
[Trollface]

[ImpartialMan]

Lol. nice try troll

btw, there has been numerous report of Move shortage in US.

Lol. stutter my ass.

[MysticStrummer]

If it was true it would mean gaming is about to have another crash. Luckily, the Move exists to counteract the lameness of Kinect and is selling just fine. The Wii is ok for what it is, but they should have taken the extra development time to make it as precise as Move. Gaming will survive Kinect, but after watching the last two E3s I can't blame anyone for being worried. One year of prerecorded videos with badly synched actors is one thing, but two years in a row...? Wow.

[nskrishna2]

good
maybe then you'll buy a PS3..:P

I kid, I kid..

[nveenio]

First of all, we all know that Move will succeed because Sony will get behind it and support the development of killer apps no matter what it takes--just as they did with PS3.

Second, I've said it before, and I'll say it again: Kinect will sell millions. But that doesn't mean it's any good. After it sells millions and people realize it's crap, sales will drop and it will disappear. I feel it will follow in Halo: ODST's footsteps. It will sell millions because of marketing and name recognition (e.g. being connected to the 360), but people will quickly be disappointed and it will not have strong continuous sales. Besides initial launch, Kinect sales will struggle.

[Narutone66]

MS sponsored website to spread FUD. I pity the people who's going to buy Kinect.

[Lykon]

Yeah the whole thing smells of unwashed vaginas

The wii has sold pretty well but it took me only 5 mins of playing with my friends wii to realize the controller didn't work...I don't even have to try kinect to see it works less well than even the wii controller. As for the apparent sales figures or not, anybodys guess I suppose.

[MURKERR]

what i find hilarious is its a known practice to over dramatise shortages to try and get consumers to panic buy nintendo did it wii,sony did it with ps3 slim and its clear as day microsoft are doing it with kinect especially in the UK where sites are reporting game had sold out yet game new nothing about it,and my brother ordered it!!!!!

we are seeing many stories on moves sales in USA, well Europe's 1.5 million sales goes to show USA does not = THE WORLD

kinect wishes to sell 3 million by christmas, move has sold 2million and is yet to be released in japan, why are we not reading congratulation articles regarding sony who will probably sell 3 million by christmas once japan gets their hands on move?

good luck to kinect and microsoft but these sites seriously need to stop their childish articles to garner hits and start telling WHOLE truths

[Nitrowolf2]

Yeah pretty much
i have no doubt that Kinect will sell more then MOVE on Launch day
It will be interesting to see how MOVE does in Japan the 21st, but 2million in one month is great, i mean like you said MS aims to hit 3 million by holiday, so November and December is 2 month, in comparison with MOVE 2 month it should easily hit over 3 million as well. I mean i wouldn't be surprised if Kinect does more then 3 million but all in all its the same right? I mean you got the competition expecting over 3 million and your own company device that is suppose to go head and head against it is nearly the competition mark, what does that say?

can't wait for these articles about how Kinect outsold Move on launch, ect,ect ,and ect...

why are people so concentrated on sales of these devices and who is going to sell more?

I am sorry but shouldn't the Software for these devices be more important when out already know both of them are going to end up selling great?

[stonecold3]

said murkker agree

[Da_Truth]

well said, very intelligent comment

[bustamove]

Yep, I agree. Good comment.

[visualb]

every time I see an flame article from a random website that's probably brand new, I just ignore it
its a cheap way to get hits:

a) start gaming website
b) add a few pointless regurgitated news articles to give it some meat
c) write up some random article on a "hot topic" including already released quotes, out of context
d) come to N4G, make an account, submit, get friends to make accounts and / or rely on fanboys
e)*optional* if people complain, come into comments section and preform damage control

thats IT, your site will have hundreds of hits IN MINUTES!
thats how HHG did it...isn't it?
pathetic....
@ Murkerr - true...1.9 Mil without japan + yet to see holz, Kinect hopes for 3 mil...thats right =O didn't think of it

basically = both will sell equally, neither will out do the wii xD

[r1sh12]

