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150°

The potential of Microsoft

Some thoughts about why the "Kinect" is important, despite all the negative writings about it.

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Mista T5427d ago

I honestly think MS made Kinect for the money. they didn't care that kinect uses old tech from 5 years ago and they're implementing it once again and yet they put a huge price tag on it. they obviously want the casual market that the wii currently has and MS wants too woo and awe people with the gimmick that is kinect even though the software will be underwhelming.

Dance5427d ago (Edited 5427d ago )

all companies are in it for the money

TheTeam065427d ago

What are you in it for?

Mista T5427d ago (Edited 5427d ago )

well of course all companies are in it for the money, but this product isn't even good but MS is calling it the 2nd coming

0mega45427d ago

but unless kinect is profitable it will get dropped like the microsoft kin

all they care about right now is trying to get a piece of the casual pie

but they need to return to there core audience

and secure some exclusives and third party development studios

aceofspades5427d ago

TRUE, but i can name one out of the "big 3" that actually has a passion for making videogames, and has an abundance of first party studios, sony :)

Boy30005427d ago (Edited 5427d ago )

"but unless kinect is profitable it will get dropped like the microsoft kin"

Trust me, if the PS3 was still doing as bad as it was at launch Sony would not have the choice but to drop it, just like Sega and the Dreamcast. Luckily for them things have lightened up considerably.

Believe it or not, everything Sony does is for the money. Not because they're kind and love you. Its for the money that they put Bluray in the PS3 though they were aware it was a risk, its for the money too that they're making move: it appeals to the casual and the hardcore. Its for the money that they build up a big 1st party team. I can go on forever...

Once there is no more money to be made in this industry they will exit it as fast as they can. People have families to feed man...not anonymous gamers to please.

pustulio5427d ago

I think MS did wrong in just focusing on the Casual pie and leaving the core with almost nothing, on the other hand Sony did the same thing EXCEPT they didn't left their core audience with 2 games.

And to be honest i don't see any potential in Kinect.

candystop5427d ago

"but this product isn't even good but MS is calling it the 2nd coming"

Says who? It hasn't even released yet or had a chance to prove it yet so you spread fud? gtfo

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BldyShdw5427d ago

It's a bit different...

Microsoft=Only cares about the money
Sony & Nintendo=Cares about the money and the games they make.

Capdastaro5427d ago

Every company wants their fingers in every market they can make money off.

A good successful example is Sony

They make TVs, radios,Blu-Ray players, laptops, cameras, phones, MP3 players, consoles, storage devices, e-book readers.

Anything they know they have a potential to make money off its worth a shot. Sometimes it doesn't pay off like Betamax although technically it was the superior tape it still lost out to VHS, but that's a risk you have to take in the business of money.

DuneBuggy5427d ago (Edited 5427d ago )

Betamax was superior to VHS, but Sony wouldnt allow other manufactuers to make machines that played them. So everyone else said "F.U. we will just make VHS machines". By the time Sony allowed other manufactuers to make Beta machines, the damage was done.
I noticed that BluRay players by companies other than Sony popped up rather quickly.....

Sony learned from the Betamax, but they are not perfect. I'm still in awe that the company who brought us the first mainstream "personal music devices" (Walkman) allowed Apple to capitalize on the Ipod first.
So has MS had some bumps in the road? Thats a understatement, but so has Sony.

Bigpappy5427d ago

is when they write they seem to imply that they know how everyone else feels about the topic. This guy trys to adjust his stance at the end. The truth is, there are many hardcore gamers that will pickup Halo and Kinect in the following months. Because people aren't on the internect having fanboy fights, don't mean that they are not core gamers. The casuals are enough to carry Kinect, but there will be many core gamers buying at launch.

ActionBastard5427d ago

And there will be many core gamers not buying it. It's an endless pissing match. Besides the "I'm new!" aspect of Kinect, it needs a software library to sustain interest. Unless there are those that want $150 remote for the 360 GUI. The software is key and right now the software is lacking. Even upcoming implementations don't seem particularly new or groundbreaking (Harry Potter and the leaked Ubi fighter are examples).

JAMurida5427d ago

It's like I said before, MS needs to focus on getting their first party house back together. Kinect will not be fully utilized by thrid party companies. Why do you think almost every upcoming exclusive first party PS3 game has Move/3D support in them? Third party exclusives are becoming a thing of the past, despite some still happening today.

