Another Strange PS3 Commercial Hits Japan

And here is the latest PS3 commercial to be airing in Japan.

[Chagy]

thats 1 good commercial lol just playing

[Premonition]

Not to be rude, but maybe this is another reason for the low sales over there, they need elite commercials not this stuff.

[Tut]

I don't mean to be rude but when you say, "over there" that makes me come to the assumption that you are not from Japan. Since you aren't from Japan, and judging by your response you have probabaly never been, I would say that it is irresponsible to assume that what appeals to most people wherever you live (I am guessing the United States) will also appeal to everyone around the globe.

Different things appeal to different people. I wouldn't be too quick to judge anything, especially if it isn't directed at you. The majority of the time you won't enjoy it.

[redmoon]

I am definitely buying me a ps3 now.

[techie]

I find them amusing...I think they did some kind of study of subconcious advertising - link the quote "This is Living" to happy memories, or amusing things, or intriguing things - and then release ads to complement these that are actually about the console, thus linking your feelings for these ads with the console itself. Cunning - yet unproven (?)

[r1000]

Yea I agree with ya..

the other poster here don't realize it's a different culture, they may look at our commercials and not have a clue what they mean..

what does a caveman have to do selling Geico car insurance?

[techie]

Yeah - I know this is a Japanese commercial - but for our launch ones I think they are pretty hot. They shout high-culture which paints the ps3 as a luxury item. They also have some bmx'ing and stuff, so they have to younger kids covered. Many of them show game footage.

But these are something else. It's creating a culture around them. Studying advertising, the ps3 ads are actually very clever. They could rub some people the wrong way, but only if you knew they were for the ps3, as we know they are. But when you see them for the first time you are like "wtf" and it stays in your mind.

[StateofMind]

It's really not that weird to me at all. Just showing the multimedia capabilities of the PS3. The crying baby and dancing Bubba on the other hand...

[Marriot VP]

"PLAY BEYOND"

with a picture show

[Lebauski]

To be honest... this is one of the least weird adds from japan i've seen!

And I guess this one is only one of many short adds they're showing.
It's very short, so I guess there are a lot of different ones, each with another
aspect of the console (not an unusual type of advertisment).

[Marriot VP]

well yah, I just thought it was funny because picture slideshows can be done on practically anything, PC, 360, OSX, Cameras, etc

I just think its a waste of market resources, and of course having "play beyond" phrase at the end was funny.

[GaMr-]

Yea but can you do a picture slideshow while curing a disease... PS3 FTW... lol...

Kidding

A little off topic: But the PS3 is a strange machine... maybe the cell has artificial intelligence and generated this commercial all by itself.

[FKN Unbelievable]

Gamr Because its still not selling video games.

Delay Beyond. Go Fig.

[GaMr-]

I mean their numbers have been coming around. Now in all fairness. I will point out the good and the retardation:

THE RETARDATION:

Selling a $600 console with no software

Not sending enough quanity of that $600 console to get off to impulse buyers

Not getting down in E.A's ass about polishing up the ports for your $600 Console.

Making ridiculous 4D gaming claims and All that other pointless PR jazz.

THE GOOD:

Ramping up production

GDC:2007

Settling with Immersion

What still needs to be done:

Price drop
Price Drop
Price Drop

Seal more exclusives

[sak500]

Nice one... Anyway, i'm thinking they are trying to rope in people who are in their 50s and above as they r the ones who can afford it The ad shows buying ps3 will make them look cool and get them young whor#$$## sorry brides..

[Killer Cop]

What was weird about that commercial? :S

[Loopy]

I find it interesting that such an old man could get such a pretty young lady. Or is that her dad?
Joke aside, it's a nice quick marketing ad that will touch some of the masses.

[Dreyals]

in Asia the ads are very different. The things you see in everyday life over there would make think damn how is a 8 year old hold a DVD player gonna make want buy that. I imagine my 8 year old with a DVD player and I cringe (saw this ad in Korea back in 97 when DVD players were expensive and new to the market). Other ads with whack ass cartoon characters, point is: its what works. After a few months of not seeing to much "US" ads they became more appealing.

See some Egyptian ads for a good laugh though...Look up Stella Beer, the ad I saw was a Camel drinking this stuff. Crappy Beer...

[level 360]

Now I get it, the ps3 was actually built to play movies and picture slides and other stuff - not for games. Well games were the very last option and not the main reason, why did'nt I think of that? Good tactics...if you want your machine to compete with other blu-ray dvd players, worst if it's with other game consoles.