@murkerr and nitrowolf2,
yea I agree. Many articles tend to be speculation and projections, however with the crazy uptake of the wii im not fully convinced that Japan will flock straight to the move. Yes it will sell well but not phenomenal, im sure it will pick up around the world. The other kid who was talking about game stopping kinect pre-orders, its online only. The store allocation is down the the turnover for each store, in some areas microsoft merchandise may sell better, in others sony will. In the very large stores they both sell well, im sure it will be down to allocation of units. I know in my local game store stopped taking pre-orders because they are not sure whether they will be allocated enough units. If the entire united kingdom has a certain number of units and the online stores like amazon, play etc get a bigger share then it leaves other stores a little stuck.
Im sure move will get over 3 million, it just depends on the uptake of it. Sony have made a mistake to have Sony japan call all the shots for world wide territories, MS take a little approach where the local region division does all the PR and marketing.
The real swinger for most will be the games that are out for the hardware, Sony have yet to launch more titles and MS have some pretty terrible games out too.
Again only time will tell

[Raoh]

neowin isnt so much an xbox fan site its more like a microsoft windows and anything else microsoft fansite

[Silly gameAr]

That's the thing. I'm pretty sure Kinect will sale more than Move. It is, what it is pretty much. What I want to know is, what's really more important to posters on N4G. The actual games, or which console is ahead of the other.

Is it really gaming and awesome games that we're here to promote, or the sales that seem to dominate a lot of the article comments that I've seen. Is it the true gaming that each system offers that drives gamers today, or the sales that everyone seems to be focused on.

Is it for fun anymore or is it the sales that's going to drive gaming forward from here on.

[MNicholas]

that Move is selling that well in Europe. They must have done a lot more advertising than they did here.

I have seen literally zero ads for Move.

As for Kinect, this is surely just Microsoft playing their usual fake "beware of shortages" game to artificially generate some "momentum."

New Microsoft product. Old Microsoft tactics.

[moparful99]

I've seen move add in magazines, on tv, and all over the internet.. Don't know what you are talking about...

[jony_dols]

I don't know where MS are pulling these numbers from,

but from all the negative feedback i've been hearing and reading about the
Kinect over the past few months, I don't know who's actually 'buying' it.

What serious gamers on N4G (regardless of petty fanboy rivalry) would actually spend $150 on it?

Seriously who is buying this?

[jony_dols]

To disagreers,

have you pre-ordered Kinect?

If not, and you are desperately trying to defend the Kinect,
why not spend $150 and show your faith in the hardware.

Please post scans of pre-order receipts or confirmation of purchase emails.

[GrandTheftZamboni]

Good question who's buying this. Some people buy diet drinks and I have no idea why, unless they're diabetic. They taste like crap, they are sweetened by a synthetic sweetener, so they're probably not good for you. I guess every merchandise finds its buyer.

[onanie]

Did Pachter simply extrapolate that only 300k move was sold simply because around 300k PS3 consoles were sold in the last NPD data? Not just a coincidence, I think, and all these nameless websites seem to be running off the same Pach-analysis.

There are certainly anecdotal reports about Move being sold out in parts of US, so it must be doing reasonably well, or at least exceeding Sony's expectations (and shipments) for the region.

[Sheikh Yerbouti]

Probably NPD numbers they actually bought. I believe what Pachter says about the past, not necessarily the future. I think the 300K is reliable.

With Halo Reach, I think 300K is decent. Still Sony has to drop this slow start, word of mouth bull if it expect to sell more than Kinect. Actually I don't think they care - playing the course and not the competition so to speak. Such games are left for the fanboys.

[vhero]

1.5 million MOVE sold worldwide as for US nobody knows the real numbers anymore thanks to NPD no longer releasing the numbers the only people releasing any kind of numbers are people like Greenburg who keep leaking them. Maybe they will release numbers yearly?? Either way will people stop comparing Kinect to MOVE until Kinect has launched at the very least. Hell I don't think they should be compared at all as they are completely different types of products but if you do have to compare please wait until Kinect is released and not go off pre-order numbers. Even so though 1.5 million is good.

[avengers1978]

WorldWide close to a 2 million sold, and it hasn't even launched in Japan I'd say that's pretty damn good.