I also personally think MS messed up on pretty much forgetting the hardcore and moving straight to the casual, (as they clearly showed at E3 this year). IMO, them doing that basically says to me, "We don't care about the gaming experience, we just want to be where the money is." Yes, Halo: Reach and Gears 3 will be nice, but what will come after that??? Not to mention, losing Portal 2 and Mass Effect 2 being even more big blows to them. Almost everything has shifted to Sony's favor, and the main reason all rides on ***first party companies***. And that's why I feel Sony, in the next generation and now, will have a firm stance, mainly due to them having the first party people to "fully" back up their stuff.

I'm not saying MS is out of the game yet, but they need to do something now and fast. Build your first party up, "FIX" the RRoD already, make some new IP's, loosen up on XBL's policy and they'll be good to go. IMO, they really can't keep riding Halo to save them again and again.

bviperz5427d ago

Potential always has to do with the games not the hardware. Right now, Microsoft's potential is weak.

Makidian5427d ago

Both companies care about the money , though Microsoft probably a little bit more than Sony, but I feel like Sony is equally interested in moving technology forward and into the future as they are about money. Granted successful technologies make them a lot of money but they have helped considerably advance videogame technology over the last 15 years. Microsoft revolutionised online gaming and Nintendo has brought gaming back to the masses. Each of the have their roles to play and in turn get to make a lot of money.

More on topic though, I hope Microsoft sticks it out with Kinect even if it is an utter failure much like Sony has still advanced the tech in the Eyetoy despite lackluster sales. I would eventaully like to see it advance to the point that it is integrated into television sets to completely eliminate the need for remote controls, except for maybe your cable/satellite box. Sony would obviously integrate the tech into Bravia sets at some point and license to others while Microsoft could license as well. Microsoft could very well be using Kinect as an 'in' for getting licensed technology into the television business which would be big money all by itself.

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230°

Looming Xbox layoffs threaten Microsoft's reputation

Even as the company sets out to overhaul the very definition of Xbox, cuts at its studios risk creating a negative image reminiscent of EA's worst era

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Jingsing1d 9h ago (Edited 1d 9h ago )

I appreciate the article but this guy must be living in a delayed universe, The reputation was ruined 10+ years ago and hasn't recovered since. As such people have voted with their wallets and stopped buying Xbox products in large amounts.

YourMommySpoils48m ago

Their reputation was lost way before that. From the moment Microsoft said they entering the console business, we all knew it would be a downgrade.

1d 8h ago Replies(1)
isarai1d 4h ago

What reputation is this threatening exactly? 😂

Lightning771d 2h ago

Rumors of Turn 10 being either shut down or hit with massive lay offs is on the horizon.

The issue is MS will do something right only to do something very, very wrong. And they do this what seems calculative at this point. Doesn't matter what they do the Investors and leadership want more and more money an endless bottomless pit of purr insatiable greed. A company that acts like it's broke or hurting is what really, really infuriates me. They've surpassed apple again well over 3 trillion who acts like they're a million dollar company is fk stupid. Pivots and changes for no reason and can't do things for more than a year with out a pivot or changing their metrics.

Christopher4h ago

That would be really bad since Phil just hyped up next year as a big Forza year at Summer Game Fest.

1Victor4h ago

@christopher: “ That would be really bad since Phil just hyped up next year as a big Forza year at Summer Game Fest”
The key word big can be ether good or bad 🤷🏿only time can tell

DarXyde2h ago

First Forza being generated entirely via AI?

If any company would do it, it'd be them.

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660°

Microsoft planning “major” Xbox layoffs next week

The cuts are expected to be announced next week.

Microsoft is also planning thousands of job cuts that will impact other parts of it businesses

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Obscure_Observer4d ago

MFs has been beating their chests over great quarterly results and big profits to shareholders while firing people by the thousands just like Sony.

I wonder if at the top of those rumored layoffs they´ll also cancel upcoming or unannounced games while shutting down more studios as well.

4d ago
pwnmaster30004d ago

Always got to throw shade at Sony smh.
Yes we get it,
MS good Sony bad
MS bad Sony is also bad lmao

4d ago
Obscure_Observer4d ago

F* them both!

Just for the record, I don´t care about your victim complex crap either. Find someone else who cares.

blacktiger4d ago

He was talking about both. Why you getting offended when he's using both names

pwnmaster30004d ago (Edited 4d ago )

@Blacktiger

Im not offended , that’s just his formula lol
He can’t help help himself, he needs to bring Sony down when the topic involves MS.
Whether is good news for MS or bad, it some how leads to Sony doing bad lmao.
It’s actually hilarious.

