Activision became the world's first third party publisher, survived the early days of gaming and has become one of the largest companies in the industry.
I remember the first time I saw an Activision game on my friend's 2600--. The idea that anyone other than Atari could create a 2600 game seemed strange at the time. The other strange thing was the graphics were so much better than what Atari would typically produce, and they actually resembled the box art :)
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