[Kushan]

Neowin has been around for a decade now, it's ranked in the top 200 of many english speaking countries and in the top 500 in the world. Just because YOU'VE never heard of it doesn't make it any less important.

It even has its own Wiki entry - http://en.wikipedia.org/wik...

However, the thing to keep in mind is that neowin acts mainly as a news aggregation site, most articles on there are posts from other sites. Check your sources.

[thorstein]

"Across the globe sales of Sony's Move controller have exceeded expectations in Europe, with over 1.5 million units now sold since it launched late last month. "

Well, which is it? The globe? Or Europe? This is pure flamefail.

[blackburn5]

Microsoft hype as per usual. 'Quick buy Kinect as fast as possible before it runs out'. Yeah right.

[vhero]

Agreed but all company's do it hell even the stores do it to get sales. I get numerous emails before launch of big products saying they will probably sell out so preorder to avoid disappointment. Companys have been doing this for years but none better than Nintendo who are the kings of it. They purposely shorted there own supply to bring up demand and once demand dropped they shorted it again.

[units]

amount of butt hurt in here is unbelievable

[Weather]

No it's not actually. Pretty on par with every other bad news article for sony

[Spawn-KING]

Thats why the Best Buy Store's is sold out of the PS Move and Navigator controller .

Kinect will flop fast, can anyone post a link of a video of Kinect that is postive,meaning none of these lag video's and having the 360 freeze on them while playing Kinect . Please reply with a link .

[Spawn-KING]

P.S.
Kinect Milo was stage thats why MS ain't making it,got canned .

[feelintheflow]

I was just saying that they aren't sold out at my Best Buy.
Woops, wrong spot.

[feelintheflow]

Sony - PlayStation Move Bundle for PlayStation 3 is available for pickup at the following stores:

STORES AVAILABILITY
Billings MT
2450 King Ave W, Billings, MT 59102
Map & Directions
AVAILABLE NOW
Pick up 10/16/2010
Casper WY
601 Se Wyoming Blvd, Casper, WY 82609
Map & Directions
AVAILABLE NOW
Pick up 10/16/2010
Idaho Falls ID
2404 S 25th E, Idaho Falls, ID 83404
Map & Directions
AVAILABLE NOW
Pick up 10/16/2010
Rapid City SD
2320 N Haines Ave, Rapid City, SD 57701
Map & Directions
AVAILABLE NOW
Pick up 10/16/2010
Missoula MT
2640 N Reserve St, Missoula, MT 59802
Map & Directions
AVAILABLE NOW
Pick up 10/16/2010

[Spawn-KING]

Now post links of Kinect that is working,no stage crap,and not that animal game that is so lame .

[THILLREBORN]

You say your store has them but you lust stores for several different states so either your a nomad who lives in a trash can outside of bestbuys or your full of crap. Get your facts straight before you post because anyone with a brain can see through your BS.

[Triella]

why talk about the bundle, many people who already own the camera only need the PS Move. Look at Amazon the PS Move is backordered while there are apparently plenty of bundles left.

[feelintheflow]

When you look up if your store has them on bestbuy.com they list your store and the next few stores closest too you. What an idiot.

[yippiechicken]

Dude, I live in Billings too! What part you in?

And Thillreborn, this part of the country is not very populated. When you check the availability of items at stores, most sites don't just list a single town, they list a much bigger area, even other states. At least around here they do. So no, feelintheflow is not a liar so hows 'bout you get your facts straight next time.

:)

[feelintheflow]

I go to MSU B. I am in grad school there. Where do you live?

[Spawn-KING]

Funny no one has links of Kinect video's that are positive and not stage like Milo was and Star Wars Unleash 2 . No Commercial video's we know they edited them . Post video's of Kinect with a live person in front of the TV playing it .

[acere]

And no review

[dead_eye]

When is kinect out anyway. I can't wait for the reviews. I think the things that the move got marked down for kinect will get a free pass.