InUrFoxHole4d ago

He's not wrong but im tracking what youre saying. In this case is should just be MS bad. Thats a lot of people fired

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Tacoboto4d ago

"just like Sony"

Gosh you're insufferable, not everything needs to be both-sides'd. Sony's had layoffs, but nothing like what Microsoft has been doing and is continuing to do.

CrimsonWing694d ago (Edited 4d ago )

I mean, no offense, but this is why you’re not some corporate business person running a major corporation. Big profits don’t mean jobs are safe. Do you understand why things like this happen:

Cutting jobs to maintain or increase profitability, especially in underperforming divisions like parts of Xbox like other gaming divisions.

Corporate restructuring and relocating resources for strategic stability in ever changing markets and consumer behaviors.

Investor expectations and optimizing operations to maintain investor confidence. Whatever boosts stock prices and improves future margins.

And there’s many other factors at play. It’s never as simple as business doing well, everyone’s safe. That’s just you not understanding at all how corporations work and have been working since the beginning. This isn’t something that’s specific to Xbox, you can bet your ass Sony and Nintendo do this and if it’s not clear by now, game development is not a stable job nor has it ever been for many. A lot of developers are contractors and guess what happens when a project is done?

Ganif4d ago

Nintendo said they have no plans for layoffs, and you can't seriously claim that the scale of Sony's layoffs most of which involved Bungie which is self managed as even close to the same scale as what Microsoft has done since they purchased Zenimax. And that significantly less layoffs would have happened if those publishers had stayed independent. Keep in mind that much of these layoffs have been due to redundancies specifically related to these buyouts.

CrimsonWing694d ago (Edited 4d ago )

@Ganif

Nintendo:

https://gamerant.com/ninten...

Sony:

https://gamerant.com/playst...

https://techxplore.com/news...

I don’t think it’s realistic to treat Sony’s layoffs as somehow outside the norm for the industry right now. Even if Bungie is self-managed, Sony’s cuts went far beyond that like Naughty Dog, Insomniac, London Studio being shut down completely, and multiple teams across the globe took hits. These weren’t just minor adjustments.

Nintendo, I had to look up and you’re right. They seem to be an outlier, but rest assured at some point it happens. And even then there’s been layoffs, albeit a smaller amount and contractors.

Would fewer layoffs have happened if studios from acquisitions stayed independent? Maybe. But even independents have been hit hard and look at what’s happened with Embracer’s fallout, or smaller devs like Digic, Roll7, or Volition. This isn’t just a “Microsoft problem” or strictly tied to acquisitions; it’s a broader correction happening across the whole industry, and unfortunately, layoffs are a big part of that process right now.

Ganif4d ago

From your article:

"According to reports, Nintendo of America restructured its testing operations, leading to layoffs of about 120 contractors, part of a strategy for global integration.

Nintendo of America, publisher of iconic franchises like Mario and Zelda, is shifting some contractors to full-time roles for better development integration."

Contractors are not employees, and even if you want to count them as that, it's 120 people vs around 7500 since Microsoft purchased Zenimax.

In an era of game industry layoffs, Nintendo is hiring more people
https://automaton-media.com...

Nintendo Announces 10 Percent Pay Raise For Devs Despite Lower Profits
https://kotaku.com/nintendo...

Nintendo CEO’s refusal to layoff staff goes viral following industry-wide cuts
"Satoru Iwata took pay cuts to ensure staff didn’t have to be let go"
https://www.nme.com/news/ga...

And as for Sony you're comparing less than 1000 total jobs to an estimated7500

Has the industry faced layoffs, yes, but that still doesn't account for the mass layoffs due to redundancies that was easily predictable, or that fact that at least 1/3 of Microsoft's layoffs and studio closures happened before the industry downturn.

thorstein4d ago (Edited 4d ago )

Take the L, Crimson.

People hate Nintendo, but Ganif proved why they deserve support.

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-Foxtrot4d ago

It's like banging your head off a wall, he just can't help himself.

Microsoft can do no wrong, Sony sucks at everything and Nintendo is bigged up because it's less hassle than trying to defend Microsoft all the time

What's going to happen when Microsoft finally turn completely third party, then what?

anast4d ago

I enjoy Obscure. Obscure does good work.

crazyCoconuts4d ago

Did you know that the first n4g was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program.

Tacoboto4d ago

I wouldn't be surprised at this point if anast and osbcure were both alts for the Admin.

