For the last several years, Nintendo has dominated the casual market with the Wii. Motion control gaming has become synonymous with the system. But that will change this holiday when Microsoft's Project Natal camera for Xbox 360, and Sony's PlayStation Move controller launch this fall. Many are expecting Nintendo's market share to shrink.
Analyst Mike Hickey of Janco Partners thinks Natal can take advantage of Nintendo's recent slide of console sales while not affecting its current share of core gamer base.
"We believe the Natal motion gaming technology from Microsoft will likely enable significant market share gains against Nintendo, while likely not cannibalizing sales from Microsoft's existing core gamer installed base," Hickey told IGN.