[gamer8179]

If were using videos for proof of flops in the future. Than I've seen a few videos with bugs in gt5. I guess that means its going to flop big time as well

[jony_dols]

??? So your comparing beta builds of software (i.e GT5) to finished retail hardware (i.e Kinect)

Numerous bugs were found in retail copies of Forza 3 or Gears of War 2, even the devs couldn't eliminate all the bugs with post release patchs.

GT5 was always gonna be a hit regardless of critical reception or a few bugs.

Kinect is a new device that has had a few minor technical flaws, but more importantly it has been torn apart by critics and the general gaming public alike. The only thing that can save it, is if MS do their typical advertising ploys till we are sick of seeing it, and buy it just to shut up them up.

[vhero]

I dislike Kinect myself due to its silly price but as for it flopping? I am unsure with MS behind it and the amount of money spent on it they cannot afford for it to flop. They will put a lot of advertising behind it so they will sell quite a few I do think the price will hold it back though. I know a lot of people not buying based on price alone. If it does flop though it could go 2 ways they will kill it off quick and got back to paying for exclusives OR immediately move to a new console (xbox 720?)and pretend it never happened.

[Eu]

It wont 'flop' just because it will sell gazillions. The quality of the games/gameplay though.....by what we've been seen, its a sure 'flop' till now.

But since what matters this gen is numbers, as long as fanboy/media/gamers/companies goes, it will never be a flop, wich in itself is a shame, since MS is showing the others that it can sell smoke and mirrors in the millions to the sheep out there.

[Holeran]

Ya everyone buy yours now because we probably won't be able to keep up with the demand. Give me a break.

[ArcFatalix]

bullshit.

I dont have any interest in kinect games.

[GusBricker]

Possible shortage = more probably people will go out and pre-order thinking they might not get one before Christmas, etc.

It's smart business.

[Spawn-KING]

thats MS for you,devious .

[SyphonFilter]

gus the people they are targeting don't look at the internet so they wont know what M$ said. They are sending a small amount to make believe it selling good. It's going to fail like hd-dvd.

[SkyGamer]

Only reason why HD-DVD failed was because they didn't spend as much as sony in securing movie publishers. Just between wb and fox,sony spent over a billion dollars securing exclusitivity. With the web growing as fast as it is and more places getting high speed internet, DD is going to be the future and sony even acknowledged that. Why do you think that they made the psp go? How do you think iphone and droid are doing well? Can you buy a retail off the shelf game for the iphone? I haven't seen one as all of them are downloaded. It's just the way the market is going.

[Bigpappy]

HD-DVD delongs to Toshiba. M$ would not spend $ to support some one elses product.

[gamer8179]

Playstation move selling lower than expection. I'm sure their under counting how many moves are being sold, right sony fanboys? Or maybe its because nobody gives a shit about move, and its so call improvement over the wii. Everyone knows its just a wii knockoff.

[Nitrowolf2]

and everyone knows Kinect is just a PSEye knock off
yeah you can list its specs, and tell me wat MS said it could possible do, but until i see a video proving that it is, its an exact eyetoy

btw most Sony fanboys thought both Kinect and Move would do poorly before they released.

"selling lower than expection"

who's expectations?
Cause Sony seems fine so far with the numbers

what going off what patcher said?

[kagon01]

XD

[acky1]

Why is being a wii knock-off always used as an insult? Have you played the wii? It's fun and has some brilliant games.

Move arguably has better games on the horizon and already out so it could possibly be even more exciting than the wii. Win win.

[skip2mylou]

looks at site name neowin.com looks at website all full of windows ads, looks at other articles all positive of microsoft wtf??? if thats not a fanboy site i dont know what is....

[yogaflame]

Well MS can always use its money and get actors and actress to hype there product, thats the power of MS they can hype anything even if the product sucks

[KYU2130]

while i agree Kinect is just a PSEye with a few extra bells an whistles.. i also know that if you (MS) hypes up a shortage then you create a shortage. Its a basic marketing strategy. you create and control the scenario, thereby increasing demand.

and this maybe the case, or Kinect could actually be selling out. Which if it does is great for MS, glad they pulled it off(fooled everyone) convincing the masses that this was something actually new.