We know how Obscure especially drums up additional comments and clicks with his spam-worthy remarks that somehow never get moderated

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Profchaos4d ago

Thats business present a strong front to your shareholders while your company burns around you.

Keep shareholders happy at all costs andnif not happy keep them numb to the reality of you organisation

Angyobangyo3d ago

" Just for the record, I don´t care about your victim complex crap either. Find someone else who cares. "

Just for the record, you clearly you do if you have to vent this hard.

TheExecutioner3d ago

Basically you think like kids when it come to choose between candy or chocolate.

Sonic18813d ago (Edited 3d ago )

Are you and Anast the same person?

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260°

AMD CEO Shares Vision Behind Xbox Partnership and Next-Gen Chip Roadmap

AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.

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Obscure_Observer9d ago

AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.

I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.

Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.

InUrFoxHole8d ago

They had best show 3yrs in a row. Heading for another

VenomUK8d ago

Obscure_Observer said “I wonder what she meant by "full roadmap of gaming optimised chips" though? Seems ambitious.” To me, I interpret this to mean rather than having a couple of X/S products for launch and a handheld there is a longer term plan to release new products with higher specs at timed intervals. I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec.

Agent758d ago

But Microsoft forgot the games.

KwietStorm_BLM8d ago

It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever.

Ganif8d ago

Correct.

"Sony's PlayStation 6 reportedly will feature an AMD semi-custom APU with a Zen 5 CPU and UDNA GPU, capable of 4K 120FPS and 8K 60FPS gaming. The console will include X3D cache and advanced AI upscaling technology."

https://www.tweaktown.com/n...

Obscure_Observer8d ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever."

I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released.

Notellin8d ago

You should have just lead this comment with the fact that you have zero understanding of technology in the consoles and instead have a Toms Hardware online forum level of education.

Obscure_Observer5d ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever"

I´d told you were on some bs

https://www.pcgamesn.com/wp...

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Agent758d ago

But Microsoft forgot the games

Obscure_Observer8d ago

@VenomUK

"I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec."

Very interesting theory. Still not sure how MS would actually make it work.

KwietStorm_BLM8d ago

"I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released."

How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is.

Obscure_Observer7d ago (Edited 7d ago )

"How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is."

Dude, what I know for certain is that a tech as old as X3D chips which is actually *older* than both PS5 and Xbox Series consoles, is hardly the reason behind this new partnership between AMD and MS to build new *custom silicon* for next generation of consoles.

And yes it´s a huge announcement since AMD is working closely with MS to co-develop custom SoC which will allow backwards compatibility across all MS´s next gen devices allowing seamless integration between devices and full backwards compatibility across all generations of Xbox consoles.

I also know is that this announcement don´t have anything to do with Playstation and their strategy with AMD for the PS6, so stop comparing the two pretending that you know what´s going on, because you clearly don´t.

If Sony is working on something remotely similar, that´s remain to be seen.

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Fishy Fingers9d ago (Edited 9d ago )

Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.

Multiplatform software and hardware 'Xbox/AMD APU'.

Obscure_Observer9d ago

I guess you missed Sarah Bond´s next generation Xbox announcement this week, were she clearly states:

"I´m thrilled to share that we´ve established a strategic multi-year partnership with AMD to co-engineer silicon across a portfolio of devices, including, *our* next generation *Xbox consoles*."

But hey, I don´t think you´re entirely wrong, maybe MS will build their own Xbox consoles while licencing other manufactures to build and sell their own Xbox branded consoles. Who knows

BeHunted8d ago (Edited 8d ago )

I think you watched the wrong video. It's below the description, or you can watch it directly on YouTube.

https://youtu.be/kprpRvsOua...

HyperMoused9d ago

Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision

Christopher9d ago

The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?

Lightning778d ago

Probably because the next xbox isn't ready to release yet?

The marketing and rumors seem to be heavy out of no where. The rumor was a 27 release but it maybe it could be 26 new console launch instead.

Who knows.

Eonjay8d ago

There PR is alrways super heavy handed. No one is acutally buying an Xbox as is.
Also it is very early to be talking so much about a next gen console.

Obscure_Observer8d ago

There´s a lot of people interested on Xbox Next and its ability to run games from major stores like Steam.

We know that the PS6 is just around the corner as well, but so far, no news on what it might improve over the PS5 or PS5 Pro.

However, Sony already made public that their priority and actual focus is the PS6. So its not "very early" to talk about next gen when the very console manufactures are talking about it.

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