Some thoughts about why the "Kinect" is important, despite all the negative writings about it.
Even as the company sets out to overhaul the very definition of Xbox, cuts at its studios risk creating a negative image reminiscent of EA's worst era
I appreciate the article but this guy must be living in a delayed universe, The reputation was ruined 10+ years ago and hasn't recovered since. As such people have voted with their wallets and stopped buying Xbox products in large amounts.
Rumors of Turn 10 being either shut down or hit with massive lay offs is on the horizon.
The issue is MS will do something right only to do something very, very wrong. And they do this what seems calculative at this point. Doesn't matter what they do the Investors and leadership want more and more money an endless bottomless pit of purr insatiable greed. A company that acts like it's broke or hurting is what really, really infuriates me. They've surpassed apple again well over 3 trillion who acts like they're a million dollar company is fk stupid. Pivots and changes for no reason and can't do things for more than a year with out a pivot or changing their metrics.
The cuts are expected to be announced next week.
Microsoft is also planning thousands of job cuts that will impact other parts of it businesses
MFs has been beating their chests over great quarterly results and big profits to shareholders while firing people by the thousands just like Sony.
I wonder if at the top of those rumored layoffs they´ll also cancel upcoming or unannounced games while shutting down more studios as well.
AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.
AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.
I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.
Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.
Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.
Multiplatform software and hardware 'Xbox/AMD APU'.
Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision
The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?
I honestly think MS made Kinect for the money. they didn't care that kinect uses old tech from 5 years ago and they're implementing it once again and yet they put a huge price tag on it. they obviously want the casual market that the wii currently has and MS wants too woo and awe people with the gimmick that is kinect even though the software will be underwhelming.
is when they write they seem to imply that they know how everyone else feels about the topic. This guy trys to adjust his stance at the end. The truth is, there are many hardcore gamers that will pickup Halo and Kinect in the following months. Because people aren't on the internect having fanboy fights, don't mean that they are not core gamers. The casuals are enough to carry Kinect, but there will be many core gamers buying at launch.
It's like I said before, MS needs to focus on getting their first party house back together. Kinect will not be fully utilized by thrid party companies. Why do you think almost every upcoming exclusive first party PS3 game has Move/3D support in them? Third party exclusives are becoming a thing of the past, despite some still happening today.
I also personally think MS messed up on pretty much forgetting the hardcore and moving straight to the casual, (as they clearly showed at E3 this year). IMO, them doing that basically says to me, "We don't care about the gaming experience, we just want to be where the money is." Yes, Halo: Reach and Gears 3 will be nice, but what will come after that??? Not to mention, losing Portal 2 and Mass Effect 2 being even more big blows to them. Almost everything has shifted to Sony's favor, and the main reason all rides on ***first party companies***. And that's why I feel Sony, in the next generation and now, will have a firm stance, mainly due to them having the first party people to "fully" back up their stuff.
I'm not saying MS is out of the game yet, but they need to do something now and fast. Build your first party up, "FIX" the RRoD already, make some new IP's, loosen up on XBL's policy and they'll be good to go. IMO, they really can't keep riding Halo to save them again and again.
Potential always has to do with the games not the hardware. Right now, Microsoft's potential is weak.
Both companies care about the money , though Microsoft probably a little bit more than Sony, but I feel like Sony is equally interested in moving technology forward and into the future as they are about money. Granted successful technologies make them a lot of money but they have helped considerably advance videogame technology over the last 15 years. Microsoft revolutionised online gaming and Nintendo has brought gaming back to the masses. Each of the have their roles to play and in turn get to make a lot of money.
More on topic though, I hope Microsoft sticks it out with Kinect even if it is an utter failure much like Sony has still advanced the tech in the Eyetoy despite lackluster sales. I would eventaully like to see it advance to the point that it is integrated into television sets to completely eliminate the need for remote controls, except for maybe your cable/satellite box. Sony would obviously integrate the tech into Bravia sets at some point and license to others while Microsoft could license as well. Microsoft could very well be using Kinect as an 'in' for getting licensed technology into the television business which would be big money all by itself.