But I and my friends and family have read the requirements and seen the footage and we all have one thing in common we all changed our minds(not our clothes).

[GaMe01]

On another note, I have been avoiding the inevitable flame bait that comes with talking about Kinect pre-orders/sales assumptions because I think it's always dumb to trust a company that says "pre-orders are selling out everywhere!" when no real numbers are given until the sales actually go through. Because of that, I stand by my OPINION that Kinect will do well. Why? Because, people are f'n stupid enough to buy into the marketing. If the Wii can succeed, so can this thing.

My point is derived from the concept that while the device MAY work, even relatively to how it's advertised to work, the software, just like Move is laughable at best. Microsoft is alienating their core audience who has been so loyal, loyal enough to take them above and beyond what people expected from the Xbox brand 5 years ago. And this same core audience is either shrieking out in excitement, for no definable reason, or is crying out against the grain saying exactly what I just said. Either way, spitballing numbers here, I'd say that a good 60-70% of Xbox 360's current userbase will buy into Kinect because they've bought into every other aspect of Microsoft's game business without batting an eye. There will be no logic for these people, and if anything will deter them, it'll be the price point. As that for the price of almost 3 games, you can own a device that still requires a limited selection of mediocre software (Dance Central will be a hit. That is all.) to use and enjoy. Going back to what I said earlier though, my opinion? Consumers are borderline retarded.

No motion control will ever take primary dominance over standardized button controls. Wii may seem to prove otherwise, but at least in MS's case, you have to look at the lack of a physical input device. Taking away the controller puts you in a situation similar to live action role playing. You're going to be flailing a fake sword around (sword peripheral not included), only with a less imaginative take on the results.

So people , take heed. If you want shenanigans to continue to run this fine games industry, don't buy into the hype. Sit back, watch Kinect launch from the comfort of your couches and see what post-apocalyptic crap comes raining down on Microsoft while you go "oh man, I'm glad I didn't buy that."

I'm not so much a fanboy, I'm just telling it like it is

[feelintheflow]

If they forced you to buy Kinect to play some of the core hardcore games, like Making Halo reach have a function for kinect and forcing you to buy kinect to play it, then they would be alienating them. They have sucked when it comes to exclusives the last two years, and that has nothing to do with kinect. While I don't know how good this thing will be in the long run, if yo don't want it, don't get it. And if they don't make any hardcore games for it, who cares, it is designed for the casual. A market that they don't have. If you can prove that Microsoft having Kinect meant they made less exclusives or less hardcore games, then ok, you may be right. But I don't think that is the case. Its not a money issue, they dumped the first party studios before kinect even saw the light of day.

[EXID]

so let's see... the move is sold out in a lot of places yet it's struggling to sell... something doesn't quite add up.

[BrianC6234]

Knock off this crap about the Move not selling well. It's not easy to find and was sold out right away. How can sales be bad if that's happening? Stop using what a stupid analyst says as fact.

[DJMarty]

Kinect is a JOKE

It may sell, yet I bet it has a 95% returns rate.

BUTTONS REQUIRED.......

MOVE all the way.....

[GodHandDee]

y approve these BS articles from BS sites?

[TheLastGuardian]

flame bait =/= news

[muzzy]

Neowin is a Microsoft-sponsored site. We'll see a lot of such media pieces coming around Kinect launch. It only takes a XBL Gold subscription here and a Kinect bundle there to bribe, nothing unexpected.

[btk]

Well... let the USA have Kinect. The rest of the world will have Move.
640x480 @30fps. Not much that you can do for accurate tracking or quick movements with that spec. PS Eye is double the speed, and assists in tracking a very well defined sphere which will be easily picked up by the camera. Did I mention at double the speed? And with the assistance of of the wand controller?

There is just no way to compare the two. Just use a webcam - at 640x480 at 30 fps and wave your arm in front of it. Notice the slower and jerky movement as you wave quickly? That is what Kinect is seeing. Try to discern in this jerky movement any kind of accurate trigger movements. Messy is it not?

Now take a color lightbulb and look at it with a 640x480 60fps camera. Wave it around. Smoother than the 30fps one right? And much easier to track for software. Add buttons so that you don't need to detect any trigger actions by analyzing the skeleton, and guessing what the trigger actions are.

So do you really think that in some way the 640 x 480 @30 fps skeletal tracking without buttons is going to give you better control over the game than lightbulb wand with buttons and extra electronics like gyros and accelerometers while being tracked at 60 fps?

And then the games they come up with - Joyride!!! LMAO. Go XBox fans. Run. Buy two while you are at it. You deserve Kinect. Leave Move alone. The rest of the world don't want Kinect. You can have it. Leave Move to us.

[ReBurn]

Wow.

Since you know so much about this, can you tell us if the PSEye video camera captures images in progressive or interlaced mode? And if so, can you point to some sort of documentation about it? I've wondered for a long time.

The thing I've never been able to figure out what the video frame rate of the PSEye is when running at 640x480 @ 60hz resolution. If the video is interlaced, then the 60hz is actually only 30 FPS. If it is progressive, then it would truly be 60 FPS. But like I said, Sony doesn't really publish that information.

I suspect that with PSEye you really only get 60 FPS in the 320x240 120hz mode. At 640x480 PSEye is probably giving you only 30 FPS as well.

[MrBeatdown]

Shortages... right.

Sounds like preemptive damage control.

"Sales weren't terrible! There was a shortage!"

[Makidian]

Most of the time I would be inclined to agree but in this instance there are real shortages, you can't buy the Move at any physical retail store in my area and it's sold out online at every major retailer.

[EasilyTheBest]

Kinect is not available anywhere....
Sold out on.
Amazon
Play
Game
Gamestation
Currys
Comet
Asda
Argos
Tesco
Sainsburys
Toys R Us

On amazon they are going for £399!! and thats just for Kinect on its own...

[visualb]

well if they just made say, 100 Kinects available in each store, it'd be sold out

remember sold out =/= success, it also has to do with stock =/ which is why this is iffy

why so little stock? def. not hard to produce is it? maybe marketing scheme...or who knows, maybe not?!

[Pedobear Rocks]

knows how to market. And this time they are picking up Nintendo and Apple's false shortages strategy.

FFS guys there is a glut of factory capacity in the world...we are in the middle of f'ing recession...if the WANTED to make more they could in a snap. Capacity is available and labor is cheap.

[Optical_Matrix]

Can someone tell me if allowing 30 - 40 pre-orders for a store is a lot? I only ask this because when I was buying UNS2 the other day in GAME , the customer next to me was getting told about Kinect and said that their getting allocated about 40 pre-orders per store. That doesn't sound like a huge amount to me, but I could be wrong?

[Makidian]

It's not but it's enough to declare shortages and create artificial demand. I have no doubt that Kinect will sell out or well, but the day after Christmas to the first of the year is the biggest return time of the year and there will be a lot of returns. Buyers remorse is going to bite Microsoft in the ass on this one...hard.

[divideby0]

why are there shortages ?

.. there are no constrained parts for Kinect or the new slim 360... just MS doing biz and keeping allocations small to keep the hype up..which is NOT a bad thing for MS....

[Killzone3Helghast]

This is all part of Micro$ofts plan. They get more media this way and more people get hyped if they see that it is "sold out" because they get the idea that Kinect is good.

NOT.

Expect to see it in your local sale bin for $25

[Traylor4]

If you buy into this article, you are nothing short of a moron. How N4G dumps this crap on its site is amazing. This thread should read: "Move is off to a fast start"

[writersblock]

We'll see if it "sells out" when it actually COMES OUT

[redsquad]

A nice bit of 'advertising'...
Microsoft say Kinect will sell out so if you're on the fence, please rush out and buy it recklessly. Ergo, it sells out - Self-fulfulling delusion!

[JJFNIGHTS80]

How can they say shortages of Kinect when half of the people don't know how much the price is when they buy it for their kids or grand kids or who ever. And who is going to spend that much money

[ssbains]

Constrain Supply and hope they Create Demand!
This way they can sell out with 40,000 Kunnect devices and claim SOLD OUT
These are Known Marketing and Sales Tactics